Why and Why Not to Choose Magento For Ecommerce Development?

If you’ve been planning to take your e-commerce business online and create a strong standing in the market, you must first decide which platform should you choose to build a dominant website.

Magento is proclaimed as one of the best e-commerce platforms, for building online stores, among the majority of retailers. However, some retailers also find the platform complicated to use and costly. While Magento might not work for everyone, yet it is trusted by 240,000 retailers for creating an online storefront.

So, you may feel confused and baffled whether to use Magento for your e-commerce website development project or not. Right? Besides, with plenty of other options available for e-commerce development, picking a suitable platform is not that easy.

This article will help clear out your doubts, by making you understand the reason behind Magento popularity as the perfect platform for developing e-commerce sites. And, what makes it a less attractive option to retail businesses.

What Makes Magento Better Than Others?

Below listed are five best Magento features that make it one of the most preferred e-commerce platforms compared to others:

1. Easy to Customize User Interface (UI)

To keep users engaged with your e-store, it becomes needful to modify the layout or design of your store. With Magento, users get access to a flexible and usable interface that provide the necessary tools for managing the store and performing other important tasks with efficiency. The ability that Magento renders to users in making the customizations by maintaining a single back-end helps in enhancing UX (User Experience) and eventually increases conversion rate. Most importantly, the release of Magento 2 UI makes the process of constructing custom UI even more easy.

If you are perplexed about moving your site or store to the new Magento version release, here’s an article that will provide you useful insight on the same:

Switching From Magento 1 to Magento 2: Everything You Need to Know

2. Multi-Store Management

If you plan on expanding the reach of your store to users spread geographically, then you’ll require a site that displays information in different languages. Also, you may want to run multiple stores to meet the needs of diverse industries. Thankfully, Magento helps configure multi-stores with various languages a less hassled task. The best part is that Magento helps in managing multiple front-ends via a single back-end.

3. Catalog Management Simplified

Let’s face it, uploading products manually (one by one) for a large-size e-commerce website can be a time-consuming and tiresome task. Thanks to Magento, you can upload thousands and more products in just a single click. In fact, it allows users to add several attributes, including SKU number, product description, price, and many other options in a quick manner. Essentially, Magento makes catalog management simplified as it supports inventory management, up-sells, cross-sells, batch import and much more.

4. Analytics and Reporting

Magento comes integrated with Google Analytics and thereby helps track users visiting your store. Plus, the e-commerce platform helps generate reports which include sales and tax reports, product reviews, details of little stock, coupon usage, and others – that are essential to measure the performance of your store.

5. Mobile Commerce

The use of handheld (i.e. smartphones and tablets) devices for Internet browsing is increasing at a rapid pace. In fact, such devices have become the primary source of accessing and purchasing things online. Thus, it is imperative that the e-commerce platform you are choosing supports mobile commerce. Magento mobile-friendly configuration makes it an ideal platform for building a storefront optimized for mobile users. It comes with a mobile interface based on HTML5 technology that includes features like user-friendly search, device-specific media capabilities, and so on.

Problems Associated With Magento

Despite of the rich feature set that Magento provides, there are a few factors that you  must take into consideration before choosing this platform:

1. Magento Can Be Expensive

While Magento is open source and free to download, the software requires large servers to run a site, which increases the operational cost. Moreover, the platform often needs vast resources to work, making you spend more money in putting up an online store. Therefore, if you just need to build a small online store, make sure to plan your development budget to run your site on the Magento platform.

2. Professional Assistance For Customization

In case you run an online store or a website built on the Magento platform, then you must have familiarity with operating its back-end interface. Remember, it may happen that your team might fail to make the desired modifications or upgrade because of complex nature of the Magento interface. In that case, you will have to recruit the services of a certified Magento developer to meet your specific needs with efficiency.

3. Regular Maintenance

For smooth functioning of your Magento site, you’ll have to maintain regularly the logs, caches, flat tables, and other components of the website. Even though you can make such task automated using Magento extensions, but you will still need to keep a vigilant watch on each component to ensure that everything is working in the right manner.


