How can Magento 2 boost eCommerce Sales

At the time of investing in an online store, you likely put tremendous efforts to increase your sales. You focus on customer’s requirement and develop what they want. Not only this, but you also send out promotions to encourage sales, invest in email marketing and focus on driving huge sales via social media marketing. It can be possible that your website traffic is high, but plenty of people are abandoning it without making any purchase.

Therefore, it is crucial for you to create a checkout experience for your customers. It will give your users a complete shopping experience. But luckily, Magento development company does not have start from scratch. Magento 2 has taken care of all the requirement designing the new and improved cart system in Magento version 2.0.

So here in this post, we will see why Magento 2 checkout is excellent and how it is important for improving your online sales.

Top Reasons that make Magento 2 a Good Checkout Experience

1. Flexibility and Customization

Magento 2 offers great customization options in the eCommerce website. It offers easy-to-implement Magento extensions that are needed to provide delightful customer experience with the right information at the right time. Magento 2 allows for a faster-to-market time meaning you’ll have your eCommerce products in front of customers quickly.

2. Prioritizing the customer

Magento 2 offers a seamless, customized consumer experience to its users. The newest version provides a responsive interface for personalized and appealing browsing which enhances the checkout process and reduces the distraction and increases conversion.

3. Improved user interface

Magento 2 offers a pleasant surprise to your e-commerce business. The new user interface and administration of Magento 2 panel save time on day-to-day tasks and motivates to learn the software quickly. It also provides easy and faster set up for your new employees which is more convenient than ever before.

4. Everyone benefits from secure payments

Security of payment was a matter of concern in Magento. But it is improved in Magento 2. So it is the perfect time to hire Magento developer for Magento website development.

It is quite obvious that if the business offers more options for payment at checkout to their customer, then your business is more likely to complete the transaction. Moreover, it provides a positive experience to the customers and the more positive experiences they have; more likely is it they’ll visit your site for shopping.

5. Magento 2 requires less upkeep

If you have upgraded to Magento 2, your business will admire a boost in sales and revenue. An easier and less expensive upkeep on your Magento 2 website will give your business time and money it needs to reach new customers and foster repeat business. While easier to maintain, your website will have expansive functionality and personalization, for both your business and your consumer. The newly simplified structure will allow for easy implementation of additions and upgrades as they become available.


Magento 2 has exclusive features that ensure optimal marketing and analytical techniques. It has also provided unique administrative options which have increased the customer’s shopping experience. Thus, we can say Magento 2 has sincerely improved the scalability. It has quite literally been stripped down and rebuilt from scratch to be quicker, easier and safer than the predecessors.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.

Magento – A lucrative E-commerce Platform

Most of the retail businesses are aiming to expand their customer base after realizing the significance of e-commerce site. Special thanks to tons of tools and resources available online, to create the web presence faster. Operating online e-commerce business is a complicated task. It can only be amplified with constant efforts and strategies in developing a strong web presence. This can further help in ensuring competitive advantage.

The latest e-commerce website Magento is considered best platform the need to develop medium and large e-commerce sites. The platform offers everything which is necessary for developing an innovative and feature rich e-commerce websites. Even if, you get stuck in carrying the Magento website development, you can easily hire a reliable Magento developer to get your job done efficiently.

Now you may be wondering why Magento only? Why not we can switch to another platform. Then here are the top reasons to makes Magento a worthy e-commerce platform:

1. Growth of Popularity

Magento is the most popular platform used by users across the world. It occupies 26% of the market share in comparison to other e-commerce platforms. In fact, needless to say, the growth of Magento is still not stagnant. It has now grown up to a highly recognized platform which has increased the chances of attracting users and customers.

Undoubtedly, you also need to efforts in the construction of an exceptional e-store with an extensive set of features to establish yourself as a leading online brand. Magento can give you added benefits in improving your brand visibility. What’s more? Because of the ever-increasing popularity of the Magento platform, you can easily find a reliable Magento development company for your project.

2. Fetches tons of customization options

If you’re looking to start an online shop from scratch or wish to customize your existing Magento store, you may have a plethora of choices to address such specific needs including extensions and modules to build a store based on your preferences. It also gives the privilege to modify the look and feel of your theme using any pre-designed Magento template.

