Effective Business Tips for Increasing E-Commerce Store Sales

Magento is the most popular platform for e-commerce store development and many people go for Magento Extension Development also as they want their e-store to be unique and best in features. We all know that the e-commerce market all over the world is expanding rapidly with sales growing exponentially year after year. Therefore many businesses and retailers have started their E-commerce stores to get big pie of this business in the market. This has led to enormous competition in e-commerce space and the online merchants fighting with so many other players to grab the customer’s attention. Now it is the job of marketers and e-commerce retailers to think about some innovative ways and ideas to increase the conversion rate and grow the e-commerce sales.

In this article, we will discuss about how to do that quickly and effectively. There are many ways to convert the visitors into buyers to increase the total number of customers. The visitors are the potential customers and by following these tips you can convert them into loyal customers. To do this, you need a proper plan and strategy to optimize your store and increase its credibility in the market among customers.

Below are the E-Commerce Business Tips to Convert your visitors and potential customers to real and loyal customers and to increase your e-commerce sales :-

Target Your Existing Customers

Many e-retailors want Magento Module Development also as they want to add special features into the Magento e-commerce store so that their sales can grow. When businesses don’t grow they think that it is because they are not getting enough customers. Actually this is a misconception and instead of focusing all your efforts on customer acquisition, you should improve your customer retention strategy. In real, the impact of loyal customers on any e-commerce site is huge. When you will compare the new customers and customers who only make one purchase on your website, you will find that loyal customers generally add more items to their shopping carts. They have a higher conversion rate and typically generate more revenue each time they visit your e-store.

Obviously it is important for any business to get new customers but it is much more cost efficient to go after your existing customer base as these people are already familiar with your brand and know how to use your products. Hence create a customer loyalty program that gives people an incentive to spend more money each time they shop. For example each dollar spent can translate into a reward point and they can redeem them for discounts on the products.

Make Sure Your E-commerce website is Secure and supports Secure Payments

If you have Magento e-commerce store then you can use Magento Module Creator to enhance the security of your website by using more security related modules. There is no doubt that cybersecurity has now become a real issue and if you don’t work for it then it can create serious problem and erode your e-commerce store sales. Several massive incidents of data and security breach are occurring each year nowadays. Therefore customers are reluctant to enter their personal details like credit or debit card information, internet banking information etc For online payments. Hence you should make sure that your e-commerce site is secure, patched for any vulnerability and that it displays information about the secure transactions when customers are doing that for online purchase from your site. You must use security badges in your websites especially in checkout areas so that your customers can trust your site and do the payments without any fear of data theft. Customers trust some option of payment over others hence you should display several options for payment like PayPal, Credit Card, Internet Banking, Cash-on-Delivery etc.

Provide Full Description, Proper Images and Videos of Your Products on E-commerce site

Each of the customer doing online shopping wants that he should be delivered exactly the same thing which is described here. Therefore you should provide accurate and helpful product descriptions. You should use as many photographs of the products as possible with a 360 degree view. Consumers also love videos. So many marketing experts across the globe say that video has the top return on investment compared to other tactics. Do all these things as it will boost the confidence of customers while shopping on your e-commerce site.

Product Reviews and Ratings

Product descriptions tell about the facts and figures of the product but now most of the users especially those who are skeptical always check the user reviews and product star ratings to know about the quality of your brand and its goods. If you provide real reviews of products on your site then customers are more likely to trust your site. Whether it is good review or bad, if you have displayed it that means the customers will know that your company values the customer’s opinion and that’s a good sign for your site credibility.

Conclusion

We have just discussed some of the ways and tips to increase the customer confidence which also enhance the conversion rate and ultimately the sale on your e-commerce site. Reviews and testimonials build the trust for your site. Use of detailed description of your product alongwith its images and videos are also very helpful to increase the sales. If your e-commerce site is secure and support secure payment options then also it will help in increasing your sales. Whatever you will do to enhance the user experience at your site will ultimately improve the conversion rate, strengthen your brand and increase your sales.

What are the various Benefits of PSD to Magento Conversion?

So many companies now look to Convert PSD To Magento as it offers many benefits to them. E-commerce is getting more and more popular and now most of the businesses and retailers want to have an online presence of their businesses and take benefit from the e-commerce boom. But for this they need a unique website which can stand out in the competition. The site should also have good design, attractive look and feel, easy user interface and should have all the required features and functionalities.

