Rich Snippets is the term used to describe the structured data markup that site operators can add to their existing HTML coding, which in return allows the search engines to have a better understanding of the information contained on each web page. However, the major search engines have to take a step further and now use this data markup to provide visitors with richer search results, which enables them to quickly find the information which they are looking for.
Normally when your website shows up on Google, SERP, Yahoo, and other search engines, it display’s only the site title, URL and whatever meta description you have assigned to the page. When you activate Rich Snippets, Google will be able to display a bit more information about the price, review, availability, etc. This snippet of information is displayed under the blue hyperlinks on the search results page.
Since their launch in 2009, these rich snippets have served as a “sneak preview” of various search engines results. These snippets come in handy for the e-commerce portals as they provide a bit of information about the particular product which a user is looking for. If you have a Magento based online store and want to activate these snippets for your site, then you can look out for the experience Magento Developers for hire.
By marking up web pages, using vocabulary from schema.org, these developers can help your site become eligible to display rich snippets in different search engine results. After incorporating structured data markup, it becomes easier for search engines to crawl, dissect, and display the page content in a proper manner. Despite the fact that they have been around for over seven years now, there are still plenty of misconceptions about rich snippets. Following are three facts that you should know about them.
1. Rich Cards are not Rich Snippets: Most of the time, Google’s Rich Cards are presented as the next evolution of Rich Snippets. But actually, they both are something different, with a separate place in the SEO ecosystem. Although they both use structured data markup to provide enhanced SERPdisplay but their roles and functions are entirely different. Rich Cards have a tightly restrictedmomentandare usually show in mobile search results only.
2. Rich Snippets don’t (directly) affect your SEO rankings: These structured data markup for rich snippets don’t directly affect your site’s ranking, but they are capable of generating indirect SEO benefits by making your portal easily indexable and providing more accurate and targeted metadata. Usually, E-commerce sites, blogs, and entertainment portals use these rich snippets to pre-qualify their web traffic.
3. Use Google-powered tools to structure data for rich snippets: Building out and marking up structured data isn’t always easy. You can take help of tools offered by Google to structure data for your rich snippets.
Given below are the tools which you can use to carry out this process:
- Structured data report
- Data Highlighter
- Structured Data Testing Tool
Well, rich snippets can give your portal an excellent visibility only if you structure the markup data in the right manner. In case you don’t have any technical know-how, then you can do a little research and hire Magento eCommerce Development service provider who will help you activate rich snippets for your online store.