Magento is the most popular platform for e-commerce store development and many people go for Magento Extension Development also as they want their e-store to be unique and best in features. We all know that the e-commerce market all over the world is expanding rapidly with sales growing exponentially year after year. Therefore many businesses and retailers have started their E-commerce stores to get big pie of this business in the market. This has led to enormous competition in e-commerce space and the online merchants fighting with so many other players to grab the customer’s attention. Now it is the job of marketers and e-commerce retailers to think about some innovative ways and ideas to increase the conversion rate and grow the e-commerce sales.
In this article, we will discuss about how to do that quickly and effectively. There are many ways to convert the visitors into buyers to increase the total number of customers. The visitors are the potential customers and by following these tips you can convert them into loyal customers. To do this, you need a proper plan and strategy to optimize your store and increase its credibility in the market among customers.
Below are the E-Commerce Business Tips to Convert your visitors and potential customers to real and loyal customers and to increase your e-commerce sales :-
Target Your Existing Customers
Many e-retailors want Magento Module Development also as they want to add special features into the Magento e-commerce store so that their sales can grow. When businesses don’t grow they think that it is because they are not getting enough customers. Actually this is a misconception and instead of focusing all your efforts on customer acquisition, you should improve your customer retention strategy. In real, the impact of loyal customers on any e-commerce site is huge. When you will compare the new customers and customers who only make one purchase on your website, you will find that loyal customers generally add more items to their shopping carts. They have a higher conversion rate and typically generate more revenue each time they visit your e-store.
Obviously it is important for any business to get new customers but it is much more cost efficient to go after your existing customer base as these people are already familiar with your brand and know how to use your products. Hence create a customer loyalty program that gives people an incentive to spend more money each time they shop. For example each dollar spent can translate into a reward point and they can redeem them for discounts on the products.
Make Sure Your E-commerce website is Secure and supports Secure Payments
If you have Magento e-commerce store then you can use Magento Module Creator to enhance the security of your website by using more security related modules. There is no doubt that cybersecurity has now become a real issue and if you don’t work for it then it can create serious problem and erode your e-commerce store sales. Several massive incidents of data and security breach are occurring each year nowadays. Therefore customers are reluctant to enter their personal details like credit or debit card information, internet banking information etc For online payments. Hence you should make sure that your e-commerce site is secure, patched for any vulnerability and that it displays information about the secure transactions when customers are doing that for online purchase from your site. You must use security badges in your websites especially in checkout areas so that your customers can trust your site and do the payments without any fear of data theft. Customers trust some option of payment over others hence you should display several options for payment like PayPal, Credit Card, Internet Banking, Cash-on-Delivery etc.
Provide Full Description, Proper Images and Videos of Your Products on E-commerce site
Each of the customer doing online shopping wants that he should be delivered exactly the same thing which is described here. Therefore you should provide accurate and helpful product descriptions. You should use as many photographs of the products as possible with a 360 degree view. Consumers also love videos. So many marketing experts across the globe say that video has the top return on investment compared to other tactics. Do all these things as it will boost the confidence of customers while shopping on your e-commerce site.
Product Reviews and Ratings
Product descriptions tell about the facts and figures of the product but now most of the users especially those who are skeptical always check the user reviews and product star ratings to know about the quality of your brand and its goods. If you provide real reviews of products on your site then customers are more likely to trust your site. Whether it is good review or bad, if you have displayed it that means the customers will know that your company values the customer’s opinion and that’s a good sign for your site credibility.
We have just discussed some of the ways and tips to increase the customer confidence which also enhance the conversion rate and ultimately the sale on your e-commerce site. Reviews and testimonials build the trust for your site. Use of detailed description of your product alongwith its images and videos are also very helpful to increase the sales. If your e-commerce site is secure and support secure payment options then also it will help in increasing your sales. Whatever you will do to enhance the user experience at your site will ultimately improve the conversion rate, strengthen your brand and increase your sales.