Hopefully, the above mentioned points will remove your doubts about selecting the Magento platform for building an e-commerce site or an online store.

Getting Familiar With Magento Community Edition 2.0.4 Release

Magento Community Edition 2.0.4 is the latest edition of Magento platform. Working with this latest release encourage users to work with all sorts of enhanced security features. A user is highly recommended to download as well as install 2.0.4 version of community edition to make sure that they are able to receive all the latest security enhancements that was not included in 2.0.3 version.

It is obviously perfect to say that a high-powered content management system (CMS) with an aim to build numerous of e-commerce web applications as well as websites, Magento is one of the highly preferred e-commerce platforms by most of the mid-market merchants due to  its enhanced features such as payment engines and shipping modules, custom product options, and its excellent security support system that it offers to its customers. Keeping in view all these above benefits of Magento e-commerce platform, it is highly recommended for organizations to hire a Magento developer who is sound enough to offer as well as to develop a highly enhanced e-commerce security website to offer its customers with optimized e-commerce solutions. As, it will further focus towards offering its clients as well as customers with full satisfactory e-commerce features  by taking care of Magento website customization as well as management process. Hiring any proficient as well as proficiently sound Magento developer has never been that easy process to deal with.

Fixing of various issues:

Working with up-gradation and installation section

1. Magento platform is no more confined with the creation process of storing data in an inconsistent way at the time of installation process.
2. The setup:config:set script not at all supports the process of deleting values in the env.php file at the time of up-gradation process.

 Import section:

1. Magento platform now successfully supports the process of importing all the existing products as well as all the products that are confined with the use of custom URLs.

 Magento APIs:

1. The shipping address is now shown in the Order APIs that helps in solving the issues to integrate APIs with third-party systems.
2. When API to add attribute options is used, the SOAP API efficiently works with the process of returning attribute types TEXT SWATCH and VISUAL  SWATCH.


1. URL type arguments in nested arrays can easily be used in Magento’s up-to-the-minute version. Earlier, it was witnessed that passing any route parameter was only allowed if the url argument was declared at the top level.

Miscellaneous section:

1. At the time of working with messages, HTML tags  are no longer supported.
2. Working with the functionalities of loading catalog products with multiple color swatches with respect to product performance has highly been improved in Magento’s latest Community Edition.
3. Saving as well as displaying various new customer attributes are now well supported in Magento’s Community Edition.

  Security enhancement section:

This release comprises of several profound enhancements in order to improve the security features of your Magento 2.0 installation. This release is free from any malicious attacks till date, but surely users will experience certain vulnerabilities that can potentially be exploited to access customer’s data or can take over administrator sessions. So, in this case, it is highly recommend for users to upgrade their existing Magento 2.0 installation to its latest version as soon as possible.

The below given list encourage users to get an overview of various latest security issues that are fixed in this release:

1. Consistent cross-site scripting issue via any specific user account has been resolved fully.
2. Magento now works effectively with the process of setting limits on infinite number of password attempts by the user. In the previous version, it was analysed that Admin and Customer Token API accessing process  did not limit the number of attempts,  whenever any user is tries to enter a correct password infinite number of times, by heedlessly allowing brute force attempts to guess their password.
3.  High permission level has been set with respect to APIs that previously granted its way to anonymous users. In-built product attribute does not permit any kind of bootlegged access to Catalog panel, Stores as well as CMS APIs. However, working with the interference of any anonymous access can be proceeded with help of adjustments of settings
4. An arbitrary execution of PHP code in Magento is now completely intercepted with the help of language package CSV file.
5. All the created encryption keys  that can easily be accessed in the System > Manage Encryption Key panel have now been reinforced properly.

6. Occurrence of reflected XSS with the help of Authorizenet module’s redirect data.  is not at all supported in the latest version of Magento.s
7. More updates related to Magento’s latest version security can be found in the Magento
8. Security Center

It is highly recommend for users to review each and every Magento’s Security Best Practices in order to confirm about the fact that all the precautions are taken that is capable of protecting the system from any  illegal activities.

