How to get Success in E-commerce Business by Magento Development Services?

So many new products and services are launched all around the world by businesses. There are so many opportunities to build a new business. One of the way is to build your E-commerce online store. In this space also there is a fierce competition. Online businesses need a smart and efficient CMS (Content Management System). Magento is the most popular E-Commerce platform and it has earned the trust of many renowned E-commerce websites and big brands in the world.

As per latest report, Magento has been named as a B2B leader for mid-sized organizations.

Due to high popularity, Magento development services are always in huge demand. Basically Magento is an open source platform and widely used by people who are quite satisfied with it. Many businesses have witnessed huge growth in their sales after they have developed their Magento E-commerce website. Magento also offers excellent user experience for the users.

Magento is the best open source solution which offers enterprise level features and flexibility you require as per your unique business requirements. Magento is a feature rich and user friendly platform hence Magento development companies are quite busy developing Magento e-commerce site for their clients.

Now we will discuss How enterprises are getting success in E-commerce business by using Magento development services:-

Magento is Open source E-commerce platform

Magento has two editions : Magento Community Edition and Magento Enterprise Edition. The first one is completely free. This Magento platform is very flexible and Magento developers can change the code to meet the specific requirements of the business.

Magento offers cost-effective and flexible E-commerce development

Magento allows you to do Magento E-commerce development with clean code, higher performance and more flexibility. The latest Magento 2 offers a component based structure of modules which offers freedom for developers so that they can easily enable or disable the components as per their requirements.

Magento is a mobile friendly e-commerce platform

Magento provides thousands of templates which are professional and responsive. In new versions the Magento, responsive theme is by default. Hence if you want to build an E-commerce platform then Magento can be the best choice for you. Magento sites can be flawlessly accessed from all types of mobile devices and desktop computers.

Easy to Integrate with Software’s, APIs, Services

Magento is easy to integrate therefore a Magento Web Development Company can easily do its integration with others software’s. Although there are many types of databases and integration has become a challenging job for E-commerce developers. But latest version of Magento i.e. Magento 2 allows you to integrate data, software, API, tools and services including cloud services without any issue.

Magento is SEO friendly

Magento provides many inbuilt features to make it SEO friendly platform. Therefore Magento is an ideal platform to use for online marketing and SEO. In Magento it is much easier to structure meta tags, no follow, no index commands, XML sitemaps mostly using the user friendly Magento admin dashboard and without doing the server side changes.

Magento is Secure

Magento is a fully featured E-commerce platform which also provides secure payment processing. Magento Secure payment also offers powerful data encryption. In Magento, customers can choose from many payment processing options or else they can also use their preferred payment gateways like Amazon Payments, Google Checkout, PayPal etc.

Huge support from Magento developer community

Magento E-commerce platform powers so many E-commerce websites. Magento being open source was designed and developed by expert developers from all over the world. Even after so many years, Magento delivers best experience to its users. If you are a Magento developer then you can get huge and timely support from these Magento developers worldwide. Hence if you face any issue while doing Magento development then you can ask in the forums and you will get prompt assistance from Magento community.


As we have just discussed if you want to build a robust and scalable Magento E-commerce site or want a fully functional online store and also want higher ranking in this competitive world then the best options is to go for development of Magento based E-commerce website. For this you can contact professional Magento developers. With this not only you will win among your competitors but it will also boost up your sales and ultimately your E-commerce business will be a success.

For Higher Sales Conversions Shift to Magento

No matter to which industry you belong to the ultimate goal of a launching an eCommerce site is to connect with potential customers and convert them into paying customers. Today the web development market is full of various techniques and technologies that allow business owners to boost the sales volume of their e-Store. Well, Magento is one such technology that has changed the way online store were developed. In a very less time, Magento has proven itself as the most reliable, expandable and feature-rich platform for building a dynamic e-Stores.

Magento Ecommerce DevelopersAnother best thing about Magento is that it’s an open-source technology which means you can tweak it as per the latest market trends. Moreover, it is backed up by an active community developers who keep on improving this platform as per the changing business requirements. You can hire the services of Magento eCommerce Developers who will provide you with a fully-functional eCommerce store at affordable prices. It is said that today, almost 45% of online stores are powered by Magento technology.

