For Certified and Skilled Web Developers Contact Magentax Ltd

Magentax Ltd is a reliable Magento web development service provider which is famous for its quality services that come with a pocket-friendly price. We have a workforce of 350+ employees, which consists of experienced and highly-skilled web developers and quality analysts that work round the clock to come up with feature-rich and fully-functional Magento based eStore that meets your requirement.

Because of our quality work and affordable prices our company has received NASSCOM and STPI accreditation. Magentax Ltd has some of the most powerful web development tools in their arsenal and deploys tried & tested techniques that enable them to create user-friendly and search engine optimized online stores. You can Hire Magento Developers at just $18 per hour. Our team is fully aware of the market trends and make sure that the website developed by them is readily compatible with the latest market standards.
Magento Certified DeveloperBesides custom web development we also offer plenty of other services that will enhance the functionality of your website.

Given below is the list of services provided by our company:

 - PSD to Magento
 
 - Custom Magento Development
 
 - Magento Theme Development
 
 - Magento Extension Development

We have a team of Magento Certified Developer who are known for delivering top of the line web products and solutions that will surely make your website stand apart from contemporary internet sites which are live on the World Wide Web. Till now we have delivered 50,000+ projects to 4500+ national and international clients. We have established several stringent quality tests that ensure the quality of the products rolled out by our company.

Being professionals, our main aim is to render quality services by deploying the best resources that possess the right skills and aptitude. To serve our clients in a better manner, we have also established a 24/7 helpline and email support services that will help you get in touch with our experienced experts.

For more information regarding our services, feel free to send us an email at [email protected] or else you can directly get in touch with our experts by dialling +1.585.416.0088

PSD To Magento Theme Conversion Services by Magentax Ltd

Magentax Ltd. is one of the leading and reliable names in the Magento development industry. Till now we have worked for 4500+ clients which include both startups and large enterprises. With the workforce of over 350+ employees, Magentax Ltd is capable of accomplishing all types of web development and PSD To Magento Theme Conversion tasks. convert psd to magentoWe have over ten years of industry experience which has helped us in earning an excellent market reputation and a huge list of happy clients. Being professionals we have designed our work models in such a manner that they can quickly adapt to the varying project requirements. We offer 24/7 support services so you can get in touch with our experts at the point of time.

At Magentax Ltd we have implemented a proven methodology which we have built with the help of our years of experience. We have a tried and tested work methodology which leaves no room for any mistake.Magentaxis a highly trusted web development company which never refrained to adhere itself to latest standards, guidelines and trends.

Given below is a complete list of services offered by our company:

  • PSD To Magento
  • PSD To Magento Theme
  • PSD To Magento Theme Conversion
  • Convert PSD To Magento
  • PSD To Magento Template

Our company has till now successfully delivered more than 50,000+projectstobothnational and international companies. We take great pride in associating ourselves with some of the renowned brands & agencies like Kodak, CNET, Cushman & Wakefield, Timr, Texaco and much more. You can hire our developers at just $18 per hour. Our services consist of a proper mixture of superb quality and affordability. Our top of the line services has also helped us in getting accredited from NASSCOM and STPI.

Magentax Ltd is an ISO 9001:2008 certified company and assures 100% quality and confidentialityon the projects carried out by our team. Our experienced team of developers will provide you with an attractive, feature-rich and fully-functional website that will surely help you in reaching out to potential clients and customers.

magentaxFor more information regarding our services, feel free to send us an email at [email protected] or else you can directly get in touch with our experts by dialling +1.585.416.0088 or send your query to us at: http://www.magentax.com/contact

Magento Community vs. Enterprise: Which one do you prefer?

Building an eCommerce platform on the free version is the first impulse comes in the mind of the people while talking about Magento Community vs. Enterprise. The platform should not take the least feature rich version but rather pick the correct solution for the phase in which your business is currently in and go from there.

