Tips to Find Best Magento E-Commerce Developer

Most of the online businesses prefer Magento as the platform for their E-commerce store and they have many reasons to do so. Magento provides better control over so many online activities and it also promises a fully customized, amazing website with lots of features. Magento is also scalable and allows the website owners to add in new features whenever required and to remove the old ones if not needed. Magento is an open source hence there is no need to worry about any kind of license fees.

So, if you already concluded that Magento is the right platform for your online store then it is your right decision. Now major task is to hire Magento developer who is reputed and credible professional to build an innovative website for you which can exploit the maximum potentials of Magento. In today’s highly competitive market, finding the right professional is not an easy task. Now we will discuss some of the tips by following which you can easily locate and select best Magento professional.

Make a choice between a freelancer and a Company

A Magento development expert is no doubt the best way but you have to decide whether the expert should be a freelancer or someone from a Magento development company? Both have some advantages and some limitations, but the choice primarily depends on your wish and requirements. A freelancer works as per his will while a development company works in a professional manner. You have to check the skills of a freelancer while a professional working in a company is already tested on various skills and parameters. With a company there is one more benefit that if someone walks out of your project, someone from company will take their place immediately.

Should you go local or global?

You have to make a choice whether you want to develop your Magento website locally in your area or you want to outsource your work to a company in other country or region. You can find Magento Ecommerce Developers both in your area and also at a different country which has several IT companies. There are so many  quality companies operating from countries like India which regularly get and deliver lots of Magento development projects. These global companies offer high quality services at much reduced prices. You should not worry about the distance and communication as in today’s digital world these companies have state of the art communication tools to discuss and communicate with you as and when requires. If you don’t want to outsource and want someone from your area with whom you can discuss everything over a cup of coffee then it is upto your personal choice and preference.

Quality and Cost

Sometime you may be able to get the services at huge discounts but it can end up having not so quality service. Hence striking a deal between quality and cost is very important. A web developer or a company can offer you quality website with high-end features but may charge beyond your budget. If you want to get the best deal then consider getting many quotes from many Magento development companies for the same features. As you want to build an E-commerce website which should be successful hence you should be ready to invest handsome amount in this process the cost of which will largely depend on the complexity level of your project.

Do Thorough research about your Project

In modern time staying up to date with latest trends is very important. Also you should understand what are the requirements of your customers and what they expect from your online store. If you want to achieve your targets then have a detailed discussion with your Magento development service provider. Both of you should plan how your E-commerce website development project should go ahead. Make a detailed project plan outlining the required features and the stipulated time frame. At this stage you should be clear about your objectives and expectations.

Conclusion

When you find some freelancer or a professional company which is ready to offer you world class services at the competitive rate then finalize the deal. If you select a reliable, credible, reputed and experienced Magento development company or a equal caliber freelancer then not only you will get a quality Magento E-commerce website but it will also make a road-map for the success of your e-commerce online venture.

Some lesser-known facts about the Magento Themes

Introduced in the year 2008, Magento has become a leading eCommerce development platform and is used by some of the highly reputed brands spread across the globe. If you are planning to come up with a Magento powered eCommerce store then you will be pleased to know that there will be Magento template which will help you get through this whole development process. Magento is an open-source CMS software that has worked wonders for eStores.

There’s no doubt on the fact that PSD to Magento Theme Conversion has proven to be a successful combination for building robust sites for your customers. Through this article, you will get acquainted with some of the basic facts about the PSD conversions, that you must know before proceeding with the process.

A brief overview on Magento

In a very less time, Magento has gained an immense amount of popularity in the eCommerce sector. Magento comes pre-equipped with the wide range of features, performance-based plugins and functionalities because which it has been ruling the sector from a very long time. As an interactive platform, Magento can be utilized to build extremely user-friendly & feature-rich eStores which can help you reach out to global markets. It’s compatibility with the Apache, MySQL and PHP make it the universal eStore development platform.

Scalability and flexibility are the another two major features that make Magento stand apart from the other web development tools available in the internet sphere.

