How can Magento 2 boost eCommerce Sales

At the time of investing in an online store, you likely put tremendous efforts to increase your sales. You focus on customer’s requirement and develop what they want. Not only this, but you also send out promotions to encourage sales, invest in email marketing and focus on driving huge sales via social media marketing. It can be possible that your website traffic is high, but plenty of people are abandoning it without making any purchase.

Therefore, it is crucial for you to create a checkout experience for your customers. It will give your users a complete shopping experience. But luckily, Magento development company does not have start from scratch. Magento 2 has taken care of all the requirement designing the new and improved cart system in Magento version 2.0.

So here in this post, we will see why Magento 2 checkout is excellent and how it is important for improving your online sales.

Top Reasons that make Magento 2 a Good Checkout Experience

1. Flexibility and Customization

Magento 2 offers great customization options in the eCommerce website. It offers easy-to-implement Magento extensions that are needed to provide delightful customer experience with the right information at the right time. Magento 2 allows for a faster-to-market time meaning you’ll have your eCommerce products in front of customers quickly.

2. Prioritizing the customer

Magento 2 offers a seamless, customized consumer experience to its users. The newest version provides a responsive interface for personalized and appealing browsing which enhances the checkout process and reduces the distraction and increases conversion.

3. Improved user interface

Magento 2 offers a pleasant surprise to your e-commerce business. The new user interface and administration of Magento 2 panel save time on day-to-day tasks and motivates to learn the software quickly. It also provides easy and faster set up for your new employees which is more convenient than ever before.

4. Everyone benefits from secure payments

Security of payment was a matter of concern in Magento. But it is improved in Magento 2. So it is the perfect time to hire Magento developer for Magento website development.

It is quite obvious that if the business offers more options for payment at checkout to their customer, then your business is more likely to complete the transaction. Moreover, it provides a positive experience to the customers and the more positive experiences they have; more likely is it they’ll visit your site for shopping.

5. Magento 2 requires less upkeep

If you have upgraded to Magento 2, your business will admire a boost in sales and revenue. An easier and less expensive upkeep on your Magento 2 website will give your business time and money it needs to reach new customers and foster repeat business. While easier to maintain, your website will have expansive functionality and personalization, for both your business and your consumer. The newly simplified structure will allow for easy implementation of additions and upgrades as they become available.

Conclusion

Magento 2 has exclusive features that ensure optimal marketing and analytical techniques. It has also provided unique administrative options which have increased the customer’s shopping experience. Thus, we can say Magento 2 has sincerely improved the scalability. It has quite literally been stripped down and rebuilt from scratch to be quicker, easier and safer than the predecessors.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.

Switching From Magento 1 to Magento 2: Everything You Need to Know

Since the announcement of Magento 2 back in 2010, everyone’s been waiting anxiously for its launch. And as soon as the latest Magento version was released, a common question that most users ask is, “Whether they should move from Magento version 1.x to Magento 2?”

What all factors you need to consider to make the right decision regarding when you should plan a move to the new Magento version release? This article will cover key aspects that will help you get answers to such question.

But Before That

Let’s first talk a little about Magento 2 release. After waiting for three years, Magento 2 was finally launched in November 2015. The new version release is more than just an upgrade to the older Magento 1.x version. It is more of a product rebuild from the ground up. Although, Magento 2 is based on the core concepts and functionality found in Magento 1, but the code has been written again from scratch for the newly launched version. Also, the backend architecture has been re-modeled.

For example, here’s an image that presents the new directory structure of Magento 2 in comparison with Magento 1.9 CE:

Of course, any tech-savvy merchant won’t possibly understand much about the directory or file structure. So, if you’re one of those merchants and thinking what Magento 2 has to offer? Moreover, given the fact that over 240,000 shops run on Magento 1.x, you might wonder how all these sites can approach the change.

What Are the Common Concerns of Magento Users?

Almost every Magento user seem to have three common concerns when they plan a switch to Magento 2, as follows:

  • When should you make a move to Magento 2?
  • How smooth or painful the migration process will turn out to be?
  • Is it worth moving from Magento 1.x to the latest Magento 2 version?

Let us now seek answers to the above three commonly asked questions by Magento users:

When Should I Migrate to Magento 2?

Whether you should migrate to Magento 2 or not depends on your current website. Of course, you wouldn’t wish to upgrade your site version if it is performing well (i.e. run smoothly, receiving orders constantly, and so on).

Moreover, if the version of your site isn’t outdated (ideally any version higher than or equal to 1.8 CE and 1.13 EE are not entirely obsolete). So, if you choose to work with not much-outdated version, then you should not rush to migrating to Magento 2. However, considering the suite of new and advanced features that the recent version offers, it makes sense to begin exploring Magento 2.

Also, if you’re facing performance issues or are still running an older Magento version, it would be better to plan your move to the new version release.

Understanding Whether the Transition Will Be Smooth or Painful?

Needless to say, your transition journey isn’t going to be a smooth one – yes, you can expect a little smooth migration though thanks to the availability of the migration tool. The tool helps in moving the data (like your products, store setup, orders, etc.) between the platforms.

Unfortunately, you won’t be able to move the customizations made to your theme and code (including the 3rd party extensions) to Magento 2 powered site or store. That means you’ll have to re-work on those customizations when moving to Magento 2, which ultimately will require additional investments. After all, several factors need to consider when performing a visual and functional revamp. But this also proves beneficial in the following ways:

  • Giving an overhaul to your store will compel you to re-think about what all changes can  be brought in for your business.
  • You might be able to find and eliminate legacy code.
  • Helps improve the overall usability of the site.

 

When migrating to the latest software version, if you wish to revamp your existing site’s design you can choose to create a PSD and then convert it to Magento 2 theme. Here’s our article that will help you understand the benefits that such conversion offers: What Benefits You Can Avail By Choosing PSD to Magento Conversion?

Transitioning to Magento 2 – Is It Worth It?

You might have hundreds of times how “change is inevitable.” In fact, change is for good, as it helps you explore better opportunities to serve your customers needs. The same can be said in the case of Magento platform. A new version update is created in order to introduce new features and advanced functionality. Besides, new version release also provides support for older versions – this is why there is no need to make a move to Magento 2 quickly if you aren’t experiencing any issues and doing well.

However, as people tend to make most of the investments in exploring new concepts not just for e-commerce but for any type of business, the chances are that your competitors might also make a transition to the new software version release. So, if you don’t want to be left behind in the race of making it big in the e-commerce industry, you should consider moving to Magento 2.

But if you don’t have any migration plans as of yet, and would still want to continue running your store on Magento 1.x make sure to take into account these considerations:

  • Think of new ideas that can help bring improvements in your existing store.
  • Prepare a list of the unused (and unwanted) extensions and get rid of them.
  • Discuss your conversion plan with an expert Magento developer to make the process of migration a smooth one.


Wrapping Up

Magento 2 brings forth several new changes for merchants that can apparently help you stand ahead of the game. But make sure to consider all the key aspects covered in this article first before coming to any conclusion.