For this many developers first create their PSD design files so that the website has awesome look and feel and design. And after that they have to convert the PSD files into Magento to get all the benefits of Magento platform. Magento is a widely used CMS (Content Management System) and offers many opportunities to the users. So many businesses are already enjoying its benefits as about 2,40,000 e-commerce stores have been built using Magento currently. Magento is an open source framework which has numerous useful tools, extensions or plugins and other themes available in the market. Online stores developed on this platform are attractive, SEO friendly and cross browser compatible.

Hence Converting PSD To Magento Template is a good option as it will give you the benefits of both of them. But so many people things that it would be difficult for them to understand any of them as they don’t have much technical knowledge. Hence it is better to hire a professional and experienced company which can guide you and do all of the technical work easily and you will get a final Magento e-store ready to attract lots of customers and business for you.

If you want good design for your website and you have specific requirements then it is better to go for PSD to Magento Conversion. This is the best method to get an attractive and feature rich website and it will also help you to get higher conversion rates.

In this article, I am going to discuss the benefits of PSD To Magento Theme Conversion so that you can follow this process to get success in your e-commerce store:-

Unique Website Design

Although there are so many Magento themes and templates available in the market but as a business owner you know exactly who is your target audience and what kind of design and look and feel your website should have. Hence by converting your PSD design files into Magento, you will have absolutely unique design and theme of your Magento E-commerce site. Hence this way you will get lots of visitors which will be converted into real customers due to the attractiveness and features of your Magento e-commerce store.

SEO Friendly Code, Higher Rankings in Search Engines

If you want higher rankings in search engines then the code of your website should be SEO friendly. Magento code is SEO friendly which is inbuilt into it hence after your PSD to Magento conversion, you will get an e-commerce store which will be automatically SEO friendly. Magento code is also well structured and clean. You can also install some more extensions to enhance the SEO friendliness of your e-store.

User Friendly Interface

E-commerce websites are accessed by so many people many of which are first timers, many don’t have much of the technical knowledge. Hence the e-commerce site should have highly user friendly interface and navigation system. PSD to Magento conversion helps to make functioning web pages from regular pictures. Website created using Magento from PSD files are easy to navigate and has a special advantage that you can easily upload audio, image and video media files easily on Magento store which increases the user friendliness of the site.

Pixel-Perfect Dynamic Interface

Using the conversion of PSD files into Magento, you will get dynamic user interface which will be pixel-perfect hence it will attract more number of customers towards it and also help in increasing the conversion rate. But this process also requires expertise from developers hence only skilled developers are able to provide smart and hand-coded markup. But it has long term benefits.

Conclusion

After PSD to Magento conversion, you will get a W3C verified code. Also your Magento site will be cross browser compatible. You will get an optimized Magento code. The benefits which we have discussed above will make the PSD to Magento conversion process more interesting, attractive and success. This process will help you to get more traffic on your website and make your site SEO friendly.

7 Ultimate Tips to Boost Organic Traffic on Magento Website

Magento ecommerce development is absolutely the most thriving and hustling career of the most of the developers across the world and Magento theme development is one of them. Most of the people in the web world know well the importance of giving attention to the SEO of the websites.

An SEO of a website can make or break the future of the website. One definitely doesn’t want ever that his website should remain in the corner- unexplored and unseen or unknown.

Positioning in Google SERPs:

It becomes all the more important for the ecommerce websites to optimize their websites because it’s all about getting the ROI on the money spent on investing in business. It is considered good when your product pages of the website can be indexed on Google. The rank of the page on Google should be at least in the first 3 so that you get maximum profits on your business.

Vitality of applying SEO strategies and tricks:

Now, we will talk about the fact that why is analyzing the data of the website along with researching the keywords of the competitors ecommerce websites. It is also important to implement the right tactics, tips and strategies related to the SEO of the website.If one is careless in applying these strategies to their website, it is almost impossible to gain the profit goals of any business.

Let’s have a look at the most important SEO strategies of Magento ecommerce development so that you can scan your website with carefulness and boost the organic traffic of your website. This can be done by the professionals also. The same ones which are expert in Magento theme development.

1.SEO auditing of the website for better analysis.
2.Research on the most trending keywords.
3.Research on the keywords of the competitors:

The above three factors are the key factors to the SEO of any website that is an online shopping website. Along with the design and layout of the website, it is the SEO of the website that decides the exposure of that design of the website to the people around the world.

SEO Strategies to Improve Your Product Pages Exposure:

1.100% unique product descriptions:

Some website owners think that just posting the pictures of the products will do the trick and allure the visitors of the website but the reality is that after the visitors see the product, the next thing they want to check out is the genuinity of the product that he comes to know when he reads the product description. Use some awesome vocabulary and things that are true to the reality. It should be an effective sales copy that can bring ROI to the business. Grammatically correct and size, fabric, color etc. should be very much true to life so that a trust relationship can be built.