Unveiling PSD to Magento template facts

Magento is one of the widely used templates based CMS for building high-end eCommerce sites. Here’s the list of some facts about Magento templates that you must know:

Easy-to-use: Irrespective of your technical know-how, using the Magento template is what comes up as a handy option for developing eStores that stand out from rest of the crowd. Easy interface allows you to quickly change the look & feel of the site.

Quick conversion services: Companies which design Magento portals also offer PSD slicing and conversion services which are essential for creating a fully-functional site. Usually, the PSD files are sent to developers in the JPEG & PDF format. These files are then converted to a Magento compatible template.

Magento’s complexity can be ended: Magento has some complex components because of which it becomes difficult for beginners to operate it. By converting the PSD designs to Magento, the whole editing process will become easy. There are several complex components which are arranged in several layers, but with a little guidance, this all can be changed.

Payment Gateways: An eCommerce store is incomplete without a payment gateway. With the help of these gateways, it will come easy for your customers to make online payments. Make sure to come up with secure gateways which keep the user’s financial information safe. Magento templates come with some definitive features that can be utilized for creating secure and robust payment gateways.

Summary

Magento has a well-defined architecture and will surely turn to be the best fit for interacting with a broad range audience.

Magento vs Prestashop: Which One to Go for Online Business!

After searching a plenty of information, you ultimately finally decided to go online. You think of a cool name for your domain, and then the time arrives to create your website. You discuss with a number of website designers and developers, look online and realize that, first of all, you need a platform to get your website developed. You might have come across the names like Magento and Prestashop as they are very popular.

You start finding out which one is more beneficial to you and that’s why, we list out the differences between both of these immensely popular platforms to make a right decision.

Magento vs Prestashop

Magento

As we know, Magento is one of the most feature-rich open source e-commerce platforms currently available to build robust e-commerce stores. It gives marketers a comprehensive flexibility and control over the functionality, content and looks of their e-commerce store. The strong tools of Magento empower a Magento eCommerce Developers with immense power to design every little detail for your needs of an appealing website. Magento supports a community of developers that are regularly enhancing and improving each new feature, extension and module. In fact, Magento is an e-commerce platform with the largest developers’ community, having expertise in Magento Theme Development.

Prestashop

It is an another open source platform that is free-for-e-commerce websites. Its development grabbed eyeballs due to its user-friendly and simple interface. When it entered the market, it had over 300 features and now have seamless features with increase functionality that are easy to use, but you require a professional to use them effectively. Prestashop usually targets for small and medium scale firms.


Magento VS Prestashop

 - Prestashop targets the small and medium sized business

 - Prestashop has over 25,000 plug-ins and extensions the corresponding number of  - Magento is only 1,500

 - Prestashop is easy to install.

 - Prestashop has lower system requirements and smaller to Magento.

 - Search capabilities are better in a Prestashop website.


Magento boasts 15 versions, while Prestashop has only 7

 - Magento has a huge range of features and options for customization.

 - Magento is costlier to maintain than Prestashop development

 - Magento is more SEO friendly than Prestashop

 - Magento requires professionals as it has out-of-the-box features to create an engaging website

 - Magento’s maintenance costs is almost twice as much as Prestashop

 - Magento has more compatibility to Prestashop

 - Magento caters to the medium and large business

 - Magento’s tech support is way better than Prestashop

 - Magento has a huge number of themes

Selecting one out of both is not easy. Prestashopis simple, but Magento is powerful. Prestashoploses to Magento in the Twitter world with three times as many followers, but PrestaShop has more than triples the number of Facebook likes than Magento. The monthly cost incorporated in maintaining Prestashop is half than that of Magento, but Magentois more searched on engines like Google. Prestashopis easy to install while Magento has extra SEO benefits and the comparison goes on and on.

Select whichever you think is the best and then hire a developer that can do justice to your decision of choosing to go online with any of these two platforms.

