Important Steps for Launching Your ECommerce Store

You need to hire a professional Magento developer to build your online store. In last few years, eCommerce has become very popular. Now all of the merchants and retailers want to have an eCommerce website for their business. This is partially due to the huge growth of internet users in past few years. Moreover the number of people accessing internet through their mobile devices has increased exponentially. That’s why businesses are now focusing to have their retail business online through a well conceived online store. Good thing is that there are so many eCommerce platforms available in the market to begin with like Magento, Shopify, WooComerce etc, using which you can easily create your online store. If we take all factors into consideration then we find that Magento is the best platform for building eCommerce Store. Hence we will stick to Magento in this article.

The sudden rise of online shopping is even threatening the physical businesses all over the world. Ecommerce has become now more convenient way for shopping and it has been accepted by all kinds of consumers across the world. Whether you are already running a physical business or you want to start a new business, going for ECommerce store development can be the best thing for you if you want to succeed in this digital age. There are already many big and small players in eCommerce market like Amazon, eBay, Alibaba, Flipkart etc. Hence you should plan well before launching your eCommerce store if you want to get ahead of your competitors. .

In this article, I will discuss about the essential things to do when starting your eCommerce store. Let’s discuss them one by one.

Analyze Your Target Market

Even if you Hire Magento Developer and he builds your online store still you need to do research on your target market. This is the first step and you should carry out an in-depth analysis of your target market. Find out their preferences and purchasing habits. Find out are they ready to buy your products online and which social network and marketplaces they use most often. By analyzing your online target market, you will be able to find out the consumption habits through the online stores. Find out what are the specific requirements of the online consumers. This way you can get the opportunity to get the competitive advantage in the market and become well positioned to become popular in the online market. .

Do Thorough Analysis of Your Competitors

By searching keywords which best describe your products you can find out the competitors of your eCommerce store. You have to make a space for you in the already booming and congested market. If you are already present in the physical market then you can offer discounts for your online customers. To win among your competitors you not only have to offer best prices for your products but also have to include all the latest and best features in your online store like secure online payments, fast shipping, custom searches etc.

Select the Best eCommerce Software Platform and Appropriate Domain names

We have already told you in this article that hiring Magento Experts is the best option to build your online store although there are many eCommerce software available in the market. As you want to select the best one hence Magento is best fit for you. It has numerous features and it can fulfill all of your requirements. Some of the eCommerce platforms in the market are free to use and some are paid ones. Magento also comes in 2 versions i.e Magento Community which is a free to use version and Magento Enterprise which is a paid version. You should note that spending right amount of money for launching your eCommerce site doesn’t mean it is waste of money. Launching an eCommerce website may require some of your investment for example if you go with paid version of Magento. Also you have to invest in some domain names to increase your visibility and traffic. Finally you need to hire a reputed ECommerce development company to build a robust, reliable and user friendly eCommerce store for you. Once your eStore is ready, just add all of your products and their descriptions on the eStore.

Create a Solid Marketing Plan and Implement It

Even if you build the eCommerce store with best design still you have to do proper marketing of it if you want attract customers towards it. You have to market your store to the right customers who are ready to buy products from it. You can also increase the visibility and awareness about your store through social networks, blogs, email marketing campaigns, advertising etc. Hence creating and implementing a solid marketing plan will help your eStore to become famous and successful in the market.

Search Engine Optimization (SEO) of your ECommerce Site

SEO is important for any eCommerce store as it helps it in getting higher ranking in search results. You can do it yourself or better hire some SEO experts who can accomplish the job for you. You can also go for paid search placement to give more boost to your eStore visibility and traffic.

Set Up shipping Options

Online Stores depend heavily on shipping and it is also important that your eCommerce store provides various options and freedom in choosing how their purchases are delivered. Hence you can partner with major delivery companies for national and international shipping and also with local delivery companies depending upon your location. If you can afford it atleast initially then providing free shipping is one of the best idea as it will encourage your customers to buy more from your eCommerce store and make it successful in long run.

Conclusion

We have just discussed the essential things you should do when you are starting your eCommerce store. If the foundation is solid then it can set your eCommerce store for future success. Appropriate marketing is also important to get more customers. You can also go for paid ads other then the SEO marketing to create great first impression for your store and start the sale process. If you have invested the required and adequate time and money while making and executing the right kind of strategy for your eCommerce store then your new eCommerce store will have very high chances of getting success in the marketplace.