Switching From Magento 1 to Magento 2: Everything You Need to Know

Since the announcement of Magento 2 back in 2010, everyone’s been waiting anxiously for its launch. And as soon as the latest Magento version was released, a common question that most users ask is, “Whether they should move from Magento version 1.x to Magento 2?”

What all factors you need to consider to make the right decision regarding when you should plan a move to the new Magento version release? This article will cover key aspects that will help you get answers to such question.

But Before That

Let’s first talk a little about Magento 2 release. After waiting for three years, Magento 2 was finally launched in November 2015. The new version release is more than just an upgrade to the older Magento 1.x version. It is more of a product rebuild from the ground up. Although, Magento 2 is based on the core concepts and functionality found in Magento 1, but the code has been written again from scratch for the newly launched version. Also, the backend architecture has been re-modeled.

For example, here’s an image that presents the new directory structure of Magento 2 in comparison with Magento 1.9 CE:

Of course, any tech-savvy merchant won’t possibly understand much about the directory or file structure. So, if you’re one of those merchants and thinking what Magento 2 has to offer? Moreover, given the fact that over 240,000 shops run on Magento 1.x, you might wonder how all these sites can approach the change.

What Are the Common Concerns of Magento Users?

Almost every Magento user seem to have three common concerns when they plan a switch to Magento 2, as follows:

  • When should you make a move to Magento 2?
  • How smooth or painful the migration process will turn out to be?
  • Is it worth moving from Magento 1.x to the latest Magento 2 version?

Let us now seek answers to the above three commonly asked questions by Magento users:

When Should I Migrate to Magento 2?

Whether you should migrate to Magento 2 or not depends on your current website. Of course, you wouldn’t wish to upgrade your site version if it is performing well (i.e. run smoothly, receiving orders constantly, and so on).

Moreover, if the version of your site isn’t outdated (ideally any version higher than or equal to 1.8 CE and 1.13 EE are not entirely obsolete). So, if you choose to work with not much-outdated version, then you should not rush to migrating to Magento 2. However, considering the suite of new and advanced features that the recent version offers, it makes sense to begin exploring Magento 2.

Also, if you’re facing performance issues or are still running an older Magento version, it would be better to plan your move to the new version release.

Understanding Whether the Transition Will Be Smooth or Painful?

Needless to say, your transition journey isn’t going to be a smooth one – yes, you can expect a little smooth migration though thanks to the availability of the migration tool. The tool helps in moving the data (like your products, store setup, orders, etc.) between the platforms.

Unfortunately, you won’t be able to move the customizations made to your theme and code (including the 3rd party extensions) to Magento 2 powered site or store. That means you’ll have to re-work on those customizations when moving to Magento 2, which ultimately will require additional investments. After all, several factors need to consider when performing a visual and functional revamp. But this also proves beneficial in the following ways:

  • Giving an overhaul to your store will compel you to re-think about what all changes can  be brought in for your business.
  • You might be able to find and eliminate legacy code.
  • Helps improve the overall usability of the site.


When migrating to the latest software version, if you wish to revamp your existing site’s design you can choose to create a PSD and then convert it to Magento 2 theme. Here’s our article that will help you understand the benefits that such conversion offers: What Benefits You Can Avail By Choosing PSD to Magento Conversion?

Transitioning to Magento 2 – Is It Worth It?

You might have hundreds of times how “change is inevitable.” In fact, change is for good, as it helps you explore better opportunities to serve your customers needs. The same can be said in the case of Magento platform. A new version update is created in order to introduce new features and advanced functionality. Besides, new version release also provides support for older versions – this is why there is no need to make a move to Magento 2 quickly if you aren’t experiencing any issues and doing well.

However, as people tend to make most of the investments in exploring new concepts not just for e-commerce but for any type of business, the chances are that your competitors might also make a transition to the new software version release. So, if you don’t want to be left behind in the race of making it big in the e-commerce industry, you should consider moving to Magento 2.

But if you don’t have any migration plans as of yet, and would still want to continue running your store on Magento 1.x make sure to take into account these considerations:

  • Think of new ideas that can help bring improvements in your existing store.
  • Prepare a list of the unused (and unwanted) extensions and get rid of them.
  • Discuss your conversion plan with an expert Magento developer to make the process of migration a smooth one.