3. Flexible to make changes

Magento offers a user-friendly content management interface to its users. The best advantage out of everything is that users do not require any coding knowledge to perform minor edits on their site. For an instance, the interface allows viewing, create or edit product orders. Besides, the admin it comes integrated with custom coupons, wishlist feature, and other such options.

Thus, adding such add-ons on Magento platform help to make users feel privileged and motivate them to visit your e-store over and over again.

4. Improve Sales

Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools; where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.

5. Optimized for Search Engines

Magento is crammed with SEO features. This helps in optimizing the e-commerce site in a relatively better manner. Magento websites are capable of handling huge page traffic, page indexing, duplicate content, SEO optimized URLs, sitemaps, category planner, URL rewrites, navigation, etc.

Magento also deals with various kinds of stores and is considered excellent for marketing, customizable themes, Google Analytics, and options for tracking. It also allows selling your offers and deals through exclusive newsletters.


These were some significant points regarding Magento stating why you should consider developing an e-commerce site using the Magento platform.

How a Magento Expert can supercharge your eCommerce site

Magento is a popular platform for the various eCommerce business organizations. It is trusted by more than 240,000 traders around the globe and considered as a prospective platform for E-commerce Business.

If you’re seeking to develop Magento site or thinking to redesign your existing e-commerce portal, or would wish to have any other customization in your Magento website? Then you must look to hire a professional Magento Developer. Let’s dive into detail how?  Here in this article, we have simplified the hiring process for Magento developers.

What Type of Magento Developer Should You Hire?

Making such a decision will help you discover the right resource for getting your project completed with efficiency.

Take into account the following key points in mind when searching for your development partner:

1. Web development company vs. Freelancer

This is usually the first question the majority of people have in their mind when looking for a developer. To decide whether you should opt for a freelancer or an employee belonging to a web development company depends on your needs.

Well, in case you have a limited budget and just need to set up a small Magento site to promote your brand, it’s better to recruit services of a freelance developer. But, if you would want to sell your products via your e-shop, it is recommended that you should seek services of a professional working in a reputed company.

Bear in mind; a freelancer often doesn’t have the necessary resources required for the job. Moreover, since only one person is working on your project, it may halt in the absence of your freelancing agent. Possibly, you may choose to recruit several freelancers for your project to avoid such a situation, but be wary of the substantial amount of time you will have to spend in managing all your hired recruits. You may also face confidentiality issues. Thus, it is advised that it is better to go with a Magento development firm.

2. Small vs. Large Magento Development Company

In case you’ve decided to go for a Magento development company for your job, the next question that comes to the mind is whether it is better to choose a large development firm or a small company instead. Most people believe that working with large corporations can help them build a winning solution. But that might not be the case every time.

Simply put, smaller companies can be a lot friendlier to work with compared to a large development agency, if you want to develop a small-to-medium size Magento eCommerce website. That’s because small companies don’t have thousands or more developers and rather have a team of a few developers. And so, to strengthen their market position such companies make sure to handle every project with care. In fact, they’ll focus on all the critical areas (like designing, coding, development, testing, etc.), which are crucial for delivering a results-driven solution.

So, once you’ve come to know what sort of development service provider you want, your next concern most likely will the place from where you can find the developer.

Below are some suggestions worth taking a look at:

1. Your Personal Network

Start looking for your service provider by asking people within your personal network of your friends and colleges about some good Magento developers. But make sure to cross check whether the suggested developer is experienced and skilled enough to handle your specific project needs or not.

2. Freelance Bidding Websites

In case, you’re interested in hiring a freelancer; you can find plenty of them on bidding sites like Guru, Elance, etc. You just need to post a job advertisement with your project details on such websites, and qualified developers will bid for your job. And then, you can hire a Magento developer on the basis of experience, price, and other crucial factors. Most importantly, choose a Magento certified developer from the bidding site.


The official Magento site is the best place to locate a credible Magento developer. Also, you can look for certified Magento professionals from the Magento Certification directory.


Hope that the suggestions covered in this article will assist you in choosing the right Magento service provider for your project.

