With the flourishing e-commerce businesses, every online merchant is looking for an efficient way that can help them raise their sales and profits. In ecommerce, implementing knowledge, experience and analytic skills via appropriate tools in precised direction can guarantee a desired result.
If you need an e-commerce platform for running an online store, indubitably Magento is an absolute choice. This open source content management system allows users to conveniently handle their store and update it in a preferable way. By converting a design to Magento, one can bring their dream site into reality. For small to medium scale stores Magento Community edition is perfect and Magento Enterprise Edition works great for large scale online businesses.
Online merchants can launch effective and successful e-stores by using Magento, but they need to follow some effective tips to ensure a resourceful and optimized store. Here are some important tips that can help you achieve higher conversions and better online store.
SEO plays a great role: Optimization is vitally important, it helps convert maximum visitors who land on your site into real customers; however for this, first you need to attract as many visitors to your store as possible. This can be done with search engine optimization, since nowadays people rely on search engines for searching a desired product or service over the Internet; search engines also help in marketing.
Now, the question is how to optimize search engines? For this you will need to perform certain list of functions like Optimization for specific search phrases on the template, Paging optimization, Google Rich Snippets and Opengraph support and a lot more. And all these internal Magento website settings will definitely demand an expert professional support.
SEO extensions: However, you can add appropriate SEO extensions to improve search engine optimization. There is a plethora of Magento extensions in the market, you can easily select any effective extension like SEO Suite Pro and SEO Layered Navigation Pro.
Incredible content: What after driving traffic to your website? To convert the viewers into customers your store content should boast quality and updated content. Out of the box content in the form of guest posts, blogs, videos, press releases, articles, etc., can help you drive visitors into services and products. Not only customers, but search engines like Google also love websites that look updated, trendy and innovative. Hence, it will also help search engine bots to index your store with good ranking.
Prefer Single page checkout: Lengthy checkout process often forces customers to leave the site, without making any purchase; thus, it is imperative to offer them with simple checkout. Magento checkout completes in six steps, which could be a bit tedious for customers. You can use extensions to make it much simple and convenient. Extension like OneStepCheckout is perfect for any store; simple checkout process ensures more likelihood that customers will complete their purchase.
Marketing: Even if your site features quality products and services, and remarkable content, it requires marketing as well. There are truckloads of options that can help you promote your store at an affordable price. You can take advantage of social media to advertise your products, attract more customers and connect with clients. There is no dearth of popular social networking sites – Facebook, Twitter, Google+, LinkedIn, Youtube, Pinterest and many more; you can opt any and conveniently promote your products to drive higher conversions.
Ensuring online success to Magento e-commerce is not an easy task, but it’s not impossible either. You can stay ahead of your competitors with correct approach and appropriate extensions. The above mentioned few tips can help generate higher business ROI and site conversions.