Wrapping Up

Magento 2 brings forth several new changes for merchants that can apparently help you stand ahead of the game. But make sure to consider all the key aspects covered in this article first before coming to any conclusion.

Abandon clicks, as Scrolling is the buzz in Web design

There has been continuous buzz all around about the changing trends in long scrolling. People are using the internet for more than a decade and are followed by textual content. This technique is considered excellent for most of the visitors who are not used to image-rich web screens and feels isolated.

Several website owners find it functional and persuasive while smartphone user says that it is easier to scroll a website rather than to click; as smartphones have limited data networks. Whereas few says, it reduces the search functionality of the web pages. But still the war is going whether the long scrolling is good or bad? Or it is just a matter of personal preferences.

Rebirth of Scrolling

Have you focused on your target audience and their expectation? Ever since with the burgeoning use of smartphones, the thinking of UI designers is also refashioning. A large number of users are using small screens which have given rebirth to longer scrolling. Obviously, there is a group who prefer to have a more text-based website and do not like parallax featured site. But here let’s see the other part of the coin.

There are many web designing companies which focus on scrolling because it is a template which is initially received by them. This calls for an entirely different solution, which is, customized development based on client requirement. But there are many other reasons too.

Most of the places have access to the high-speed internet nowadays. It makes the scroll a quicker way to obtain information rather than clicking and searching for new pages. This technique is also largely fed by social media. Secondly, for longer content like an article or guide people don’t mind scrolling, in fact, it provides them better usability than slicing up the text to several separate screens or pages.

Earlier it was difficult to make scrolling sensual via story telling. It is because a long page full of text isn’t a very attractive UI layout. But once you start illustrating it, you can see it’s power. In fact, many hybrid patterns are emerging in scrolling.

The crux of the story is users really don’t mind scrolling if the design is great and content provided on the page is interesting.

Why longer Scrolling is hot?

Long scrolling offers exciting opportunities to designers. It engages the audience with storytelling, powerful infographics and creates a more powerful and immersive experience. Here are some advantages of it.

- Engage Interaction: With the stimulation of changing elements, it can lead to more user interactions. Long-scrolling is custom-made for smartphone users. It prevents the user from complex navigations and offers more user-friendly experience.

- Faster: Long scrolling is faster that clicking and going on to a new page. It slows down or limit the user experience.

- Ideal for Responsive Web Design: Screen size varies with the smartphones, which further results complicated for designers to design web page according to different screen sizes and capabilities. Thus, long-scrolling simplifies things by creating a more seamless transition from desktop to smartphone.

- Result oriented: Scrolling is an instinctive action. If a user clicks on a new page, it requires thought and motivation. It is often observed that long scroll page motivates people to take quick action.

- Entices the end users: Long scrolling undoubtedly promotes interactivity and extends the time of the users to spend on a website. It is great for infinite scrolling sites. It helps the users to discover content easily.

- Better content exposure: Regardless of the type of content on the website, long scrolling will give you high impressions. Infinite scrolling puts all your content on one endlessly long page. Everything is in one scroll reach.

- Offers more room for creativity: Long scrolling is quite a creative way for displaying information. It holds huge potential for creative eruptions. A very good example of it is given below.

Recent Trends of Scrolling

Here are some everyday tips for implementing long scrolling:

- Feel free to alternate long scroll with a short scroll. It is no harm in using a shorter scroll on the home page while longer scroll on the landing page.
- Consider Sticky navigation.
- Get clear differences between scrolling clicks or taps so that your website gets the desired interaction.
-  Look over Google Analytics or do some research to find out how many people click below the fold.
- Do not overburden with scrolling. Longer scrolling doesn’t mean 300 pages on a web page. Tell your story and then stop.

Is infinite scrolling good or bad?

Of course, there are few cons of long scrolling. It leads to footer problem, wherein if the user wants to search for anything important which is available in the footer, the user feels irritated to scroll the whole web page. The other problems can be disorientation, may lead to navigation issues, or may drive the users to skip few web pages.