How to Add Shopping Cart in Magento Based Site

E-commerce has created quite a buzz in the online world. Online shopping has completely changed the way people use to surf the internet. In the last five years, almost all the business firms have launched their portals to gain a stronghold in this dynamic cyberspace. Online stores have proven to be an excellent avenue for selling various products & services. Compared to other methods, it is easier and cheaper to do business online.

Shopping Cart in Magento

Online sellers require lots of concentration and hard work which leads to a successful online store. With the help of a right E-commerce development tool, you can simplify the process of portal development. Magento has overtaken this phenomenon of developing efficient and attractive online shopping platforms. With the help of Magento Extension Development, you can easily customize your portal as per your requirement.

Nowadays, most of the businesses are opting for Magento based E-commerce portals as they are quite versatile and comes loaded with rich features. The reason Magento is a highly preferable portal for online stores because of its plethora of extensions available in its directory. These extensions help business owners enhance the functionality & the features of their portal. With the help, of these extensions, you can personalize your site and give it a unique identity. You can look out for Magento Developers for hire who will help you create an efficient shopping site.

Moreover, you can also get a customized plugin to your portal which will be designed specifically to match your requirements. An e-commerce site is incomplete without the shopping cart. It is an essential part of an online store. While building an online shop with the help of Magento, you can add a shopping cart using a simple plugin i.e. Magento Shopping Cart Extension. This extension can be easily configured in online shopping stores, assures an increase the conversion rates and decreases the cart abandonment.

This plugin allows the developers to edit the custom options, configurable product items and bundled product options in the shopping cart. Magento Shopping Cart Extension assures that the plugin’s functionality code is 100% open source, which means users can customize it as per their requirement. This plugin has gained tremendous success in a very less time and is quite popular among business site owners.

The portal powered by Magento are not just good looking, but they are also compatible with all the major web browsers like Chrome, Internet Explorer, Firefox, Safari, etc. When you choose a Magento based e-commerce site, it automatically comes loaded with SEO functionality and is easier to crawl by search engine spiders. By adding these Magento extensions you will not only enhance the functionality of your online store, but it will also make it attractive & easy to use.

Conclusion

Magento is a suitable platform for creating an e-commerce platform for small & medium size enterprises. With a little bit of technical know how you can easily manage your portal. Beside this, you can also the hire team of skilled & experienced Magento developers that will help you achieve the desired results.

Reach Every Corner of the World with a Multilingual Site

Today all the small and high-end business firms are on the quest of enhancing and promoting their business all around the world. With the help of an innovative web application, you can easily get in touch with the potential clients and customers spread across different geographical boundaries. All the firms want a robust online presentation that can increase the virtual presence of their business.

Multilingual Site

As technology is advancing at a very rapid pace, web development has also undergone a complete transformation. Nowadays, merely having a simple website design is not sufficient for the firms that wish to increase their customer & client base. In this modern internet era, there is a wide range of platforms that come loaded with cutting edge web technology, which will keep you constantly updated and thus helping your company get better business opportunities.

The best way to get in touch with diverse customers and clients is by building a multilingual website which comes with all the major language support and is compatible with all the web browsers. With the help of an experienced and reliable Magento Development Company, you can easily get your hands on a multilingual portal that will surely meet your expectations.

The benefits of building a multilingual website

As the name suggests, a multilingual site is the one which provides its visitors with the content in more than languages. The 21st century is an era of globalization because of which it has become essential to build a multilingual website so that the business can easily attract a global audience. The ideal way to enhance your global reach is to communicate with your clients and customers in their native language. A company which is eager to expand its business overseas and wants to maintain a healthy relation with their international customers’ needs to develop a multilingual site. You can hire the services of Magento Web Developer who will provide you with the multilingual portal as per your requirement.

Create multilingual websites

Earlier building a multilingual site was a bit tough task, but today there are tools available in the market which can make website translation task easy. There are software’s that will translate the content of your portal in all the major languages. Magento is one of the leading web development systems which you can use to develop a multilingual site.