Why hire Magento developer for your ecommerce business?

Magento development is booming high in the digital industry. All thanks to the rising interest of the people around the world to get their very own branded websites. People are getting more aware of the branding and identity part of the business these days.

Booming demand of Magento development:

It leads to higher demand of the websites among them to reach the target audience to every nook and corner of the world. As the demand for dynamic websites increases, a Magento website caters to the need to a very high extent.

Magento is one of the most sought-after platforms for developing robust websites for ecommerce and business. No doubt about the fact that more number of people are resorting to this platform to get stunning and feature-risch ecommerce website to attract the customers across the world and keep them interested in your business.

Increased ROI of business only with Magento platform:

If your target audience will buy more products from your website, you will see that your ROI will increase, thus there is every reason why should you invest to Hire Magento developer for the best output and productive results in the business.
What is Magento development and how it benefits your business?

Before we hop on to the advantages of choosing Magento over other web development platforms, let’s have a look at what Magento development is? Magento is a free and open-source ecommerce development platform with some amazing features to let the Magento developers create unique and functionality-rich websites for their clients according to their business requirements.

However, the Community version is free of cost, one can buy the Enterprise version for creating a lot of websites for their clients with some exclusive features.

Features of Magento development for creating Magento website:

●Multi- store Management panel:

One doesn’t need to open and login multiple dashboards to check the website status and analytics if the master admin panel details are the same. It gives quite relief to the entrepreneurs as they are saved from the hassle of logging in to the different panels time and again to get the details about their ecommerce website.

●Free and Open-source platform:

Magento is a completely free and open-source platform for ecommerce as the features to sell products are extraordinary. The Community version of Magento is free of cost and the client websites created when they hire Magento developer is according to the requirements of the clients. If the developer is to create too many websites, then he should prefer the Enterprise edition of Magento.

●Responsive and dynamic Themes:

It is also a great benefit of using Magento that responsive and dynamic themes are available to use for Magento website development. Readymade themes are available to use as well as customization of the themes is also possible to a very high level of creativity and innovation only if you hire an expert in the field.

●Magento Extension Development:

To add to the already dynamic and robust set of features that Magento has in-built ones, the developers can add unique functionalities to the websites of the clients so that they feel that their website is the most unique and never the same as their competitors. So, hire a developer or a web development company which is experienced enough to help you throughout the web development process.

●High Level of Scalability:

If you all know about the benefits of WordPress, then Magento is almost the same- but with the power to give extreme functionalities to your online shopping website. High level of scalability means that when your business gains attention from the people and your website experiences more traffic, you should have a ready to go website system to cater to your needs as you want. Magento development is exactly what you want in case you want to expand your business at any time.

●Great for SME as well as large Enterprises:

Magento is not only excellent for creating websites which are meant for small startups or medium entrepreneurs just to expand out their business. It has all the amazing features that a big enterprise would need to run their business to the highest level. There is never a moment that an entrepreneur with a large business has to worry about at all.

●Extraordinary Promotion and Marketing tools:

Let’s straight get to the most admiring feature of Magento development that it comes with a power packed full-fledged set of promotion tools to make use of easily. An entrepreneur can just go on and utilise the promotion tools like giving exclusive coupon codes and discount offers to the the customers as well as giving every user the access to individual sorted out user dashboard to keep track of the history of orders, payments and trackings.

●SEO-friendliness:

If you want the website to be able to reach your customer base from the day one it is launched for them, then you should go on and choose Magento without any second thoughts at all. It has all the SEO Features that a website needs and that too, built-in as well as the extensions that can be used straight away.

Magento web development company or a freelancer:

One can get easily confused between choosing a company or a freelancer if one starts on the digital journey of selling products online or even if its reselling!

We would definitely suggest you hire a professional Magento developer so that you don’t have to regret later on. It’s almost impossible to take care of the website development nuances as well as the business stocks and supply management, shipping etc. You can handle the offline side and let the professionals handle the tech side of your business.

How to choose the best one from the pack of developers?

