Magento ecommerce development is absolutely the most thriving and hustling career of the most of the developers across the world and Magento theme development is one of them. Most of the people in the web world know well the importance of giving attention to the SEO of the websites.
An SEO of a website can make or break the future of the website. One definitely doesn’t want ever that his website should remain in the corner- unexplored and unseen or unknown.
Positioning in Google SERPs:
It becomes all the more important for the ecommerce websites to optimize their websites because it’s all about getting the ROI on the money spent on investing in business. It is considered good when your product pages of the website can be indexed on Google. The rank of the page on Google should be at least in the first 3 so that you get maximum profits on your business.
Vitality of applying SEO strategies and tricks:
Now, we will talk about the fact that why is analyzing the data of the website along with researching the keywords of the competitors ecommerce websites. It is also important to implement the right tactics, tips and strategies related to the SEO of the website.If one is careless in applying these strategies to their website, it is almost impossible to gain the profit goals of any business.
Let’s have a look at the most important SEO strategies of Magento ecommerce development so that you can scan your website with carefulness and boost the organic traffic of your website. This can be done by the professionals also. The same ones which are expert in Magento theme development.
1.SEO auditing of the website for better analysis.
2.Research on the most trending keywords.
3.Research on the keywords of the competitors:
The above three factors are the key factors to the SEO of any website that is an online shopping website. Along with the design and layout of the website, it is the SEO of the website that decides the exposure of that design of the website to the people around the world.
SEO Strategies to Improve Your Product Pages Exposure:
1.100% unique product descriptions:
Some website owners think that just posting the pictures of the products will do the trick and allure the visitors of the website but the reality is that after the visitors see the product, the next thing they want to check out is the genuinity of the product that he comes to know when he reads the product description. Use some awesome vocabulary and things that are true to the reality. It should be an effective sales copy that can bring ROI to the business. Grammatically correct and size, fabric, color etc. should be very much true to life so that a trust relationship can be built.
2.Types of keywords:
Of course, the product descriptions can’t be written without the keywords and a unique title to let the website visitor know that what the product actually is! It is often noticed in Magento ecommerce development as well as in any type of online shopping website that people often search for the products they need by putting in 3-4 word phrases to get the exact matches. So, using a long-tail keyword will be ideal here.
3.Latest client feedbacks:
Are you missing out on the organic traffic of the website just because you haven’t put the customer reviews on your website? Then, it’s time to take the lead and let your dear customers put the genuine reviews when they log in into their account! Why is this important? It will lead to new and fresh content on your website everyday. In addition to this, a genuine factor will develop when the visitors see the testimonials. The best part is that Google loves it!
It is a well-known fact that until and unless your website doesn’t have great navigation features, the visitors will not like to spend much time on your website. It should be a breeze to navigate on your website. The user-experience should be awesome as the site structure should be well-categorised. Only the design of the website made by Magento theme customization is not everything!
5. Integration of Social Media Handles:
Google rankings are significantly influenced by the amount and quality of social media signals because they indicate a page’s authority and relevance. Add social sharing buttons for sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram to your product pages so interested prospects and happy customers can share your product information with their followers.
6. Page Speed Optimization:
3 Seconds is the maximum time that a website visitor waits for when he opens a website and waits for its loading. If the website page speed is very slow, there is no chance that the visitor will visit your website ever again. So, take great measures that during Magento theme development, this factor is taken care of properly!
7. Effective Meta Description:
One thing that pulls the customers to your website is an interesting and psychologically awesome metadata. Use amazing call-to-action words as well as grammatically correct sales copy to attract the customers.
If a person invests on Magento theme development or for more important reasons- create a dynamic ecommerce website for business, keeping in track with the tactics and tricks of SEO Of the ecommerce world becomes all the more important.