By installing a simple plugin, you can make your site multilingual. Most of the multilingual websites use flag icons. These Magento based portals not only offer multi-language support, but are also compatible with all the major web browsers.

Conclusion

The best way for business firms to communicate with their potential foreign clients is by building a multilingual website. With the help of a multilingual portal, you will target a larger audience and can enhance your online visibility. It will be good that you hire a professional company which has a good track record in creating a multilingual site. Make sure the company which will you be hiring meet your specific requirement and provides you with the desired portal at cost effective prices.

3 Things You Didn’t Know About Rich Snippets

Rich Snippets is the term used to describe the structured data markup that site operators can add to their existing HTML coding, which in return allows the search engines to have a better understanding of the information contained on each web page. However, the major search engines have to take a step further and now use this data markup to provide visitors with richer search results, which enables them to quickly find the information which they are looking for.

google rich snippets

Normally when your website shows up on Google, SERP, Yahoo, and other search engines, it display’s only the site title, URL and whatever meta description you have assigned to the page. When you activate Rich Snippets, Google will be able to display a bit more information about the price, review, availability, etc. This snippet of information is displayed under the blue hyperlinks on the search results page.

Since their launch in 2009, these rich snippets have served as a “sneak preview” of various search engines results. These snippets come in handy for the e-commerce portals as they provide a bit of information about the particular product which a user is looking for. If you have a Magento based online store and want to activate these snippets for your site, then you can look out for the experience Magento Developers for hire.

By marking up web pages, using vocabulary from schema.org, these developers can help your site become eligible to display rich snippets in different search engine results. After incorporating structured data markup, it becomes easier for search engines to crawl, dissect, and display the page content in a proper manner. Despite the fact that they have been around for over seven years now, there are still plenty of misconceptions about rich snippets. Following are three facts that you should know about them.

1. Rich Cards are not Rich Snippets: Most of the time, Google’s Rich Cards are presented as the next evolution of Rich Snippets. But actually, they both are something different, with a separate place in the SEO ecosystem. Although they both use structured data markup to provide enhanced SERPdisplay but their roles and functions are entirely different. Rich Cards have a tightly restrictedmomentandare usually show in mobile search results only.

2. Rich Snippets don’t (directly) affect your SEO rankings: These structured data markup for rich snippets don’t directly affect your site’s ranking, but they are capable of generating indirect SEO benefits by making your portal easily indexable and providing more accurate and targeted metadata. Usually, E-commerce sites, blogs, and entertainment portals use these rich snippets to pre-qualify their web traffic.

3. Use Google-powered tools to structure data for rich snippets: Building out and marking up structured data isn’t always easy. You can take help of tools offered by Google to structure data for your rich snippets.

Given below are the tools which you can use to carry out this process:

  • Structured data report
  • Data Highlighter
  • Structured Data Testing Tool

Well, rich snippets can give your portal an excellent visibility only if you structure the markup data in the right manner. In case you don’t have any technical know-how, then you can do a little research and hire Magento eCommerce Development service provider who will help you activate rich snippets for your online store.  

How can Magento 2 boost eCommerce Sales

At the time of investing in an online store, you likely put tremendous efforts to increase your sales. You focus on customer’s requirement and develop what they want. Not only this, but you also send out promotions to encourage sales, invest in email marketing and focus on driving huge sales via social media marketing. It can be possible that your website traffic is high, but plenty of people are abandoning it without making any purchase.

Therefore, it is crucial for you to create a checkout experience for your customers. It will give your users a complete shopping experience. But luckily, Magento development company does not have start from scratch. Magento 2 has taken care of all the requirement designing the new and improved cart system in Magento version 2.0.

So here in this post, we will see why Magento 2 checkout is excellent and how it is important for improving your online sales.

Top Reasons that make Magento 2 a Good Checkout Experience

1. Flexibility and Customization

Magento 2 offers great customization options in the eCommerce website. It offers easy-to-implement Magento extensions that are needed to provide delightful customer experience with the right information at the right time. Magento 2 allows for a faster-to-market time meaning you’ll have your eCommerce products in front of customers quickly.