Is your eCommerce store fully Secured?

eCommerce frauds are incredibly increasing every year, underlying the increasing threat to merchants and customers. It has become one of the biggest challenges of every merchant as well as consumers today. Online credit cards is one of the major sources of frauds today. Stolen credit cards information are available all over the web, and it can become a real big hassle just to check in detail every transaction your website.

In the U.S., the first steps which was taken to fight against this trend was the mandatory i.e. EMV rollout, and the consumers were receiving new “chip” credit cards which needed a pin to complete their purchase. With the implementation of this new “chip-and-pin” cards, there have been a great relieved in the credit card fraud. Europe has been relieved by the reduction of 80% frauds, 49% in Canada, 56% in the UK, and 38% Australia.

The rise of modern Magento e-commerce development has also helped to reduce the deceptions in online shopping. It has several critical extensions which account with your e-Commerce store so that customers can quickly and easily use cards for payment.

How to fight against Fraud?

Look for Good Customers

Merchants and traders are often pissed off between the fraud prevention plannings and the wish to provide a hassle-free buying interface experience for their customers. So maintaining a balance between the two is critical. Also, about 0.9% of the transactions are fraudulent and time-consuming to find. So, instead of picking and finding out from every transaction, one can begin with identifying good customers, mapping their spending patterns, order history and cross-referencing with their information.

Dropping good customers from the fraud search will ensure not to trap in the fraud checks. Thus, offering better customer experience.

Usage of Fraud Protection Tools

Merchants may engage in some manual fraud checks. There are online software tools that help in identifying both healthy transactions and fraudulent transactions in mere seconds. The credit and debit card  fraud detection solutions look for fraud in two main ways:

1. Recognize stolen or suspected Cards

The fraud prevention software can quickly review more than four billion transactions globally and can check whether the card entered is faulty. It intimates in advance whether the transactions as “risky” or not. Thus, restricting it from being completed without further examination.

2. IP Piercing and Fingerprinting of the device

Nowadays, the card can be identified when used either excessively in multiple devices or used in strange places.

With the use of fraud prevention software a person can keep hold of fraudulent transactions that saves not only a lot of time, money and frustration but also builds a seamless experience for good customers.

Tap Tokenization

Tokenization is a new buzz word of the e-commerce industry. Many security problems have the same root cause and attackers get access to raw credit card information from the owners or retailers. Tokenization eliminates a merchant’s need to store customers’ payment information directly. After storing it on a payment, providers secure you never have to transmit sensitive information through your systems.

A token is worthless to a hacker but priceless to the merchants and consumers. It eliminates the need to save credit card information, thus,  reducing the risk for merchants on servers. It has become the popular way for businesses to reinforce the security of credit card and e-commerce transactions and reducing the cost and complexities at the same time, to match with industry standards.

Bottom Line

We have seen multiple frauds in online shopping, and we have to take care to create a tool that brings you the protection and peace in mind. Anything suspicious or sounds fishy should be checked over and over again. It is better to make your customers happy than charging back.

Magento’s Shopper-Popper Patch saves from Big bug

Last year a major bug “ShopLift” was discovered which had panicked the eCommerce community to use Magento. It gave the hackers to control the Magento eCommerce website completely. This has revealed customer information too. Many of the Development Companies across the globe installed the necessary patch for the big bug, but have you ever doubted on the vulnerability of the Magento eCommerce security?

You must be wondering why to go for lengthy procedures to hire a professional Magento developer and then install a security patch on your website. But considering the current online environment, this may be dangerous. Therefore, the best antidote here is to install security patch as soon as possible. The major aim of the eCommerce mall is to earn maximum profit. However, you may lose this opportunity by not going in for a security upgrade.

In previous month Independent security researcher Nethanel Rubin revealed a since-patched vulnerability in eBay’s Magento e-commerce platform. The bug allowed hackers to compromise retailers. However, the vulnerability (CVE-2016-4010) is fixed in version 2.0.6. The popular eCommerce platform, Magento handed the flaw a 9.8 out of 10 severity score. It explained that the platform installation code which is now not accessible after the completion installation process.

The eBay company, however, says that the earlier an unauthenticated user or user with minimal permissions could execute PHP code on the server. It was because of this the installation process leaves the app, and even the administrators may not change the permissions on this directory after installation.