2.Types of keywords:

Of course, the product descriptions can’t be written without the keywords and a unique title to let the website visitor know that what the product actually is! It is often noticed in Magento ecommerce development as well as in any type of online shopping website that people often search for the products they need by putting in 3-4 word phrases to get the exact matches. So, using a long-tail keyword will be ideal here.

3.Latest client feedbacks:

Are you missing out on the organic traffic of the website just because you haven’t put the customer reviews on your website? Then, it’s time to take the lead and let your dear customers put the genuine reviews when they log in into their account! Why is this important? It will lead to new and fresh content on your website everyday. In addition to this, a genuine factor will develop when the visitors see the testimonials. The best part is that Google loves it!

4.Smart navigation:

It is a well-known fact that until and unless your website doesn’t have great navigation features, the visitors will not like to spend much time on your website. It should be a breeze to navigate on your website. The user-experience should be awesome as the site structure should be well-categorised. Only the design of the website made by Magento theme customization is not everything!

5. Integration of Social Media Handles:

Google rankings are significantly influenced by the amount and quality of social media signals because they indicate a page’s authority and relevance. Add social sharing buttons for sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram to your product pages so interested prospects and happy customers can share your product information with their followers.

6. Page Speed Optimization:

3 Seconds is the maximum time that a website visitor waits for when he opens a website and waits for its loading. If the website page speed is very slow, there is no chance that the visitor will visit your website ever again. So, take great measures that during Magento theme development, this factor is taken care of properly!

7. Effective Meta Description:

One thing that pulls the customers to your website is an interesting and psychologically awesome metadata. Use amazing call-to-action words as well as grammatically correct sales copy to attract the customers.

Conclusion:

If a person invests on Magento theme development or for more important reasons- create a dynamic ecommerce website for business, keeping in track with the tactics and tricks of SEO Of the ecommerce world becomes all the more important.

How to hire the best Magento Ecommerce Developers?

Magento programmers are always in demand in the digital marketplace. Thanks to the booming e-commerce industry and the coming up of craziest online websites which are luring people all around the world. The profits that an entrepreneur get from these websites is immense. That is why, the e-commerce websites are being created with Magento ecommerce development.

We can’t overlook plethora of benefits that a website owner gets after he hires Magento ecommerce developers.

Did you know that a whole lot of success in this competitive market doesn’t come easy at all? One has to be in line with the latest in the ecommerce industry so that it is easy to gain the grip in the market and thus, the customers should not slip to your rivals.

●Why Choose Magento 2 Open Source Edition?

Before you leap forward and hire Magento developer, it becomes very much important to know the reasons of why to choose Magento 2 edition and not just any other platform used to create online shopping websites.

Following are the Magento 2 features which makes it an ideal choice for the entrepreneurs to create the websites:

●Ease of admin panel of handling Magento
●Initial structure and installation is easy
●Tailor-made customization of the websites
●Multi-store functionality
●Marketing tools and features for store promotion
●Easy launch and promotion of the website

●Pre-requisites of a Magento Ecommerce Store:

Of course, it is always a great idea to hire Magento developer. Why? An expert developer is able to render the best services to the clients. He keeps in mind many factors which are kept in mind by the professional developers so that the best ecommerce websites can be created:

Some of the factors to be kept in mind are:

●What would be the store about? Name of the brand and store etc.

●What would be the services or the products that will be sold in the store?

●The target customers or the target market for which the website is being created.

●References of the websites that a client likes. Payment method integration.

●Themes and colors of the website. Integration of the features and functionalities.

●Expected launch date of the website. Promotion and marketing channels.

These are the major factors which plans out the course of action of any Magento e-commerce store. Not to forget, budget is also a big factor which decides the look and the layout of the store as well as the features integrated into the store.

●Factors to be judged before you hire Magento programmer:

1.Technical skills
2.Communication skills
3.Experience
4.Professionalism
5.Stack technologies
6.Portfolio
7.Certified knowledge and degrees
8.Fee charged

There are 4 types of certifications for Magento 1 which are:

●Magento developer
●Front-end developer
●Solution specialist
●Developer plus

Along with the above said features, you should be able to talk to the developer very comfortably and it should be an understanding communication. The Magento ecommerce development should be able to

●Decide between the company or a freelancer:

One should always think and decide, whether to hire and invest into a professional Magento web development company or a freelancer. If you want to hire a freelancer or even a web development agency, you should check the following factors:

●Feedback and reviews
●Recommendations from others
●Comparisons
●Technical support
●Fee charged by them

However, when you hire an agency, you are always assured of the support all the times. A group of developers, designers, QA, PM and others never let the progress of your website go down.