2. Prioritizing the customer

Magento 2 offers a seamless, customized consumer experience to its users. The newest version provides a responsive interface for personalized and appealing browsing which enhances the checkout process and reduces the distraction and increases conversion.

3. Improved user interface

Magento 2 offers a pleasant surprise to your e-commerce business. The new user interface and administration of Magento 2 panel save time on day-to-day tasks and motivates to learn the software quickly. It also provides easy and faster set up for your new employees which is more convenient than ever before.

4. Everyone benefits from secure payments

Security of payment was a matter of concern in Magento. But it is improved in Magento 2. So it is the perfect time to hire Magento developer for Magento website development.

It is quite obvious that if the business offers more options for payment at checkout to their customer, then your business is more likely to complete the transaction. Moreover, it provides a positive experience to the customers and the more positive experiences they have; more likely is it they’ll visit your site for shopping.

5. Magento 2 requires less upkeep

If you have upgraded to Magento 2, your business will admire a boost in sales and revenue. An easier and less expensive upkeep on your Magento 2 website will give your business time and money it needs to reach new customers and foster repeat business. While easier to maintain, your website will have expansive functionality and personalization, for both your business and your consumer. The newly simplified structure will allow for easy implementation of additions and upgrades as they become available.

Conclusion

Magento 2 has exclusive features that ensure optimal marketing and analytical techniques. It has also provided unique administrative options which have increased the customer’s shopping experience. Thus, we can say Magento 2 has sincerely improved the scalability. It has quite literally been stripped down and rebuilt from scratch to be quicker, easier and safer than the predecessors.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.

Magento Community vs. Enterprise: Which one do you prefer?

Building an eCommerce platform on the free version is the first impulse comes in the mind of the people while talking about Magento Community vs. Enterprise. The platform should not take the least feature rich version but rather pick the correct solution for the phase in which your business is currently in and go from there.

Magento GO or Magento Community is a possible solution for smaller merchants landing into the e-commerce space with a relatively limited amount of products. It could be very fruitful for your revenues, logistics or product catalog. There are other criteria for making a selection between the Magento Community vs. Enterprise. So let’s not waste anymore time, hire a professional Magento developer to proceed with Magento platform.

But before thinking of Magento development let’s dive into Magento Community vs. Enterprise story first.

Magento Community

The Magento Community Edition is a free and open source software. Across the globe, tons of users have taken advantage of it. Small businesses have been benefited by this free version. In fact, many of them have already started developing extensions and embraced other customization techniques. Lots of tips and tricks have been discovered to make the Community Edition more powerful. Magento Community Edition is good for small companies also as it enjoy this state-of-the-art platform for no cost. The free edition is available to download through the Discussion Forum.

Magento Enterprise

Many Magento Community thinks the platform is not sufficient. It can be due to additional advanced features or for the people who are looking for more customization options. The free version also provides the same thing but adds more functions to fulfill the requirements of the users with different business needs. Furthermore, the premium version is totally backed by the Magento team. This provides businesses with a higher level of e-commerce. Service level agreement is backed by Magento Enterprise, and can be proceeded only by subscription. The subscription fetches additional features and exclusive product enhancements.

The aim of this post is to focus on the two local deployments of Magento that provide the clients flexibility and control. Features, support, and performance are the key differences between these platforms which both versions feature but of course to a very different degree.

Features

The image below shows all differences between the Magento Enterprise and community. It is important to note that anything in Magento Community that says weak determines that it’s difficult to use or not strong to be worth mentioning. Other items are only featured in Magento Enterprise.

Cost

The  Magento Community Edition is free of cost to use which is perhaps the greatest feature. Anyone can make free alterations to the software to keep up with their system requirements. While, on the other hand, the Magento paid edition is enriched with advanced features after the payment of the subscription fee, which can be considered as a fast return on investment. Moreover, users can take benefit of the multi-year payment and multi-server options.