Nowadays, most of the people access the internet using their tablets and smartphones which enable them to shop anytime and anywhere. With the increasing use of the internet via mobile devices, it has become essential to make your online store, responsive so it can accommodate to any screen size. With the responsive web design, you will be able to offer an optimal viewing experience to your users. Responsive designs not only provide easy product viewing, but also make the website navigation simple. With the support of the Magento eCommerce Development, you can quickly make your web design responsive and user-friendly.

To make your eCommerce store successful, it will be good that you hire someone who has prior experience in handling Magento development projects. A skilled developer will open up numerous avenues that will help you pump out more revenues from your e-Store. Given below are the three most significant advantages of hiring an expert Magento developer for your eCommerce store.

All your e-Store requirements will be handled efficiently

An expert Magento developer will help you understand the Magento technology in a secure manner. If you want to take your business to the global audience and want to create a strong branding in the market, then it is essential you hire an experienced developer.

Mitigate the risk of failure

A skilled developer will first scan your competitor’s site and customer behavior based on that he will suggest you some necessary additions that will help you gain an edge over your competition. These changes will invariably boost the chances of your online store’s success.

Expert guidance

For instance, you own a book store, and you decided to target a wider audience by bringing your business online. Now all you have to do is to find a Magento developer who agrees to build a suitable e-Store as per your business requirement. An expert developer will always provide with the complete information regarding the changing market trends.


In this blog, you will read about the advantages of choosing Magento and the benefits associated with hiring an expert developer for your site. It will be good that you hire someone who is well-versed with the latest & upcoming Magento trends. With a skilled developer by your side, you will get benefits beyond your imagination. By launching a Magento powered website, you will not only tap into the PC users, but will also be able to target smartphone users.

Key Factors of Magento Website Development

Magento is the best online web development platform today. With the wide range of options, from design to functions, it has become easier to make wonderful websites.

Magento Website Development

Choose a Relevant Theme

Remember, the design should never compromise the functions of the website. It is important to understand that the domain of visitors is not limited to desktop computers. People prefer to surf the internet on their smart-phones and other mobile devices. The design of the website should be beautiful and responsive at the same time. That means the website should be equally responsiveonall kinds of devices. This increases the organic traffic on your website and visitors are not restricted to certain devices.

A good theme does more than making the website more appealing. This can be listed as;

It builds up a wide range of users

For a simple reason that your website can be easily accessed from anywhere. This makes the visitors come back again and again to your website.

It is good for SEO

The more organic traffic is always good. With more and more visitors coming to your website, Google recognizes it as a good website and the rankings go up significantly.

It is easy to modify the website

Magento themes are highly scalable. This means that making changes to a website is hassle free.

Ensure Security to Establish Trust

If you are running an online store, security is the most important aspect to look after. With a lot of hacking and identity theft going on nowadays, people sometimes do not feel secure on the internet. Use security plugins and extensions to ensure security to your visitors so that they can browse your website with ease.

Add Relevant Plugins and Extensions

Plugins and extensions are a great way to enhance user experience of your website. Appropriate plugins and extensions add a human touch to the website. Social media plugins increase your customer domain without much effort.

Some plugins to be considered are:

- Advanced reviews
- Pop-up+
- Price match
- One Step Checkout
- Fontis SecurePay

Search engine optimization

Google says: the main criteria for ranking a website on the Google index has always been user experience. Make the design, theme and everything about your website a unique experience for your visitors and you will see the rankings get better.

All of the above features add up and make a wonderful site that is responsive and a fun place to visit. Once people get addicted to the ease and the extraordinary experience you provide them, they come back to your website again and again.

So, If you want to hire a professional Magento Development Company then get in touch with Magentax Ltd.

How can Magento 2 boost eCommerce Sales

At the time of investing in an online store, you likely put tremendous efforts to increase your sales. You focus on customer’s requirement and develop what they want. Not only this, but you also send out promotions to encourage sales, invest in email marketing and focus on driving huge sales via social media marketing. It can be possible that your website traffic is high, but plenty of people are abandoning it without making any purchase.

Therefore, it is crucial for you to create a checkout experience for your customers. It will give your users a complete shopping experience. But luckily, Magento development company does not have start from scratch. Magento 2 has taken care of all the requirement designing the new and improved cart system in Magento version 2.0.

So here in this post, we will see why Magento 2 checkout is excellent and how it is important for improving your online sales.

Top Reasons that make Magento 2 a Good Checkout Experience

1. Flexibility and Customization

Magento 2 offers great customization options in the eCommerce website. It offers easy-to-implement Magento extensions that are needed to provide delightful customer experience with the right information at the right time. Magento 2 allows for a faster-to-market time meaning you’ll have your eCommerce products in front of customers quickly.