The vulnerability allows an attacker to execute PHP code. Therefore, he recommended using all Magento administrators to update their installations to the 2.0.6 patch. The major accountability lies with the sizeable and powerful API for each Magento module. Moreover, Rubin praised  Magento for its code overhaul which has seen vast re-writing, code improvements, and reinforcing security.

Hence, you need to understand about Magento Ecommerce Security Development, because it is important for you to protect the customer privacy and maintain good reputation at the same time.

Check your Magento security

Magento community has fetched few important tools which check whether all of the patches have been applied correctly or not. They also state whether your Magento store has some other security issues. Mage report, Mage scan are few popular tools which can help you in checking your Magento security.

On the other hand, they can be harmful too. These tools can not be only accessed by the store owners alone. The possible attackers can also easily scan your Magento website using those services for vulnerabilities. This can be unsecured. Therefore, all these security tools are not reliable. Therefore, it is recommended to install all the patches soon.

Other Security Advice

So, these were simple security advice that may drive you safe. You can also make a security audit in every one or two-quarters, especially if you are going to install new extensions, and make additions to the website. You may also go through a password changing method once in every quarter in case you hire a Magento Developer or share the password with anyone.

All You Need To Know About Bitnami Magento

Unlike WordPress, Magento is not a just a content management system and the reason being is that it is designed to develop a website that is full-fledged e-commerce stores.
It assures complete flexibility to online merchants those who wish to change the functionality as well as looks of the eCommerce store. Along with this, the e-commerce platform also offers a robust feature which makes it easy for the developers to build any eCommerce store of all stature.  It comprises of several features such as shopping cart solutions, multi-site support,  catalog management, SEO-friendliness, and so much more.
However, installing a Magento software can be quite a haphazard task and can be a herculean task at times.

To tackle this situation we now have an excellent solution known as Bitnami Magento Stack, which is quite an incredible developer which assists the users so as to simplify the process of Magento software installation  and to handle its runtime dependencies.

In this post, we will discuss Bitnami Magento. Along with this,  I have discussed important considerations that one needs to pay heed to while using Bitnami Magento.

Bitnami Magento – An Overview

Bitnami is a library that includes numerous installers, along with software packages that simplify the process of installing all the required applications on a user specific servers or even cloud. Bitnami Magento is a one-click installer using which one can install Magento as well as its development environment on one’s server locally, as well as virtually or even on the cloud.

Following are the features that Bitnami Magento Stack offers:

1. Easy and fast Installation process
2. Quite a Secure Platform
3. Ease of Relocation

What you need to consider while Installing Bitnami Magento Stack

Now that we have ample lot of reasons behind  making use of Bitnami Magento Stack, we now need to move on to some key considerations we need to have for the app:

1. Prime requisites

In order to install Bitnami Magento Stack you need the following things:

Intel x86 or compatible processor

Minimum of 256 MB RAM

Minimum of 150 MB hard drive space

TCP/IP protocol support

Compatible operating systems like Linux, 32-bit Windows OS, and OS X

Following are the components you need for the installation:

Magento version 2.0.4

Apache server 2.4.18

MySQL database 5.7.11

PHP 7.0.5

phpMyAdmin 4.6.0

2. Bitnami Magento Stack installation

Bitnami Magento Stack can be downloaded from After completing the download, you need files with the following names: on Linux or
bitnami-magento-2.0.4-0-osx-x86-installer.dmg on OS X x86
bitnami-magento-2.0.4-0-windows-installer.exe on Windows or on Linux 64 bit

Now we will go through steps that are needed to follow so as to install Bitnami for your Magento software on a Windows Server:

Step 1 – The first step is to begin downloading all the installers.

Step 2 – After completing the downloading process of the installer, search the folder that comprises of the files.  Open up the folder, double-click the line that says “bitnami-magento-2.0.4-0-windows-installer.exe” which is an executable file that begins the installation process. The next is to get a pop-up box that has a label that says “User Account Control.” After getting that, accept, click Yes to accept it.  Then you will get to see a setup wizard on your screen.

Step 3 – Click on the “Next” button to proceed the installation process.

Step 4 – Click on next if you wish to integrate it with Facebook and proceed further.