You should check out the below pointers when you start on the journey of hiring the Magento developers:

●Check the feedback and reviews of the companies as well as the developers when you are almost sure to hire them.

●Recommendations from others is a valuable thing. The previous clients can tell about the company and their attitude as well as workflow.

●Search about a lot of companies and make a list. Comparisons help you draw thin lines on whom to choose and whom to ignore at all!

●Technical support also matters. Just check by their services listy if they are providing support 24*7 online or not.

●THey should have communication channels which are reliable. Most prefer Skype over others. Magento development company should also have it.

●Fee charged by them should be according to the industry standards. High-quality developers with experience charge more but then, the website you get is also of ultimate quality and no crashes, bugs at all!

Conclusion:

In a nutshell, it is all about the experience of the developers, their knowledge and passion to create the best websites of their clients according to their business requirements and let them expand their business website when needed.

What are the various Benefits of PSD to Magento Conversion?

So many companies now look to Convert PSD To Magento as it offers many benefits to them. E-commerce is getting more and more popular and now most of the businesses and retailers want to have an online presence of their businesses and take benefit from the e-commerce boom. But for this they need a unique website which can stand out in the competition. The site should also have good design, attractive look and feel, easy user interface and should have all the required features and functionalities.

For this many developers first create their PSD design files so that the website has awesome look and feel and design. And after that they have to convert the PSD files into Magento to get all the benefits of Magento platform. Magento is a widely used CMS (Content Management System) and offers many opportunities to the users. So many businesses are already enjoying its benefits as about 2,40,000 e-commerce stores have been built using Magento currently. Magento is an open source framework which has numerous useful tools, extensions or plugins and other themes available in the market. Online stores developed on this platform are attractive, SEO friendly and cross browser compatible.

Hence Converting PSD To Magento Template is a good option as it will give you the benefits of both of them. But so many people things that it would be difficult for them to understand any of them as they don’t have much technical knowledge. Hence it is better to hire a professional and experienced company which can guide you and do all of the technical work easily and you will get a final Magento e-store ready to attract lots of customers and business for you.

If you want good design for your website and you have specific requirements then it is better to go for PSD to Magento Conversion. This is the best method to get an attractive and feature rich website and it will also help you to get higher conversion rates.

In this article, I am going to discuss the benefits of PSD To Magento Theme Conversion so that you can follow this process to get success in your e-commerce store:-

Unique Website Design

Although there are so many Magento themes and templates available in the market but as a business owner you know exactly who is your target audience and what kind of design and look and feel your website should have. Hence by converting your PSD design files into Magento, you will have absolutely unique design and theme of your Magento E-commerce site. Hence this way you will get lots of visitors which will be converted into real customers due to the attractiveness and features of your Magento e-commerce store.

SEO Friendly Code, Higher Rankings in Search Engines

If you want higher rankings in search engines then the code of your website should be SEO friendly. Magento code is SEO friendly which is inbuilt into it hence after your PSD to Magento conversion, you will get an e-commerce store which will be automatically SEO friendly. Magento code is also well structured and clean. You can also install some more extensions to enhance the SEO friendliness of your e-store.

User Friendly Interface

E-commerce websites are accessed by so many people many of which are first timers, many don’t have much of the technical knowledge. Hence the e-commerce site should have highly user friendly interface and navigation system. PSD to Magento conversion helps to make functioning web pages from regular pictures. Website created using Magento from PSD files are easy to navigate and has a special advantage that you can easily upload audio, image and video media files easily on Magento store which increases the user friendliness of the site.

Pixel-Perfect Dynamic Interface

Using the conversion of PSD files into Magento, you will get dynamic user interface which will be pixel-perfect hence it will attract more number of customers towards it and also help in increasing the conversion rate. But this process also requires expertise from developers hence only skilled developers are able to provide smart and hand-coded markup. But it has long term benefits.

Conclusion

After PSD to Magento conversion, you will get a W3C verified code. Also your Magento site will be cross browser compatible. You will get an optimized Magento code. The benefits which we have discussed above will make the PSD to Magento conversion process more interesting, attractive and success. This process will help you to get more traffic on your website and make your site SEO friendly.