Magento GO or Magento Community is a possible solution for smaller merchants landing into the e-commerce space with a relatively limited amount of products. It could be very fruitful for your revenues, logistics or product catalog. There are other criteria for making a selection between the Magento Community vs. Enterprise. So let’s not waste anymore time, hire a professional Magento developer to proceed with Magento platform.

But before thinking of Magento development let’s dive into Magento Community vs. Enterprise story first.

Magento Community

The Magento Community Edition is a free and open source software. Across the globe, tons of users have taken advantage of it. Small businesses have been benefited by this free version. In fact, many of them have already started developing extensions and embraced other customization techniques. Lots of tips and tricks have been discovered to make the Community Edition more powerful. Magento Community Edition is good for small companies also as it enjoy this state-of-the-art platform for no cost. The free edition is available to download through the Discussion Forum.

Magento Enterprise

Many Magento Community thinks the platform is not sufficient. It can be due to additional advanced features or for the people who are looking for more customization options. The free version also provides the same thing but adds more functions to fulfill the requirements of the users with different business needs. Furthermore, the premium version is totally backed by the Magento team. This provides businesses with a higher level of e-commerce. Service level agreement is backed by Magento Enterprise, and can be proceeded only by subscription. The subscription fetches additional features and exclusive product enhancements.

The aim of this post is to focus on the two local deployments of Magento that provide the clients flexibility and control. Features, support, and performance are the key differences between these platforms which both versions feature but of course to a very different degree.

Features

The image below shows all differences between the Magento Enterprise and community. It is important to note that anything in Magento Community that says weak determines that it’s difficult to use or not strong to be worth mentioning. Other items are only featured in Magento Enterprise.

Cost

The  Magento Community Edition is free of cost to use which is perhaps the greatest feature. Anyone can make free alterations to the software to keep up with their system requirements. While, on the other hand, the Magento paid edition is enriched with advanced features after the payment of the subscription fee, which can be considered as a fast return on investment. Moreover, users can take benefit of the multi-year payment and multi-server options.

Security

The community version is less equipped with security features than Magento premium edition, whereas, not powered by any secured payment bridges like credit card tokenization. To meet safety standards in the industry it includes a PA-DSS payment bridge.

Support

There is a high difference in both of these editions. Magento provides full-time support that helps the company that has purchased a copy of Magento Enterprise. It does not offer direct support from the software creator on the community version which ultimately fall back is the community which takes some time to provide any targeted response.

Functionality

Both Magento community and the Enterprise Edition have the same core which is an undeniable fact. However, the advanced version which is paid offers more advanced features. Its features include customer segmentation, return management authorization, promotion consent, low advertisment cost, an improved Catalog and best Content Management System, etc.

Performance

It is hard to believe that free edition is faster than the other software available today. The features can fulfill the primary business requirement. However, businesses that need more modules, they may want to purchase the paid version. Few enterprise features can be increased by adding extensions to the existing free version. Though right, it is not supported. The production and performances of paid edition are much lower than free versions.

Final Thoughts

Careful assessment and planning can only choose the right software.  Remember; the Magento Enterprise Edition charges only a small amount of money. Currently, there are no current plans for adding advanced features of Magento Enterprise Edition to the free version, which denotes you require a smart decision. However, one thing is noteworthy that this version has everything a business wants. On the other hand, the free version offers basic features that are also precious for business houses. Either of the two can contribute to the success of the business.

Magento 2.1 Release Candidate 1: Here we go

Here we present Magento Community Edition 2.1 Release Candidate 1 (RC1). This new release is not proposed for production purposes. But it is expected to provide support to the development community.

Here are some significant considerations:

1. Research the new features and fixes that Magento 2.1 GA
2. Contribute to the Magento 2.1 code base by identifying unresolved issues.
3. Test 2.0 extensions against 2.1

So it is the perfect time to hire a professional Magento Developer to flow with the numerous functional fixes and enhancements.

Here are the highlights of Magento Community Edition 2.1 Release Candidate.

