Most of the retail businesses are aiming to expand their customer base after realizing the significance of e-commerce site. Special thanks to tons of tools and resources available online, to create the web presence faster. Operating online e-commerce business is a complicated task. It can only be amplified with constant efforts and strategies in developing a strong web presence. This can further help in ensuring competitive advantage.
The latest e-commerce website Magento is considered best platform the need to develop medium and large e-commerce sites. The platform offers everything which is necessary for developing an innovative and feature rich e-commerce websites. Even if, you get stuck in carrying the Magento website development, you can easily hire a reliable Magento developer to get your job done efficiently.
Now you may be wondering why Magento only? Why not we can switch to another platform. Then here are the top reasons to makes Magento a worthy e-commerce platform:
1. Growth of Popularity
Magento is the most popular platform used by users across the world. It occupies 26% of the market share in comparison to other e-commerce platforms. In fact, needless to say, the growth of Magento is still not stagnant. It has now grown up to a highly recognized platform which has increased the chances of attracting users and customers.
Undoubtedly, you also need to efforts in the construction of an exceptional e-store with an extensive set of features to establish yourself as a leading online brand. Magento can give you added benefits in improving your brand visibility. What’s more? Because of the ever-increasing popularity of the Magento platform, you can easily find a reliable Magento development company for your project.
2. Fetches tons of customization options
If you’re looking to start an online shop from scratch or wish to customize your existing Magento store, you may have a plethora of choices to address such specific needs including extensions and modules to build a store based on your preferences. It also gives the privilege to modify the look and feel of your theme using any pre-designed Magento template.
3. Flexible to make changes
Magento offers a user-friendly content management interface to its users. The best advantage out of everything is that users do not require any coding knowledge to perform minor edits on their site. For an instance, the interface allows viewing, create or edit product orders. Besides, the admin it comes integrated with custom coupons, wishlist feature, and other such options.
Thus, adding such add-ons on Magento platform help to make users feel privileged and motivate them to visit your e-store over and over again.
4. Improve Sales
Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools; where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.
5. Optimized for Search Engines
Magento is crammed with SEO features. This helps in optimizing the e-commerce site in a relatively better manner. Magento websites are capable of handling huge page traffic, page indexing, duplicate content, SEO optimized URLs, sitemaps, category planner, URL rewrites, navigation, etc.
Magento also deals with various kinds of stores and is considered excellent for marketing, customizable themes, Google Analytics, and options for tracking. It also allows selling your offers and deals through exclusive newsletters.
These were some significant points regarding Magento stating why you should consider developing an e-commerce site using the Magento platform.