2. Prioritizing the customer

Magento 2 offers a seamless, customized consumer experience to its users. The newest version provides a responsive interface for personalized and appealing browsing which enhances the checkout process and reduces the distraction and increases conversion.

3. Improved user interface

Magento 2 offers a pleasant surprise to your e-commerce business. The new user interface and administration of Magento 2 panel save time on day-to-day tasks and motivates to learn the software quickly. It also provides easy and faster set up for your new employees which is more convenient than ever before.

4. Everyone benefits from secure payments

Security of payment was a matter of concern in Magento. But it is improved in Magento 2. So it is the perfect time to hire Magento developer for Magento website development.

It is quite obvious that if the business offers more options for payment at checkout to their customer, then your business is more likely to complete the transaction. Moreover, it provides a positive experience to the customers and the more positive experiences they have; more likely is it they’ll visit your site for shopping.

5. Magento 2 requires less upkeep

If you have upgraded to Magento 2, your business will admire a boost in sales and revenue. An easier and less expensive upkeep on your Magento 2 website will give your business time and money it needs to reach new customers and foster repeat business. While easier to maintain, your website will have expansive functionality and personalization, for both your business and your consumer. The newly simplified structure will allow for easy implementation of additions and upgrades as they become available.


Magento 2 has exclusive features that ensure optimal marketing and analytical techniques. It has also provided unique administrative options which have increased the customer’s shopping experience. Thus, we can say Magento 2 has sincerely improved the scalability. It has quite literally been stripped down and rebuilt from scratch to be quicker, easier and safer than the predecessors.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.

How a Magento Expert can supercharge your eCommerce site

Magento is a popular platform for the various eCommerce business organizations. It is trusted by more than 240,000 traders around the globe and considered as a prospective platform for E-commerce Business.

If you’re seeking to develop Magento site or thinking to redesign your existing e-commerce portal, or would wish to have any other customization in your Magento website? Then you must look to hire a professional Magento Developer. Let’s dive into detail how?  Here in this article, we have simplified the hiring process for Magento developers.

What Type of Magento Developer Should You Hire?

Making such a decision will help you discover the right resource for getting your project completed with efficiency.

Take into account the following key points in mind when searching for your development partner:

1. Web development company vs. Freelancer

This is usually the first question the majority of people have in their mind when looking for a developer. To decide whether you should opt for a freelancer or an employee belonging to a web development company depends on your needs.

Well, in case you have a limited budget and just need to set up a small Magento site to promote your brand, it’s better to recruit services of a freelance developer. But, if you would want to sell your products via your e-shop, it is recommended that you should seek services of a professional working in a reputed company.

Bear in mind; a freelancer often doesn’t have the necessary resources required for the job. Moreover, since only one person is working on your project, it may halt in the absence of your freelancing agent. Possibly, you may choose to recruit several freelancers for your project to avoid such a situation, but be wary of the substantial amount of time you will have to spend in managing all your hired recruits. You may also face confidentiality issues. Thus, it is advised that it is better to go with a Magento development firm.

2. Small vs. Large Magento Development Company

In case you’ve decided to go for a Magento development company for your job, the next question that comes to the mind is whether it is better to choose a large development firm or a small company instead. Most people believe that working with large corporations can help them build a winning solution. But that might not be the case every time.

Simply put, smaller companies can be a lot friendlier to work with compared to a large development agency, if you want to develop a small-to-medium size Magento eCommerce website. That’s because small companies don’t have thousands or more developers and rather have a team of a few developers. And so, to strengthen their market position such companies make sure to handle every project with care. In fact, they’ll focus on all the critical areas (like designing, coding, development, testing, etc.), which are crucial for delivering a results-driven solution.

So, once you’ve come to know what sort of development service provider you want, your next concern most likely will the place from where you can find the developer.

Below are some suggestions worth taking a look at:

1. Your Personal Network

Start looking for your service provider by asking people within your personal network of your friends and colleges about some good Magento developers. But make sure to cross check whether the suggested developer is experienced and skilled enough to handle your specific project needs or not.

2. Freelance Bidding Websites

In case, you’re interested in hiring a freelancer; you can find plenty of them on bidding sites like Guru, Elance, etc. You just need to post a job advertisement with your project details on such websites, and qualified developers will bid for your job. And then, you can hire a Magento developer on the basis of experience, price, and other crucial factors. Most importantly, choose a Magento certified developer from the bidding site.