●Checking the portfolio helps a lot:

You should always ask for the portfolio of the company or the freelancers because the portfolio actually lets you know about the real projects and the features and functionalities being integrated into the online shopping websites. All the customized features are meant to enhance the user-experience of the customers and the website users of your website.

●Homepage of the website should be attractive
●Main Menu should be easily searchable
●Navigation of the website.
●Easy order placement
●Attractive design of the website
●Options of payment methods
●Responsiveness of the website

These things will help you decide between the best and an average Magento website. It must be made sure that the websites are up-to-date with the latest technology and trends.

●Where to find and hire Magento programmer?

One should always look for the developer on a professional platform like LinkedIn, freelancer.com and you can find the agencies at upwork.com also.

Just compare the services and the cost of the services being charged by them.

On the whole, it is all about the certifications of the developers, their experience, knowledge and the passion to create the client websites.

Top ECommerce Website Development Platforms for Your Business

The E-commerce market is growing at a rapid rate. Also the technology which is used to create e-commerce websites is evolving very fast. The E-commerce websites are now getting billions of dollars of sales. Therefore nowadays every business wants to make its online presence as it is the fastest way to get connected to so many customers. Due to easy availability of technology, it seems to be easy to build an e-commerce website. But it is not that easy to choose one of the e-commerce development platform from many options.

Magento is the most popular e-commerce platform therefore Magento Developer is always highly sought after. In this article, I will tell you about the best most popular platforms for e-commerce business. E-commerce web development is growing as everyone wants to do online shopping. Therefore demand for e-commerce based websites and apps are very high in the industry. There are some popular open source and some paid platforms due to which the e-commerce companies are successfully serving their customers in lots of innovative ways. Here is the list of best and topmost E-commerce website development platforms.

Magento

Released in 2018, Magento is the most popular open source E-commerce website development platform for 2018. Magento is highly reliable and offers flexible, scalable enterprise level E-commerce solutions to the various types of organizations ranging from small businesses to some of the world’s leading brands. Magento has professionally developed and attractive interface which gives the online retailers incredible control over the look, product catalog, content, features and functionality. Magneto also has easy to manage order feature, customer accounts and catalog management features. Therefore Magento has become right now the best CMS solution for E-commerce related web applications.

If you also want a reliable and scalable e-commerce store then look for Magento Development Company which has some years of experience. Many famous companies such as Burger King, Liverpool F.C., Huawei etc have their websites built on Magento. Also Magneto has thousands of plugins and extensions available which can be used to add more feature into the e-commerce site.

OpenCart

OpenCart is known as the most comprehensive shopping cart solution. OpenCart provides the advanced facility of order management and multiple payment gateways. Store owners which have an OpenCart based website can easily switch between different templates as well as migrate current website into OpenCart. OpenCart has feature of unique multi-store abilities therefore using it the store owners can manage multiple stores from the single admin interface. In OpenCart e-commerce site, unlimited categories and products can be uploaded and it also provides the facility of running the website in multiple languages and currencies.

PrestaShop

If you are thinking to Hire Magento Programmer then wait. Check the features of PrestaShop, may be you like it more. PrestaShop is one of the most popular open source E-commerce web application. Using this platform, the store owner or e-retailer can easily control the look, feel and functionality of the online store. Also they can easily manage all of the store inventory and product category. The e-commerce websites based on PrestaShop platform are SSL secured. As PrestaShop has secure back office hence it provides the tax configuration service based on different countries.

Shopify

Recently Shopify has emerged as a perfectly fit customized e-commerce solution for everybody. Using Shopify, even people which don’t have much knowledge of website development and having no coding skills, can make an amazing e-commerce website quickly. The simplicity of online store setup which Shopify offers, makes it one of the best e-commerce development platform. Also in past these years, Shopify has evolved alongwith the changing requirements of the organizations and with the latest trends in the market. Shopify lets you to easily do and set things like the inventory management, shipping settings, payment gateways easily.

WooCommerce

WooCommerce is a free WordPress plugin which is used for developing E-commerce websites. WooCommerce comes along with a secure payment gateway and a shopping cart that work amazingly. It is open source and easy to use for WordPress developers. It has easy to manage admin panel and unlimited product categories. Also available are the extensive range of useful plugins and extensions. It also provides secure payment gateway and Good shopping cart.