But overall, we can say every advance in technology is a good thing. It has proved to be beneficial and engaging for many websites. Ultimately, everything matter is user expectation and your goal. If your goal is not fulfilled with longer scrolling, then it is of no use.

Based on experts practical opinions, long scrolling websites have an adverse effect on e-commerce websites. Therefore, if you choose long scrolling option for your website, make sure to apply best techniques to bring best results. For example, in the end of the content add “Learn more” option. It provides the users a flexibility to eat more content as per their interest. This can also help you to have a regular footer. Ultimately, your aim is to bring your users back to you!

Magentax- Delivering exceptional PSD to Magento Conversions since 10+ years

Appearance plays a major role in determining the success or failure of an e-commerce store. Nowadays, e-stores are being operated on a variety of online platforms that render excellent experience to the end users. Magento has become a leading e-commerce development platform that has been effectively utilized for bringing in the best shopping experience to your customers. If your e-store is still running with photoshops designs then its time to upgrade it to the power-packed Magento e-store. Magentax serves as an excellent choice of online merchants who’re looking ahead to hire professional PSD to Magento Conversion Service.

Pros of converting your Photoshop design based website into one that comprises of a Magento theme

  • SEO Friendly Semantic Markup Code -In today’s cut-throat competition, every entrepreneur is looking ahead to invest his/her time and money into something that can fetch him/her better business profits. While converting Photoshop designs into Magento theme, the web developers offer complete assurance of getting the resultant website ranked on top page of all major search engines. Seo semantic coding performed during the PSD to Magento theme conversion process makes room for 100% search engine friendliness of the web portal.


  • Pixel perfect website designs -The experienced team of web developers is thoroughly competent in offering pixel perfect conversions services. While converting PSD designs into Magento theme, it is being ensured that the final site is equipped with pixel-perfect designs.


  • Guaranteed cross-browser compatibility -Cross-browser compatibility has become a key concern of every website owner. With a PSD to Magento theme conversion, you can ascertain 100% cross-browser compatibility of your website. In other words, after getting upgraded to a Magento powered portal, you can expect your site to load perfectly on a variety of web browsers including Yahoo, MSN, Google etc.


What makes Magentax a one-stop solution for PSD to Magento Conversions?

  • ISO 9001:2008 Certified company
  • Accreditation from NASSCOM & STPI
  • 350+ professional Magento developers on-board
  • Rated 5.0 out of 5.0 for offering Magento services to over 4500 clients on over 50,000 projects


As a renowned Magento Software Company since 10+ years, Magentax has the potential of delivering top-notchmarkup conversion services to meet varied client requirements. Leveraging the complete potential of this wonderful e-commerce software, Magentax is all geared up for handling both ‘BIG’ and ‘HARD’ projects. Meeting and managing diverse Magento development demands of customers has been the sole aim of Magentax. The company has employed a team of skilled Magento developers which is ready to go beyond boundaries when it comes to converting PSD designs and other file formats into fully-functional Magento themes.

Magentax has been the power booster for innumerous e-commerce websites

In addition to delivering high-end PSD to Magento theme conversion service, Magentax has been busy in catering other services such as :-

Custom Magento development

Magento theme customization

Magento Extension Development

and the flexibility to hire trained Magento developers on a full-time, part-time and hourly basis. If you’re about to dive into something related to Magento, Magentax is the company that’ll give you the best services within a timely fashion.

Tips To Improve The Branding and Conversion Of Your Magento Store

With the flourishing e-commerce businesses, every online merchant is looking for an efficient way that can help them raise their sales and profits. In ecommerce, implementing knowledge, experience and analytic skills via appropriate tools in precised direction can guarantee a desired result.

If you need an e-commerce platform for running an online store, indubitably Magento is an absolute choice. This open source content management system allows users to conveniently handle their store and update it in a preferable way. By converting a design to Magento, one can bring their dream site into reality. For small to medium scale stores Magento Community edition is perfect and Magento Enterprise Edition works great for large scale online businesses.

Online merchants can launch effective and successful e-stores by using Magento, but they need to follow some effective tips to ensure a resourceful and optimized store. Here are some important tips that can help you achieve higher conversions and better online store.