Some lesser-known facts about the Magento Themes

Introduced in the year 2008, Magento has become a leading eCommerce development platform and is used by some of the highly reputed brands spread across the globe. If you are planning to come up with a Magento powered eCommerce store then you will be pleased to know that there will be Magento template which will help you get through this whole development process. Magento is an open-source CMS software that has worked wonders for eStores.

There’s no doubt on the fact that PSD to Magento Theme Conversion has proven to be a successful combination for building robust sites for your customers. Through this article, you will get acquainted with some of the basic facts about the PSD conversions, that you must know before proceeding with the process.

A brief overview on Magento

In a very less time, Magento has gained an immense amount of popularity in the eCommerce sector. Magento comes pre-equipped with the wide range of features, performance-based plugins and functionalities because which it has been ruling the sector from a very long time. As an interactive platform, Magento can be utilized to build extremely user-friendly & feature-rich eStores which can help you reach out to global markets. It’s compatibility with the Apache, MySQL and PHP make it the universal eStore development platform.

Scalability and flexibility are the another two major features that make Magento stand apart from the other web development tools available in the internet sphere.

Unveiling PSD to Magento template facts

Magento is one of the widely used templates based CMS for building high-end eCommerce sites. Here’s the list of some facts about Magento templates that you must know:

Easy-to-use: Irrespective of your technical know-how, using the Magento template is what comes up as a handy option for developing eStores that stand out from rest of the crowd. Easy interface allows you to quickly change the look & feel of the site.

Quick conversion services: Companies which design Magento portals also offer PSD slicing and conversion services which are essential for creating a fully-functional site. Usually, the PSD files are sent to developers in the JPEG & PDF format. These files are then converted to a Magento compatible template.

Magento’s complexity can be ended: Magento has some complex components because of which it becomes difficult for beginners to operate it. By converting the PSD designs to Magento, the whole editing process will become easy. There are several complex components which are arranged in several layers, but with a little guidance, this all can be changed.

Payment Gateways: An eCommerce store is incomplete without a payment gateway. With the help of these gateways, it will come easy for your customers to make online payments. Make sure to come up with secure gateways which keep the user’s financial information safe. Magento templates come with some definitive features that can be utilized for creating secure and robust payment gateways.

Summary

Magento has a well-defined architecture and will surely turn to be the best fit for interacting with a broad range audience.

Choose Magento to Build Your Online Store’s Reputation

Magento is the most popular e-commerce portal development platform. Because of its out-of-the-box features and superb functionality, Magento has become one of the most preferred choices of the online business owners. Today’s online business environment is highly competitive and every business owner looks out for a quality solution that will give them an edge over their market competitors.

Magento to Build Your Online Stores Reputation

Magento’s efficient online store management system will provide you with a tremendous response from your visitors and will motivate them to buy different products from your portal. It will be good that you look out for someone who offers you with an amazing Magento Development Services that will help you reap maximum benefits from the Magento’s feature-rich platform. It will be good that you hire services of that firm which has required skills and provides you complete support and solution.

The benefit of hiring an experienced firm is that they are fully aware of the ongoing market trends, new updates, designs, plugins, offer a customized solution for PSD To Magento conversion and all this at affordable prices. In a very less time, Magento is a reliable and efficient open source e-commerce website development platform. Beside this, Magento’s active community on the web offers constant support to the Magento programmers. E-commerce portals based on Magento provide visitors with an easy-to-operate interface and a great environment to online business owners.

Another reason behind Magento’s popularity is that it uses new technologies such as PHP as a web server scripting language. Along with that, it also integrates the power of MySQL Database, AJAX, Web Services, JavaScript libraries including jQuery, Prototype JS & Ext JS, Smarty, Zend MVC Framework, XML to deliver an efficient solution that comes with high monetary gains and will also raise the performance ability of your portal.

Hiring professionals will provide optimum utilization of this e-commerce technology. With the help of Magento’s highly advanced features, you will be able to build an attractive online store, display its products and services with proper product information, an easy buying system for the customers, good logistics etc.