BigCommerce

BigCommerce has more than 55,000 online stores based on it and is known as one of the most prominent e-commerce software. BigCommerce has helped so many small to big enterprises in launching their online store. The e-commerce storeowners who are not expert in coding skills can also use it due its vast list of inbuilt features which are highly useful. Some of the inbuilt features are newsletters, shipping, tax, coupons and analytics. It also has responsive themes and provides consistent user experience on desktop as well as on mobiles. It offers easy store integration with Facebook, Google Shopping, eBay and other comparison sites. It also has easy setup wizard, detailed guides, tutorial videos demos available. BigCommerce is an ideal solution for e-retailers who want a full fledged online store without the hassles of coding, integrating plugins etc.

Conclusion

In today’s digital world, having an E-commerce website for any retailer has become a necessity. An E-commerce platform is not a “one size fits all solution” which can work for everyone. We have discussed many E-commerce platforms in this article which are built for different kind of business requirements. Hence you can choose the best platform after doing thoroughly research on your requirements and features available in the above list of most popular e-commerce platforms. This list is designed to help you make a calculated and better decision and choose the best platform. Hence choose widely and watch your business grow.

Steps for PSD to Magento Conversion Process

If you are planning to convert your static PSD designs into fully featured online shopping store then you can go for PSD to Magento conversion as it is the most effective and proven process to get amazing E-commerce website. When we talk about developing E-commerce websites, Magento comes on top of the choice of most of the developers worldwide. Magento offers so many matchless features that help your shopping site to win on various parameters. The process of Magento conversion from PSD images results in a flexible and responsive shopping store and accepted and preferred by most of the e-commerce application developers worldwide.

You can Convert PSD to Magento after learning the process which we will explain in this article. Magento dominates all of the e-commerce platforms in every aspect which is available on the internet. Currently it is empowering close to 40% of the shopping websites around the world. Magento also helps to build e-commerce stores with current market trends. Hence PSD to Magento conversion process is favored by all kinds and sizes of businesses.

Following the process of PSD to Magento conversion gives a competitive edge in the global market. It also helps to build stunning shopping e-stores with advanced features and functionality which increase the brand value. Magento conversion is important as it adds interactivity to your PSD designs, making them more accessible, provides security features and also provides cross-browser compatibility. In this article, we will discuss about the various steps the developers recommend for converting PSD designs into Magento. The major steps in the PSD to Magento conversions process have been given below:-

Requirement Analysis and Planning the Online E-commerce store

The first step of PSD To Magento Template conversion process is the requirement analysis. In this step you have to make a detailed plan of the online store regarding its design, features, appearance, logo and marketing strategy to promote the e-store.

Prepare the PSD design properly

The next step for converting PSD to Magento is to prepare the PSD designs properly. You can use Adobe Photoshop or any other graphic and image editing software for making clean and attractive designs. You should take care about the font size, color, logo while preparing these designs and try to make them as awesome and attractive as possible.

Slicing or Breaking PSD file

This is one of the most important step in the Magento conversion process in which we slice or break the PSD designs into different layers. It helps to simplify the coding of these sliced files and ensures an effective and quality conversion. High level of precision is required during slicing and all the elements must be saved as PSD files.

Converting PSD into HTML and CSS

After completing the slicing phase of this conversion process, the next step is to code these PSD images into HTML/XHTML format. You have to use CSS also to provide unique look and feel and to make the designs attractive.

Integrating HTML and CSS into Magento

After converting the PSD designs into HTML and CSS, the next step in the PSD to Magento conversion is to integrate these coded files into Magento e-commerce platform. It is also an important step and in this step you need to create folders, directories and sub-directories. This step will make sure the themes will be highly catchy and responsive.

Adding data to Magento Theme

After integrating into Magento, now add the data to your shopping store such as description, prices, products, images and categories listing.

Testing the online Shopping Store

This is the final step in the PSD to Magento conversion process in which we test the online shopping website regarding its functionality and compatibility with different browsers and to make sure the site is responsive so that it can be accessed on any kind of devices, be it mobile device or desktop PCs.

Conclusion

Magento Conversion is a complex task as we have to do coding of PSD designs into markup and style sheets like HTML/XHTML and CSS. These steps will definitely help you to convert from PSD to Magento easily and effectively. PSD to Magento theme conversion will make your website user friendly and it also offers great scope to embed music and videos also. Users will find it easy to find what they are looking for and can retrieve data with much convenience. You can also highlight your products and services so that customers can view buy them easily and conveniently . Magento codes of high quality make uploads quicker and will also make your website stay up to date.