1.  PayPal  Enrichments: PayPal can increase conversion rates by permitting shoppers to pay with PayPal without leaving the merchant’s website. It has saved the credit card capabilities by enabling merchants to store credit cards securely with PayPal. This allows the shoppers to make future purchases without re-entering their credit card information.

2. Braintree Hosted Fields: This enhancement enables the e-commerce traders to qualify for the simplest set of PCI compliance requirements. It uses Braintree Hosted Fields to assemble all sensitive card holder data in checkout. The Braintree uses small, transparent iframes to replace individual payment fields for merchants to maintain complete control over their checkout style and layout. It provides the leverage for eCommerce traders to access Braintree settlement reports from within the Magento Admin.

3. Improved Management Interfaces: It provides faster and easier admin interface to search for information. The new update can also set up global search synonyms, and create a new product, category, and CMS content.

Security Enhancements

After the release Magento 2.0 the new release candidate includes enhancements to improve the security of your Magento application. As such there are no vulnerabilities reported till date. But of course, certain vulnerabilities can potentially exploit by accessing customer information. Therefore, it is recommended to upgrade your Magento software to the latest version as soon as possible.

Installation Process

You can install Magento Enterprise Edition 2.1 from either Github or by using Composer.

Install from GitHub

Before proceeding, please familiarize yourself with these prerequisites, then run

git clone [email protected]:magento/magento2.git

cd magento2

git checkout tags/<version> [-b <version>]

where

<version> is 2.1.0 (GA release), 2.1.0-rc3

[-b <version] optionally checks out a new branch.

Install using Composer

This Release Candidate is available from repo.magento.com. Before installing this Release Candidate using Composer, familiarize yourself with the Composer meta package prerequisites, then run

composer create-project –repository-url=https://repo.magento.com/ magento/project-community-edition=<version> <installation directory name>

where <version> is 2.1.0 (GA release), or a Release Candidate; for example, 2.1.0-rc3

For example, to install Magento CE RC3 in the magento2 directory:

composer create-project –repository-url=https://repo.magento.com/ magento/project-community-edition=2.1.0 magento2.

Bottom Line

The new Magento 2.1 release fetches security improvements, enhancements to onsite search, new dashboard features and greater opportunities to plug into Magento’s cloud facilities. We’re sure the new features will help you manage Magento website in a more efficient manner, which is imperative to stay ahead of your competitors.

Magento – A lucrative E-commerce Platform

Most of the retail businesses are aiming to expand their customer base after realizing the significance of e-commerce site. Special thanks to tons of tools and resources available online, to create the web presence faster. Operating online e-commerce business is a complicated task. It can only be amplified with constant efforts and strategies in developing a strong web presence. This can further help in ensuring competitive advantage.

The latest e-commerce website Magento is considered best platform the need to develop medium and large e-commerce sites. The platform offers everything which is necessary for developing an innovative and feature rich e-commerce websites. Even if, you get stuck in carrying the Magento website development, you can easily hire a reliable Magento developer to get your job done efficiently.

Now you may be wondering why Magento only? Why not we can switch to another platform. Then here are the top reasons to makes Magento a worthy e-commerce platform:

1. Growth of Popularity

Magento is the most popular platform used by users across the world. It occupies 26% of the market share in comparison to other e-commerce platforms. In fact, needless to say, the growth of Magento is still not stagnant. It has now grown up to a highly recognized platform which has increased the chances of attracting users and customers.

Undoubtedly, you also need to efforts in the construction of an exceptional e-store with an extensive set of features to establish yourself as a leading online brand. Magento can give you added benefits in improving your brand visibility. What’s more? Because of the ever-increasing popularity of the Magento platform, you can easily find a reliable Magento development company for your project.

2. Fetches tons of customization options

If you’re looking to start an online shop from scratch or wish to customize your existing Magento store, you may have a plethora of choices to address such specific needs including extensions and modules to build a store based on your preferences. It also gives the privilege to modify the look and feel of your theme using any pre-designed Magento template.