SEO plays a great role: Optimization is vitally important, it helps convert maximum visitors who land on your site into real customers; however for this, first you need to attract as many visitors to your store as possible. This can be done with search engine optimization, since nowadays people rely on search engines for searching a desired product or service over the Internet; search engines also help in marketing.

 Now, the question is how to optimize search engines? For this you will need to perform certain list of functions like Optimization for specific search phrases on the template, Paging optimization, Google Rich Snippets and Opengraph support and a lot more. And all these internal Magento website settings will definitely demand an expert professional support.

 SEO extensions: However, you can add appropriate SEO extensions to improve search engine optimization. There is a plethora of Magento extensions in the market, you can easily select any effective extension like SEO Suite Pro and SEO Layered Navigation Pro.

Incredible content: What after driving traffic to your website? To convert the viewers into customers your store content should boast quality and updated content. Out of the box content in the form of guest posts, blogs, videos, press releases, articles, etc., can help you drive visitors into services and products. Not only customers, but search engines like Google also love websites that look updated, trendy and innovative. Hence, it will also help search engine bots to index your store with good ranking.

Prefer Single page checkout: Lengthy checkout process often forces customers to leave the site, without making any purchase; thus, it is imperative to offer them with simple checkout. Magento checkout completes in six steps, which could be a bit tedious for customers. You can use extensions to make it much simple and convenient. Extension like OneStepCheckout is perfect for any store; simple checkout process ensures more likelihood that customers will complete their purchase.

Marketing: Even if your site features quality products and services, and remarkable content, it requires marketing as well. There are truckloads of options that can help you promote your store at an affordable price. You can take advantage of social media to advertise your products, attract more customers and connect with clients. There is no dearth of popular social networking sites – Facebook, Twitter, Google+, LinkedIn, Youtube, Pinterest and many more; you can opt any and conveniently promote your products to drive higher conversions.

Wrapping Up:

Ensuring online success to Magento e-commerce is not an easy task, but it’s not impossible either. You can stay ahead of your competitors with correct approach and appropriate extensions. The above mentioned few tips can help generate higher business ROI and site conversions.

What Benefits You Can Avail By Choosing PSD to Magento Conversion?

For any online retailer e-commerce site is a vital tool that help them reach out to a wider customer base. However, with zillions of e-shops available online the e-commerce space is getting more and more competitive. Most of the online retailers prefer Magento for e-commerce development because of its rich features and powerful built-in e-commerce functionalities. Although, you can set up your online site in just a few minutes, but assuring it’s long-term success is a never-ending race that requires keeping your online website up-to-date in line with latest e-commerce market trends – in terms of design and functionality.

In order to make improvements in the existing e-shop or to make the online site tailored to fit online business needs, many online retailers opts for PSD to Magento conversion. Let’s have an overview of some of the major benefits associated with converting PSD to Magento format.

Theme Creation/Customization: For any online store the first thing that gets it noticed is it’s design. It’s obvious, you won’t like to stay in a e-store that has poor design and it won’t take more than few seconds and you will hit the back button to exit from the store. So, whether you are looking forward to give a face-lift to your existing online store, or want to create a one-of-a-kind designed e-store, you will have to convert PSD to Magento Theme. In fact, this is the most important benefit that helps online retailers in making up for declining traffic to their site.

Third-Party Integration Becomes Easier: There’s no denying that Magento CMS comes loaded with built in plugins that offers amazing functionalities. What if you need to embed more copacetic plugins to your site? Well, you can integrate third-party plugins in your Magento store. But you may encounter situations when those plugins won’t fit in your e-store. Taking up PSD to Magento transformation can help you hook in necessary 3rd party plugins to your online store. However, this may require hiring a trained Magento developer having apt experience and expertise in integrating any software or extension, so as to create a feature-rich Magento store.