Step 5 – Check the ‘Installation Folder’ window, where you need to select the folder to install  Bitnami Magento Stack. And then continue to press the Next button to proceed.

Step 6 – After installing your Magento Stack, you need to create an admin account by filling in the details such as name, email, and several others. Then after click on next.

Step 7 – The next step is to enter the hostname to configure your Magento installation. And again press the “Next” button.

Step 8 – Check the “Do you want to configure mail support” box so as to configuring email support.

Step 9 – Enter the information of ‘email user account’ and go to the Next page.

Step 10 – In this step you have to decide whether to add any extra information or not. And then, press Next.

Step 11 –This will start the setup wizard to install your Bitnami Magento Stack on the Windows OS.

Step 12 – Click on the Finish button as the installation is complete.

Step 13 – After launching the stack, you get to have quick access to your Magento application. Along with this, it also provided access to phpMyAdmin to administer your MySQL database, as well as application folder.

Step 14 – Then click on “Manage Servers” tab. This allows you to change the status of your MySQL Database, also the Apache Web Server quite quickly.

Step 15 – Installation complete.

Wrap it up!

I hope that the above mentioned points might have helped you to understand the reason behind using Bitnami Magento Stack while installing your Magento software. This tutorial was also a quick guide to making you learn the process of installing Magento using Bitnami on Windows operating system.

Are You Planning to Launch Magento 2 Extensions? Consider These Tips

Magento 2.0 is here and brings forth some exciting new features that will apparently help you develop a robust web store compared to one running on Magento 1 version. The biggest benefit of the latest Magento version is that opportunities it provides to developers in customizing their site without having to change its functionality. Furthermore, the admin backend is a lot easier to understand and operate for web owners and so on.

But one problem with Magento 2 is that most of the extensions still don’t support the new version, and vendors will likely take more time in developing them. So, if you are a Magento developer and would like to launch your own Magento 2 extension(s), the official Magento website recommends some tips that will make your extensions development process a hassle-free task:

Tip 1 – Evaluate the Magento Extensions Landscape

If you wish to port extensions to the latest Magento 2.0 version, it is suggested that you must first survey the landscape to determine the available extensions. Basically, you must check out Magento Connect to see what all extensions support Magento 2. Next, evaluate those extensions for any gaps. Obtaining such information will assist you in extending the features of extensions to make them work well on the recent software version.

Tip 2 – Get Familiar With Technical Guidelines

This is the most obvious one. Of course, you must be aware of the rules and regulations that are essential for building a Magento 2.0 extension.

This is because you will be required to ensure that your extensions work in compliance with the set Magento coding standards. To know about Magento’s basic coding standards, you should consider becoming a member of the developer community.

Tip 3 – Be Prepared to Pass the Reviews

As soon as you submit an extension to the Magento marketplace, the developed solution needs to pass through the technical review that involves checking your extension for plagiarism, coding and security standards. Furthermore, the Magento site owners or service providers will have to pass the manual “Business Review” provided in the Magento marketplace. The review, basically, lays emphasis on all of the providers to ensure that the submit needed business information to carry out transactions in a streamlined manner. Also, it checks out whether the graphic information offers enhanced user experience or not.

Tip 4 – Create Something Unique

Well, if you have decided to invest in moving from Magento 1 version to Magento 2.0, then the chances are that you’re doing so to achieve better client-side experience. Plus, you might be seeking ways to improve your web store for future use. Most importantly, you must create a unique and distinguished extension that help you stand out from the competition. It is recommended that you must stick to extensions that can interact with other extensions on both the front-end and back-end.

Tip 5 – Know About Your Target Audience

Lastly, the best tactic to develop an extension (that is well-liked by users) is to build something based on your users’ behavior. In essence, you need to know what exactly your target audience is seeking to achieve from your product. Another thing you must keep in mind is that your target audience comprises of both technical wizards as well as non-tech savvy merchants. While seasoned developers won’t find it difficult in understanding how to work with the improved admin backend, make sure to explain technical jargons for non-technical users. Also, provide a description of your extension and its benefits.


Are you a Magento developer and work on extension development projects? In that case, you must carefully read the above listed tips to make your job much less hassled.

