There has been continuous buzz all around about the changing trends in long scrolling. People are using the internet for more than a decade and are followed by textual content. This technique is considered excellent for most of the visitors who are not used to image-rich web screens and feels isolated.
Several website owners find it functional and persuasive while smartphone user says that it is easier to scroll a website rather than to click; as smartphones have limited data networks. Whereas few says, it reduces the search functionality of the web pages. But still the war is going whether the long scrolling is good or bad? Or it is just a matter of personal preferences.
Rebirth of Scrolling
Have you focused on your target audience and their expectation? Ever since with the burgeoning use of smartphones, the thinking of UI designers is also refashioning. A large number of users are using small screens which have given rebirth to longer scrolling. Obviously, there is a group who prefer to have a more text-based website and do not like parallax featured site. But here let’s see the other part of the coin.
There are many web designing companies which focus on scrolling because it is a template which is initially received by them. This calls for an entirely different solution, which is, customized development based on client requirement. But there are many other reasons too.
Most of the places have access to the high-speed internet nowadays. It makes the scroll a quicker way to obtain information rather than clicking and searching for new pages. This technique is also largely fed by social media. Secondly, for longer content like an article or guide people don’t mind scrolling, in fact, it provides them better usability than slicing up the text to several separate screens or pages.
Earlier it was difficult to make scrolling sensual via story telling. It is because a long page full of text isn’t a very attractive UI layout. But once you start illustrating it, you can see it’s power. In fact, many hybrid patterns are emerging in scrolling.
The crux of the story is users really don’t mind scrolling if the design is great and content provided on the page is interesting.
Why longer Scrolling is hot?
Long scrolling offers exciting opportunities to designers. It engages the audience with storytelling, powerful infographics and creates a more powerful and immersive experience. Here are some advantages of it.
- Engage Interaction: With the stimulation of changing elements, it can lead to more user interactions. Long-scrolling is custom-made for smartphone users. It prevents the user from complex navigations and offers more user-friendly experience.
- Faster: Long scrolling is faster that clicking and going on to a new page. It slows down or limit the user experience.
- Ideal for Responsive Web Design: Screen size varies with the smartphones, which further results complicated for designers to design web page according to different screen sizes and capabilities. Thus, long-scrolling simplifies things by creating a more seamless transition from desktop to smartphone.
- Result oriented: Scrolling is an instinctive action. If a user clicks on a new page, it requires thought and motivation. It is often observed that long scroll page motivates people to take quick action.
- Entices the end users: Long scrolling undoubtedly promotes interactivity and extends the time of the users to spend on a website. It is great for infinite scrolling sites. It helps the users to discover content easily.
- Better content exposure: Regardless of the type of content on the website, long scrolling will give you high impressions. Infinite scrolling puts all your content on one endlessly long page. Everything is in one scroll reach.
- Offers more room for creativity: Long scrolling is quite a creative way for displaying information. It holds huge potential for creative eruptions. A very good example of it is given below.
Recent Trends of Scrolling
Here are some everyday tips for implementing long scrolling:
- Feel free to alternate long scroll with a short scroll. It is no harm in using a shorter scroll on the home page while longer scroll on the landing page.
- Consider Sticky navigation.
- Get clear differences between scrolling clicks or taps so that your website gets the desired interaction.
- Look over Google Analytics or do some research to find out how many people click below the fold.
- Do not overburden with scrolling. Longer scrolling doesn’t mean 300 pages on a web page. Tell your story and then stop.
Is infinite scrolling good or bad?
Of course, there are few cons of long scrolling. It leads to footer problem, wherein if the user wants to search for anything important which is available in the footer, the user feels irritated to scroll the whole web page. The other problems can be disorientation, may lead to navigation issues, or may drive the users to skip few web pages.
But overall, we can say every advance in technology is a good thing. It has proved to be beneficial and engaging for many websites. Ultimately, everything matter is user expectation and your goal. If your goal is not fulfilled with longer scrolling, then it is of no use.
Based on experts practical opinions, long scrolling websites have an adverse effect on e-commerce websites. Therefore, if you choose long scrolling option for your website, make sure to apply best techniques to bring best results. For example, in the end of the content add “Learn more” option. It provides the users a flexibility to eat more content as per their interest. This can also help you to have a regular footer. Ultimately, your aim is to bring your users back to you!