Faster Page Load Speed: This is another crucial aspect that guarantees the success of your Magento store. Most often when developing e-store we add several design elements and functions in it that slows down the loading time of the page. Slow page speed can make the visitors abandon the e-shop within minutes after visiting it. It has been observed that even if the landing page loads properly, in many cases the shopping cart page tends to take a plenty of time. Slicing PSD to different design layers gives you the flexibility to add/remove elements as per your requirements. So, PSD to Magento transformation helps in curtailing your shopping cart abandonment rate and boost page load speed of your e-shop.

Enhanced Usability: A user-friendly e-store can attract traffic to the site from around the world. So, if you are already running a store integrated with Magento CMS, it’s imperative that users get access to a certain section of the CMS that is easy to operate. With PSD to Magento conversion process you can ensure to tweak your CMS so as to make it user-friendly for the users.

To conclude, converting PSD files to Magento format can help you develop an up-to-date e-store that works in-tune with e-commerce trends. Whether you convert to build a Magento store from ground up or want to customize your current e-store, turning your PSD files to Magento will not only help you come up with a fresh looking online site but will enable you to make your e-store run on the latest Magento version (if needed).

Create A Lucrative Magento Store With Magentax

An online store not only facilitates consumers to get access to a desired product on the go or with the comfort of home, but it also allows traders to deal with utmost convenience and easily flourish their business over the Internet.

With the rapidly expanding online market, a business needs to consistently achieve breakthroughs for attaining success. Today, there are numerous services that can help you smoothly run your business over the Internet and generate greater conversions and enhance business values.

These services are basically sectioned under four main categories. Let’s have a look at each one them.

1. PSD to Magento Theme Conversion:

While creating a Magento store, the initial step includes a design documentation. This is basically a Photoshop Document that features the complete design mock up for which an appropriate code is deployed. Here, you may ask the hired company to convert your PSD to Magento or create a PSD and then convert.

You can convert your dream design into reality by hiring PSD to Magento Theme Conversion services. This service is great for ones, who want to start from the scratch; they can list the desired template specifications and get a template that best suits their taste. Hiring this service can help you stay ahead of your competitors with updated, responsive and customizable themes. It can lend astonishing visual appeal to an e-store without compromising on its functionalities.

2. Custom Magento Development

Ensure your site’s performance and branding over the Internet with custom Magento theme development. This service will provide you a better and enhanced development with encompassing most appropriable tweaks that can help your site reach greater boundaries and generate beneficial results. It will allow you to stride towards the business advancement and growth over the web.

3. Magento Theme Customization

Theme plays a great role for any website. Fuel up your existing theme by getting it customized by some expert professionals. Yes, you can update your existing theme by hiring Magento theme customization services. It will help you ripe theme of your Magento store to establish new grounds for your online business. One can use template customization to strengthen their goals and necessities.

4. Magento Extension Development

Give a new, unique and innovative value to your Magento store by creating an advanced, functional and creative Magento extension. Introducing such extension to an e-store can help achieve great online success. Whether it’s for optimizing the store for better loading speed and search engine rankings or to ensure security against the fraudsters, hiring Magento extensions development services can help accomplish complex tasks with a breeze.

Indubitably, the above mentioned services can help your Magento store to do wonders and engage consumers with a better and modernized channel, but you will require a reputed and reliable partner, that can help establish great online success to your Magento store. And, Magentax stands ahead of its competitive web development companies with its advanced approach. It has more than 10 years of service experience and has over 4500 satisfied customers around the globe.

Custom Magento Theme Development- A viable means of gathering new clients

In every business, whether small or big, the customer is always the topmost priority. Unless and until you’re able to impress the customer, you can’t expect your business to thrive. If you’re operating a WordPress powered website, an investment in custom Magento theme development will serve as an effective way to gather the attention of customers who’re genuinely interested in purchasing your products and services. In this blog, you’ll get to know about the impressive advantages of customizing your Magento-based website’s theme for an overhauled conversion rate.

Customized Magento themes accentuate your business

Today, a large majority of online entrepreneurs choose to customize their Magento site’s theme for keeping the visitors engaged to the products and services delivered by the company. With a theme that’s in accordance to the site’s goal, you can actually allow your business to grow by great bounds and leaps. Bespoke Magento themes have the potential of turning casual browsers into real buyers. With a complete control over your web portal, you can modify the look and feel of your site as per your specific preferences.