Why and Why Not to Choose Magento For Ecommerce Development?

If you’ve been planning to take your e-commerce business online and create a strong standing in the market, you must first decide which platform should you choose to build a dominant website.

Magento is proclaimed as one of the best e-commerce platforms, for building online stores, among the majority of retailers. However, some retailers also find the platform complicated to use and costly. While Magento might not work for everyone, yet it is trusted by 240,000 retailers for creating an online storefront.

So, you may feel confused and baffled whether to use Magento for your e-commerce website development project or not. Right? Besides, with plenty of other options available for e-commerce development, picking a suitable platform is not that easy.

This article will help clear out your doubts, by making you understand the reason behind Magento popularity as the perfect platform for developing e-commerce sites. And, what makes it a less attractive option to retail businesses.

What Makes Magento Better Than Others?

Below listed are five best Magento features that make it one of the most preferred e-commerce platforms compared to others:

1. Easy to Customize User Interface (UI)

To keep users engaged with your e-store, it becomes needful to modify the layout or design of your store. With Magento, users get access to a flexible and usable interface that provide the necessary tools for managing the store and performing other important tasks with efficiency. The ability that Magento renders to users in making the customizations by maintaining a single back-end helps in enhancing UX (User Experience) and eventually increases conversion rate. Most importantly, the release of Magento 2 UI makes the process of constructing custom UI even more easy.

If you are perplexed about moving your site or store to the new Magento version release, here’s an article that will provide you useful insight on the same:

Switching From Magento 1 to Magento 2: Everything You Need to Know

2. Multi-Store Management

If you plan on expanding the reach of your store to users spread geographically, then you’ll require a site that displays information in different languages. Also, you may want to run multiple stores to meet the needs of diverse industries. Thankfully, Magento helps configure multi-stores with various languages a less hassled task. The best part is that Magento helps in managing multiple front-ends via a single back-end.

3. Catalog Management Simplified

Let’s face it, uploading products manually (one by one) for a large-size e-commerce website can be a time-consuming and tiresome task. Thanks to Magento, you can upload thousands and more products in just a single click. In fact, it allows users to add several attributes, including SKU number, product description, price, and many other options in a quick manner. Essentially, Magento makes catalog management simplified as it supports inventory management, up-sells, cross-sells, batch import and much more.

4. Analytics and Reporting

Magento comes integrated with Google Analytics and thereby helps track users visiting your store. Plus, the e-commerce platform helps generate reports which include sales and tax reports, product reviews, details of little stock, coupon usage, and others – that are essential to measure the performance of your store.

5. Mobile Commerce

The use of handheld (i.e. smartphones and tablets) devices for Internet browsing is increasing at a rapid pace. In fact, such devices have become the primary source of accessing and purchasing things online. Thus, it is imperative that the e-commerce platform you are choosing supports mobile commerce. Magento mobile-friendly configuration makes it an ideal platform for building a storefront optimized for mobile users. It comes with a mobile interface based on HTML5 technology that includes features like user-friendly search, device-specific media capabilities, and so on.

Problems Associated With Magento

Despite of the rich feature set that Magento provides, there are a few factors that you  must take into consideration before choosing this platform:

1. Magento Can Be Expensive

While Magento is open source and free to download, the software requires large servers to run a site, which increases the operational cost. Moreover, the platform often needs vast resources to work, making you spend more money in putting up an online store. Therefore, if you just need to build a small online store, make sure to plan your development budget to run your site on the Magento platform.

2. Professional Assistance For Customization

In case you run an online store or a website built on the Magento platform, then you must have familiarity with operating its back-end interface. Remember, it may happen that your team might fail to make the desired modifications or upgrade because of complex nature of the Magento interface. In that case, you will have to recruit the services of a certified Magento developer to meet your specific needs with efficiency.

3. Regular Maintenance

For smooth functioning of your Magento site, you’ll have to maintain regularly the logs, caches, flat tables, and other components of the website. Even though you can make such task automated using Magento extensions, but you will still need to keep a vigilant watch on each component to ensure that everything is working in the right manner.


Hopefully, the above mentioned points will remove your doubts about selecting the Magento platform for building an e-commerce site or an online store.