Security

The community version is less equipped with security features than Magento premium edition, whereas, not powered by any secured payment bridges like credit card tokenization. To meet safety standards in the industry it includes a PA-DSS payment bridge.

Support

There is a high difference in both of these editions. Magento provides full-time support that helps the company that has purchased a copy of Magento Enterprise. It does not offer direct support from the software creator on the community version which ultimately fall back is the community which takes some time to provide any targeted response.

Functionality

Both Magento community and the Enterprise Edition have the same core which is an undeniable fact. However, the advanced version which is paid offers more advanced features. Its features include customer segmentation, return management authorization, promotion consent, low advertisment cost, an improved Catalog and best Content Management System, etc.

Performance

It is hard to believe that free edition is faster than the other software available today. The features can fulfill the primary business requirement. However, businesses that need more modules, they may want to purchase the paid version. Few enterprise features can be increased by adding extensions to the existing free version. Though right, it is not supported. The production and performances of paid edition are much lower than free versions.

Final Thoughts

Careful assessment and planning can only choose the right software.  Remember; the Magento Enterprise Edition charges only a small amount of money. Currently, there are no current plans for adding advanced features of Magento Enterprise Edition to the free version, which denotes you require a smart decision. However, one thing is noteworthy that this version has everything a business wants. On the other hand, the free version offers basic features that are also precious for business houses. Either of the two can contribute to the success of the business.

Magento – A lucrative E-commerce Platform

Most of the retail businesses are aiming to expand their customer base after realizing the significance of e-commerce site. Special thanks to tons of tools and resources available online, to create the web presence faster. Operating online e-commerce business is a complicated task. It can only be amplified with constant efforts and strategies in developing a strong web presence. This can further help in ensuring competitive advantage.

The latest e-commerce website Magento is considered best platform the need to develop medium and large e-commerce sites. The platform offers everything which is necessary for developing an innovative and feature rich e-commerce websites. Even if, you get stuck in carrying the Magento website development, you can easily hire a reliable Magento developer to get your job done efficiently.

Now you may be wondering why Magento only? Why not we can switch to another platform. Then here are the top reasons to makes Magento a worthy e-commerce platform:

1. Growth of Popularity

Magento is the most popular platform used by users across the world. It occupies 26% of the market share in comparison to other e-commerce platforms. In fact, needless to say, the growth of Magento is still not stagnant. It has now grown up to a highly recognized platform which has increased the chances of attracting users and customers.

Undoubtedly, you also need to efforts in the construction of an exceptional e-store with an extensive set of features to establish yourself as a leading online brand. Magento can give you added benefits in improving your brand visibility. What’s more? Because of the ever-increasing popularity of the Magento platform, you can easily find a reliable Magento development company for your project.

2. Fetches tons of customization options

If you’re looking to start an online shop from scratch or wish to customize your existing Magento store, you may have a plethora of choices to address such specific needs including extensions and modules to build a store based on your preferences. It also gives the privilege to modify the look and feel of your theme using any pre-designed Magento template.

3. Flexible to make changes

Magento offers a user-friendly content management interface to its users. The best advantage out of everything is that users do not require any coding knowledge to perform minor edits on their site. For an instance, the interface allows viewing, create or edit product orders. Besides, the admin it comes integrated with custom coupons, wishlist feature, and other such options.

Thus, adding such add-ons on Magento platform help to make users feel privileged and motivate them to visit your e-store over and over again.

4. Improve Sales

Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools; where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.

5. Optimized for Search Engines

Magento is crammed with SEO features. This helps in optimizing the e-commerce site in a relatively better manner. Magento websites are capable of handling huge page traffic, page indexing, duplicate content, SEO optimized URLs, sitemaps, category planner, URL rewrites, navigation, etc.

Magento also deals with various kinds of stores and is considered excellent for marketing, customizable themes, Google Analytics, and options for tracking. It also allows selling your offers and deals through exclusive newsletters.

Conclusion

These were some significant points regarding Magento stating why you should consider developing an e-commerce site using the Magento platform.