Custom Magento themes aid in attaining a unique niche in the marketplace

One of the greatest advantages of custom Magento templates is that your website will be completely unique in the marketplace with none of your competitors having the same Magento theme/template. Being different from the crowd will allow you to create an individual reputation in the online business world.

Adding custom functionality is possible with custom Magento themes

Yet another crucial advantage of choosing custom Magento themes is that you can easily add any type of custom functionality as and when required. With a custom Magento theme, you can simply add new elements which will play a vital role in enhancing the overall performance of your website/e-store. Taking help from trained Magento developers will allow you to succeed in your business vertical. These Magento web development professionals will analyze the requirements of your business and serve you with a theme that scores high on visual appearance as well as functionality. By planning to hire an experienced Magento theme developer, you can receive ideal theme development solutions that will perfectly fit your business requirement in the best manner. This is something you can’t expect in case of free or premium Magento themes/templates.

Bug-fix support comes by default with custom Magento Theme Development

Currently, all the leading Magento Website Development Companies are offering free bug-fix support with their custom Magento theme development services. The duration for this support ranges from 30-90 days post project delivery. By choosing a custom Magento theme developer, you can rest assured that professional help will reach you once the Magento upgrades are introduced for fixing any potential problems associated with the respective Magento theme. If any changes need to be done for your Magento portal’s theme, these experts are there to help you out. They’ll be guiding you regarding the best method to be used for moderating the look and functionality of your existing Magento theme.

Considering all the aforementioned pros of choosing custom Magento themes, it’s easy to say that Magento website owners can definitely bring in the best for their business via custom-made Magento themes/templates.

How to Save Yourself From the Rise in Cart Abandonment Rate?

We are living in the not-so-patient era, wherein online surfers especially those seeking to purchase something want instant access to everything. So, if you are running a Magento e-commerce store, it’s important that your site is easy to get around. But it’s also very important to keep your visitors delighted with the checkout process. Sadly, though most e-store owners scroll the web to find out ways to boost the conversion rate of their Magento store, but often neglect the checkout process.

Usually most (if not all) of the e-store owners believe that once their site visitor click the “add to cart” button the checkout process will get completed. But that’s a wrong belief! If your visitors find the checkout process to be too complicated or get tired due to slow loading of the checkout page, they’ll certainly abandon your site. Cart abandonment by online buyers is rising, and has become a huge challenge for online businesses to survive in today’s competitive e-commerce market. According to SaleCycle, the shopping cart abandonment rate has reached upto 68%.

Here are a few tips that will help in making your checkout process to increase the conversion rate, and eventually lead to better sales.

Do NOT Ask For Registration – in the very beginning.

Many (though not all) Magento sites asks visitors to register prior to moving to the checkout page. Make sure not to commit such mistake. In fact, you should rather add a “continue as guest” button that will take your customer directly to checkout. The account can be created by the customer while performing the checkout process. Also, don’t forget to add a “next” button subsequent to “continue as guest” button for existing customers, providing them a fast and more efficient checkout.

Opt For One Page Checkout.

A lot of Magento ecommerce stores, if not all, generally have too many steps in their checkout process that need to be filled, in order to finish the order. Probably, while the first page asks for contact information, the subsequent one requires filling in shipping details and so on. This is indeed a major factor that increases the cart abandonment rate. A better alternative is to take up Magento Extension Development Service that helps in generating one page check out design. One page checkout is becoming the “Next-In Trend” among businesses running e-stores that segregates all the checkout information in a single page design.

Look for a Magento Expert.

In order to get the very best extension development services for your Magento store, it’s imperative to hire a Magento expert having hands-on experience and knowledge about creating single page checkout or rather can help integrate some existing checkout page extension.


 Are you tired due to the rise of shopping cart abandonment of your Magento store or site? Well, then it’s important to follow ways that can help to tackle issues related to cart abandonment; or otherwise it can affect our overall conversion rate and most importantly the sales. Aforementioned are top 3 tips that will help you overcome the shopping cart issues.