3. Flexible to make changes

Magento offers a user-friendly content management interface to its users. The best advantage out of everything is that users do not require any coding knowledge to perform minor edits on their site. For an instance, the interface allows viewing, create or edit product orders. Besides, the admin it comes integrated with custom coupons, wishlist feature, and other such options.

Thus, adding such add-ons on Magento platform help to make users feel privileged and motivate them to visit your e-store over and over again.

4. Improve Sales

Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools; where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.

5. Optimized for Search Engines

Magento is crammed with SEO features. This helps in optimizing the e-commerce site in a relatively better manner. Magento websites are capable of handling huge page traffic, page indexing, duplicate content, SEO optimized URLs, sitemaps, category planner, URL rewrites, navigation, etc.

Magento also deals with various kinds of stores and is considered excellent for marketing, customizable themes, Google Analytics, and options for tracking. It also allows selling your offers and deals through exclusive newsletters.

Conclusion

These were some significant points regarding Magento stating why you should consider developing an e-commerce site using the Magento platform.

How a Magento Expert can supercharge your eCommerce site

Magento is a popular platform for the various eCommerce business organizations. It is trusted by more than 240,000 traders around the globe and considered as a prospective platform for E-commerce Business.

If you’re seeking to develop Magento site or thinking to redesign your existing e-commerce portal, or would wish to have any other customization in your Magento website? Then you must look to hire a professional Magento Developer. Let’s dive into detail how?  Here in this article, we have simplified the hiring process for Magento developers.

What Type of Magento Developer Should You Hire?

Making such a decision will help you discover the right resource for getting your project completed with efficiency.

Take into account the following key points in mind when searching for your development partner:

1. Web development company vs. Freelancer

This is usually the first question the majority of people have in their mind when looking for a developer. To decide whether you should opt for a freelancer or an employee belonging to a web development company depends on your needs.

Well, in case you have a limited budget and just need to set up a small Magento site to promote your brand, it’s better to recruit services of a freelance developer. But, if you would want to sell your products via your e-shop, it is recommended that you should seek services of a professional working in a reputed company.

Bear in mind; a freelancer often doesn’t have the necessary resources required for the job. Moreover, since only one person is working on your project, it may halt in the absence of your freelancing agent. Possibly, you may choose to recruit several freelancers for your project to avoid such a situation, but be wary of the substantial amount of time you will have to spend in managing all your hired recruits. You may also face confidentiality issues. Thus, it is advised that it is better to go with a Magento development firm.

2. Small vs. Large Magento Development Company

In case you’ve decided to go for a Magento development company for your job, the next question that comes to the mind is whether it is better to choose a large development firm or a small company instead. Most people believe that working with large corporations can help them build a winning solution. But that might not be the case every time.

Simply put, smaller companies can be a lot friendlier to work with compared to a large development agency, if you want to develop a small-to-medium size Magento eCommerce website. That’s because small companies don’t have thousands or more developers and rather have a team of a few developers. And so, to strengthen their market position such companies make sure to handle every project with care. In fact, they’ll focus on all the critical areas (like designing, coding, development, testing, etc.), which are crucial for delivering a results-driven solution.

So, once you’ve come to know what sort of development service provider you want, your next concern most likely will the place from where you can find the developer.

Below are some suggestions worth taking a look at:

1. Your Personal Network

Start looking for your service provider by asking people within your personal network of your friends and colleges about some good Magento developers. But make sure to cross check whether the suggested developer is experienced and skilled enough to handle your specific project needs or not.

2. Freelance Bidding Websites

In case, you’re interested in hiring a freelancer; you can find plenty of them on bidding sites like Guru, Elance, etc. You just need to post a job advertisement with your project details on such websites, and qualified developers will bid for your job. And then, you can hire a Magento developer on the basis of experience, price, and other crucial factors. Most importantly, choose a Magento certified developer from the bidding site.

3. Magento.com

The official Magento site is the best place to locate a credible Magento developer. Also, you can look for certified Magento professionals from the Magento Certification directory.

Conclusion

Hope that the suggestions covered in this article will assist you in choosing the right Magento service provider for your project.

