When we talk about E-commerce, most business wants to go for Custom Magento Development and development to build their e-stores. Once you get your e-commerce website how you will drive your sales? Augmented Reality is a latest technology which has successfully integrated digital information with real life imagery in such a way that the digital information and animations can interact with physical space and opens a new experience for the user. Augmented Reality is revolutionizing many sectors including e-commerce in this internet age. AR needs no hardware and depends mainly on tools that most users know about i.e. Smartphones and tablets.
Right now there is a hype about Augmented Reality as it has already been used in sectors like online retail, healthcare, oil and gas, marketing and travel and tourism. Experts now see huge use of augmented reality in our everyday lives and it is seen as a technology which will alter consumer experience in various industries. In last few years itself, billions of dollars have been invested in the development of Augmented Reality technology by various leading companies.
Augmented Reality and E-Commerce
Developers prefer Magento Theme Customization service to build an attractive e-commerce site. Amazon and Walmart are two biggest retail brands in the world with Amazon is winning the retail battle as it has been valued higher than its other competitors. In last 2 decades or so, Amazon has become the biggest brand in online retail while Walmart was slow and hence has much smaller market share in the world of online retail although in physical store front Walmart is a big brand even today.
Internet is growing rapidly and this bring us to the fact that now more and more people are becoming interested in doing their shopping online. Although there is a strong trend for online shopping but the conversion rate for online shopping is much lower than that of Brick-and-mortar stores. Therefore the sale in physical store is still many trillion dollars.
Internet is driving the online sales and now augmented reality can bring the benefits to the online shopping. Especially in terms of improving the conversion rates and boosting the revenue, AR can be really useful. Augmented Reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try and test the products on them before purchasing them.
Key Advantages of Augmented Reality in E-Commerce Space:-
AR Offers Better Customer Experience
If you go for Magento Theme Development then you will get a good looking e-commerce website but how to improve user experience on your site. The augmented reality technology can make the online shopping experience of customers more better. AR enables online customers to view the product in form of a model with which they can interact in the same way as if they had visited a physical store. This gives the customers a better know how about the product so that it can fit into their lives easily. As per the reports, more than 60% online shoppers prefer to do online shopping on the sites which offer augmented reality technology.
Customization and Checking More Choices of Products
Most of the customers want to take their time while purchasing some products. They want to explore many choices and preferences before making a final purchase. Using AR, customers can now experience this virtually while sitting at the comfort of their homes. Customization means checking all the options for colors, designs, patterns etc and AR can support all of these easily.
Increase in Shopping Time
Nowadays all major online stores offer images and videos carrying full information about the products so that the buyer can understand the product fully. Using Augmented Reality the buyers can interact with the product and can explore its full functionalities easily. Generally an online shopper spends barely few minutes online before making a purchase but using AR experience that time can grow and it has been seen that more the time a customer spends on an online store, more are the chances of placing a purchase order by him.
Exploring looks and Features
About half of the customers agree to pay a higher price for any product if they are allowed to preview it using AR. Lack of visualization is termed as the big weakness of online stores. Most of the customers prefer to purchase those products which they have tried and tested. For example, test drive is offered in car showrooms and it highly boost the sales of the cars. AR provides customers with many tips, animations, more information and possibilities to interact and to completely show each aspect of the complex product. Using AR the customers can try things before buying thus boosting sales prospects.
Help Selling Globally in Many Countries
About three forth of vehicle dealers in Britain believe that AR features will help them in selling their products globally in future. AR will also improve the numbers of inventory in dealership stores and decrease the showroom numbers at the same time. There is a high possibility that AR will provide people with visualization of vehicle samples outside the real store.
Removes Doubts and Reduce Return Rate
About half of the customers say AR features save their time to make a decision. AR provides customers with the ability to see 3D model of the products in online shops and also the ability to customize it as per their wish. More choices as well as more options give customers abilities to make wiser decision and ultimately improve the purchasing rate by customers.
Augmented Reality Technology has become now a must have in the e-commerce business. As we have just discussed, it offers so many benefits like higher customer satisfaction and experience, higher sales, repeat customers, more time for shopping, convenient shopping from home, knowing, checking and testing full information of the product etc. These all leads to high conversion rates and higher revenues. In the latest world of E-commerce, it is very important that you continue to find innovative ways to interact with your customers, give them the better shopping experience and Augmented Reality will definitely give you the innovative competitive edge in the marketplace. Hence we can say that the Augmented Reality technology is fully suitable for E-commerce. Its just a start and its boom time is yet to come. Let’s wait and watch.