The official Magento site is the best place to locate a credible Magento developer. Also, you can look for certified Magento professionals from the Magento Certification directory.


Hope that the suggestions covered in this article will assist you in choosing the right Magento service provider for your project.

Why and Why Not to Choose Magento For Ecommerce Development?

If you’ve been planning to take your e-commerce business online and create a strong standing in the market, you must first decide which platform should you choose to build a dominant website.

Magento is proclaimed as one of the best e-commerce platforms, for building online stores, among the majority of retailers. However, some retailers also find the platform complicated to use and costly. While Magento might not work for everyone, yet it is trusted by 240,000 retailers for creating an online storefront.

So, you may feel confused and baffled whether to use Magento for your e-commerce website development project or not. Right? Besides, with plenty of other options available for e-commerce development, picking a suitable platform is not that easy.

This article will help clear out your doubts, by making you understand the reason behind Magento popularity as the perfect platform for developing e-commerce sites. And, what makes it a less attractive option to retail businesses.

What Makes Magento Better Than Others?

Below listed are five best Magento features that make it one of the most preferred e-commerce platforms compared to others:

1. Easy to Customize User Interface (UI)

To keep users engaged with your e-store, it becomes needful to modify the layout or design of your store. With Magento, users get access to a flexible and usable interface that provide the necessary tools for managing the store and performing other important tasks with efficiency. The ability that Magento renders to users in making the customizations by maintaining a single back-end helps in enhancing UX (User Experience) and eventually increases conversion rate. Most importantly, the release of Magento 2 UI makes the process of constructing custom UI even more easy.

If you are perplexed about moving your site or store to the new Magento version release, here’s an article that will provide you useful insight on the same:

Switching From Magento 1 to Magento 2: Everything You Need to Know

2. Multi-Store Management

If you plan on expanding the reach of your store to users spread geographically, then you’ll require a site that displays information in different languages. Also, you may want to run multiple stores to meet the needs of diverse industries. Thankfully, Magento helps configure multi-stores with various languages a less hassled task. The best part is that Magento helps in managing multiple front-ends via a single back-end.

3. Catalog Management Simplified

Let’s face it, uploading products manually (one by one) for a large-size e-commerce website can be a time-consuming and tiresome task. Thanks to Magento, you can upload thousands and more products in just a single click. In fact, it allows users to add several attributes, including SKU number, product description, price, and many other options in a quick manner. Essentially, Magento makes catalog management simplified as it supports inventory management, up-sells, cross-sells, batch import and much more.

4. Analytics and Reporting

Magento comes integrated with Google Analytics and thereby helps track users visiting your store. Plus, the e-commerce platform helps generate reports which include sales and tax reports, product reviews, details of little stock, coupon usage, and others – that are essential to measure the performance of your store.

5. Mobile Commerce

The use of handheld (i.e. smartphones and tablets) devices for Internet browsing is increasing at a rapid pace. In fact, such devices have become the primary source of accessing and purchasing things online. Thus, it is imperative that the e-commerce platform you are choosing supports mobile commerce. Magento mobile-friendly configuration makes it an ideal platform for building a storefront optimized for mobile users. It comes with a mobile interface based on HTML5 technology that includes features like user-friendly search, device-specific media capabilities, and so on.

Problems Associated With Magento

Despite of the rich feature set that Magento provides, there are a few factors that you  must take into consideration before choosing this platform:

1. Magento Can Be Expensive

While Magento is open source and free to download, the software requires large servers to run a site, which increases the operational cost. Moreover, the platform often needs vast resources to work, making you spend more money in putting up an online store. Therefore, if you just need to build a small online store, make sure to plan your development budget to run your site on the Magento platform.

2. Professional Assistance For Customization

In case you run an online store or a website built on the Magento platform, then you must have familiarity with operating its back-end interface. Remember, it may happen that your team might fail to make the desired modifications or upgrade because of complex nature of the Magento interface. In that case, you will have to recruit the services of a certified Magento developer to meet your specific needs with efficiency.

3. Regular Maintenance

For smooth functioning of your Magento site, you’ll have to maintain regularly the logs, caches, flat tables, and other components of the website. Even though you can make such task automated using Magento extensions, but you will still need to keep a vigilant watch on each component to ensure that everything is working in the right manner.


Hopefully, the above mentioned points will remove your doubts about selecting the Magento platform for building an e-commerce site or an online store.