Is your eCommerce store fully Secured?

eCommerce frauds are incredibly increasing every year, underlying the increasing threat to merchants and customers. It has become one of the biggest challenges of every merchant as well as consumers today. Online credit cards is one of the major sources of frauds today. Stolen credit cards information are available all over the web, and it can become a real big hassle just to check in detail every transaction your website.

In the U.S., the first steps which was taken to fight against this trend was the mandatory i.e. EMV rollout, and the consumers were receiving new “chip” credit cards which needed a pin to complete their purchase. With the implementation of this new “chip-and-pin” cards, there have been a great relieved in the credit card fraud. Europe has been relieved by the reduction of 80% frauds, 49% in Canada, 56% in the UK, and 38% Australia.

The rise of modern Magento e-commerce development has also helped to reduce the deceptions in online shopping. It has several critical extensions which account with your e-Commerce store so that customers can quickly and easily use cards for payment.

How to fight against Fraud?

Look for Good Customers

Merchants and traders are often pissed off between the fraud prevention plannings and the wish to provide a hassle-free buying interface experience for their customers. So maintaining a balance between the two is critical. Also, about 0.9% of the transactions are fraudulent and time-consuming to find. So, instead of picking and finding out from every transaction, one can begin with identifying good customers, mapping their spending patterns, order history and cross-referencing with their information.

Dropping good customers from the fraud search will ensure not to trap in the fraud checks. Thus, offering better customer experience.

Usage of Fraud Protection Tools

Merchants may engage in some manual fraud checks. There are online software tools that help in identifying both healthy transactions and fraudulent transactions in mere seconds. The credit and debit card  fraud detection solutions look for fraud in two main ways:

1. Recognize stolen or suspected Cards

The fraud prevention software can quickly review more than four billion transactions globally and can check whether the card entered is faulty. It intimates in advance whether the transactions as “risky” or not. Thus, restricting it from being completed without further examination.

2. IP Piercing and Fingerprinting of the device

Nowadays, the card can be identified when used either excessively in multiple devices or used in strange places.

With the use of fraud prevention software a person can keep hold of fraudulent transactions that saves not only a lot of time, money and frustration but also builds a seamless experience for good customers.

Tap Tokenization

Tokenization is a new buzz word of the e-commerce industry. Many security problems have the same root cause and attackers get access to raw credit card information from the owners or retailers. Tokenization eliminates a merchant’s need to store customers’ payment information directly. After storing it on a payment, providers secure you never have to transmit sensitive information through your systems.

A token is worthless to a hacker but priceless to the merchants and consumers. It eliminates the need to save credit card information, thus,  reducing the risk for merchants on servers. It has become the popular way for businesses to reinforce the security of credit card and e-commerce transactions and reducing the cost and complexities at the same time, to match with industry standards.

Bottom Line

We have seen multiple frauds in online shopping, and we have to take care to create a tool that brings you the protection and peace in mind. Anything suspicious or sounds fishy should be checked over and over again. It is better to make your customers happy than charging back.

Magento’s Shopper-Popper Patch saves from Big bug

Last year a major bug “ShopLift” was discovered which had panicked the eCommerce community to use Magento. It gave the hackers to control the Magento eCommerce website completely. This has revealed customer information too. Many of the Development Companies across the globe installed the necessary patch for the big bug, but have you ever doubted on the vulnerability of the Magento eCommerce security?

You must be wondering why to go for lengthy procedures to hire a professional Magento developer and then install a security patch on your website. But considering the current online environment, this may be dangerous. Therefore, the best antidote here is to install security patch as soon as possible. The major aim of the eCommerce mall is to earn maximum profit. However, you may lose this opportunity by not going in for a security upgrade.

In previous month Independent security researcher Nethanel Rubin revealed a since-patched vulnerability in eBay’s Magento e-commerce platform. The bug allowed hackers to compromise retailers. However, the vulnerability (CVE-2016-4010) is fixed in version 2.0.6. The popular eCommerce platform, Magento handed the flaw a 9.8 out of 10 severity score. It explained that the platform installation code which is now not accessible after the completion installation process.