Besides all this, there are several other advantages of using Magento such as:

  1. Admin System
  2. Single Page Checkout
  3. Catalog Management
  4. Quick Search
  5. Multi-address shipping
  6. Automatic SEO
  7. Price change
  8. Multiple site administration
  9. Easy data movement

Several online businesses have till now gained immense benefits from this system. With the help of Magento developers, you can get your hands on an effective e-commerce platform that will surely help you boost your product sales. With a Magento based site, you will get full control on your portal, and will be able to change merchandise & business promotion options, improve online store functionality, add beautiful visualisations to the online store etc. All this can be done with the help of Magento’s advanced features.

Without compromising on the quality, the developers will provide you with a reliable, SEO friendly, fully customizable online store which ultimately results in effective and productive e-commerce solution. You can take help of internet in finding the best Magento developer.

Web designing Trends in 2016

In the burgeoning world of technology, almost every business tycoons are trying to promote their companies online. It not only helps the entrepreneurs to sell their products and services online but also assist in building a great reputation which is a significant competitive advantage. Nowadays, with the recent advancement on Internet, Web Design has gone from a simple page presentation to fancy design information on the Internet. It contains intricate details and complicated applications. Consequently, Web Designing has become a need for fast developing technology and trends.

A proper website should contain all the information regarding your product and services. Hence, a simple yet unique design makes it popular among the users. The customers prefer only those sites which are on the top of the search engine pages. So, design your website accordingly, which can retain your users.

There’s no straightforward scientific formula for great website designing. It is undoubtedly considered more of an art than a science. There are recognizable designing patterns which seem to reappear year after year. These might be described as beautiful design techniques which can be referred to as designing trends.

Here are some recent trends in Web Designing

Escalation of UI / UX Patterns with the Content: 2016 will be serving the content first website design. Irrespective of the device being use, the user will eat content first. Therefore, it will become an important factor while designing a website. Forget about the bunch of menus, heavy graphics or font size. Now it is the time to start developing websites with a prime focus on its readability, accessibility and usability.

Long Scroll: Scrolling is the most trending in web designing. Almost every smartphone users are accustomed to long scrolls. There are pros and cons to long or little scrolling.

Long scrolling is easier than clicking, but it spaces out content and makes it harder to scan to find info. Shorter scrolling may be so quick that causes bounce rates to increase. This scrolling technique is best for sites that want to lure users via storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.

Storytelling: Web designing in 2016 will focusing on storytelling to its users. Imagine a site, that beautifully explains the fact of trends of mobile usage. Always remember, the story narrating websites often engage more users and evoke human emotions. It requires creating visual and user interface elements to create something that humans want to interact.

Humungous Typography: Large typography is likely going to be a major key in 2016. It will enhance the visual hierarchy of the page for ensuring to grab users attention first. In 2015, I have seen large headings and typography. As large as a plane can see it on the ground!

Internet of Things (IOT): The IOT is the communication between the physical objects that contain embedded technology. The web developers are becoming network-accessible with the plethora of IT devices. This is expected to be tasked with the new solutions to help users control.

Many companies have already shown their miracles in IOT 2015, and we hope much more to come. Although much of the early hype has been about high-tech wearable and wireless technologies, this year we predict changes in software and the in particular cloud services to make all these sensors connect, upload data, and drive analytic.

Micro-interactions: Even though we’re surrounded by micro interactions every day, we don’t usually notice them until something goes horribly wrong. Whenever we change a setting, sync our data or device, set an alarm or set a status message, we are engaged in a micro interaction.

These are only good for:

- Interacting with a single piece of data
- Controlling an ongoing process
- Adjusting a setting
- Viewing smaller part of content as a status message
- Turning a feature or function on or off
- Connecting devices together
- Accessing a single task

Rich Animations: Animation makes the illusion of motion and changes through a speedy display static images that minimally differ from one another. In a layman’s language, it will make the user experience more interactive and entertaining.

The most trending Animations techniques are:

- Loading Animations where the delight users are entertained during a boring experience. It is useful for flat design, minimalism, portfolios and one-page sites.
- Hover animations give a more intuitive feel when users mouse over content.
- Galleries and slideshows are also an effective way to showcase multiple images without exhausting the users. These are the best example for photography sites, product showcases, and portfolios.
- Background Videos are simple animated background videos that can add visibility to a site, but balanced utilized or it can be distracting the users.

Abandon clicks, as Scrolling is the buzz in Web design

There has been continuous buzz all around about the changing trends in long scrolling. People are using the internet for more than a decade and are followed by textual content. This technique is considered excellent for most of the visitors who are not used to image-rich web screens and feels isolated.

Several website owners find it functional and persuasive while smartphone user says that it is easier to scroll a website rather than to click; as smartphones have limited data networks. Whereas few says, it reduces the search functionality of the web pages. But still the war is going whether the long scrolling is good or bad? Or it is just a matter of personal preferences.

Rebirth of Scrolling

Have you focused on your target audience and their expectation? Ever since with the burgeoning use of smartphones, the thinking of UI designers is also refashioning. A large number of users are using small screens which have given rebirth to longer scrolling. Obviously, there is a group who prefer to have a more text-based website and do not like parallax featured site. But here let’s see the other part of the coin.

There are many web designing companies which focus on scrolling because it is a template which is initially received by them. This calls for an entirely different solution, which is, customized development based on client requirement. But there are many other reasons too.

Most of the places have access to the high-speed internet nowadays. It makes the scroll a quicker way to obtain information rather than clicking and searching for new pages. This technique is also largely fed by social media. Secondly, for longer content like an article or guide people don’t mind scrolling, in fact, it provides them better usability than slicing up the text to several separate screens or pages.

Earlier it was difficult to make scrolling sensual via story telling. It is because a long page full of text isn’t a very attractive UI layout. But once you start illustrating it, you can see it’s power. In fact, many hybrid patterns are emerging in scrolling.

The crux of the story is users really don’t mind scrolling if the design is great and content provided on the page is interesting.

Why longer Scrolling is hot?

Long scrolling offers exciting opportunities to designers. It engages the audience with storytelling, powerful infographics and creates a more powerful and immersive experience. Here are some advantages of it.

- Engage Interaction: With the stimulation of changing elements, it can lead to more user interactions. Long-scrolling is custom-made for smartphone users. It prevents the user from complex navigations and offers more user-friendly experience.

- Faster: Long scrolling is faster that clicking and going on to a new page. It slows down or limit the user experience.

- Ideal for Responsive Web Design: Screen size varies with the smartphones, which further results complicated for designers to design web page according to different screen sizes and capabilities. Thus, long-scrolling simplifies things by creating a more seamless transition from desktop to smartphone.

- Result oriented: Scrolling is an instinctive action. If a user clicks on a new page, it requires thought and motivation. It is often observed that long scroll page motivates people to take quick action.

- Entices the end users: Long scrolling undoubtedly promotes interactivity and extends the time of the users to spend on a website. It is great for infinite scrolling sites. It helps the users to discover content easily.

- Better content exposure: Regardless of the type of content on the website, long scrolling will give you high impressions. Infinite scrolling puts all your content on one endlessly long page. Everything is in one scroll reach.

- Offers more room for creativity: Long scrolling is quite a creative way for displaying information. It holds huge potential for creative eruptions. A very good example of it is given below.

Recent Trends of Scrolling

Here are some everyday tips for implementing long scrolling:

- Feel free to alternate long scroll with a short scroll. It is no harm in using a shorter scroll on the home page while longer scroll on the landing page.
- Consider Sticky navigation.
- Get clear differences between scrolling clicks or taps so that your website gets the desired interaction.
-  Look over Google Analytics or do some research to find out how many people click below the fold.
- Do not overburden with scrolling. Longer scrolling doesn’t mean 300 pages on a web page. Tell your story and then stop.

Is infinite scrolling good or bad?

Of course, there are few cons of long scrolling. It leads to footer problem, wherein if the user wants to search for anything important which is available in the footer, the user feels irritated to scroll the whole web page. The other problems can be disorientation, may lead to navigation issues, or may drive the users to skip few web pages.

But overall, we can say every advance in technology is a good thing. It has proved to be beneficial and engaging for many websites. Ultimately, everything matter is user expectation and your goal. If your goal is not fulfilled with longer scrolling, then it is of no use.

Based on experts practical opinions, long scrolling websites have an adverse effect on e-commerce websites. Therefore, if you choose long scrolling option for your website, make sure to apply best techniques to bring best results. For example, in the end of the content add “Learn more” option. It provides the users a flexibility to eat more content as per their interest. This can also help you to have a regular footer. Ultimately, your aim is to bring your users back to you!