The eBay company, however, says that the earlier an unauthenticated user or user with minimal permissions could execute PHP code on the server. It was because of this the installation process leaves the app, and even the administrators may not change the permissions on this directory after installation.

The vulnerability allows an attacker to execute PHP code. Therefore, he recommended using all Magento administrators to update their installations to the 2.0.6 patch. The major accountability lies with the sizeable and powerful API for each Magento module. Moreover, Rubin praised  Magento for its code overhaul which has seen vast re-writing, code improvements, and reinforcing security.

Hence, you need to understand about Magento Ecommerce Security Development, because it is important for you to protect the customer privacy and maintain good reputation at the same time.

Check your Magento security

Magento community has fetched few important tools which check whether all of the patches have been applied correctly or not. They also state whether your Magento store has some other security issues. Mage report, Mage scan are few popular tools which can help you in checking your Magento security.

On the other hand, they can be harmful too. These tools can not be only accessed by the store owners alone. The possible attackers can also easily scan your Magento website using those services for vulnerabilities. This can be unsecured. Therefore, all these security tools are not reliable. Therefore, it is recommended to install all the patches soon.

Other Security Advice

So, these were simple security advice that may drive you safe. You can also make a security audit in every one or two-quarters, especially if you are going to install new extensions, and make additions to the website. You may also go through a password changing method once in every quarter in case you hire a Magento Developer or share the password with anyone.

Web designing Trends in 2016

In the burgeoning world of technology, almost every business tycoons are trying to promote their companies online. It not only helps the entrepreneurs to sell their products and services online but also assist in building a great reputation which is a significant competitive advantage. Nowadays, with the recent advancement on Internet, Web Design has gone from a simple page presentation to fancy design information on the Internet. It contains intricate details and complicated applications. Consequently, Web Designing has become a need for fast developing technology and trends.

A proper website should contain all the information regarding your product and services. Hence, a simple yet unique design makes it popular among the users. The customers prefer only those sites which are on the top of the search engine pages. So, design your website accordingly, which can retain your users.

There’s no straightforward scientific formula for great website designing. It is undoubtedly considered more of an art than a science. There are recognizable designing patterns which seem to reappear year after year. These might be described as beautiful design techniques which can be referred to as designing trends.

Here are some recent trends in Web Designing

Escalation of UI / UX Patterns with the Content: 2016 will be serving the content first website design. Irrespective of the device being use, the user will eat content first. Therefore, it will become an important factor while designing a website. Forget about the bunch of menus, heavy graphics or font size. Now it is the time to start developing websites with a prime focus on its readability, accessibility and usability.

Long Scroll: Scrolling is the most trending in web designing. Almost every smartphone users are accustomed to long scrolls. There are pros and cons to long or little scrolling.

Long scrolling is easier than clicking, but it spaces out content and makes it harder to scan to find info. Shorter scrolling may be so quick that causes bounce rates to increase. This scrolling technique is best for sites that want to lure users via storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.

Storytelling: Web designing in 2016 will focusing on storytelling to its users. Imagine a site, that beautifully explains the fact of trends of mobile usage. Always remember, the story narrating websites often engage more users and evoke human emotions. It requires creating visual and user interface elements to create something that humans want to interact.

Humungous Typography: Large typography is likely going to be a major key in 2016. It will enhance the visual hierarchy of the page for ensuring to grab users attention first. In 2015, I have seen large headings and typography. As large as a plane can see it on the ground!

Internet of Things (IOT): The IOT is the communication between the physical objects that contain embedded technology. The web developers are becoming network-accessible with the plethora of IT devices. This is expected to be tasked with the new solutions to help users control.

Many companies have already shown their miracles in IOT 2015, and we hope much more to come. Although much of the early hype has been about high-tech wearable and wireless technologies, this year we predict changes in software and the in particular cloud services to make all these sensors connect, upload data, and drive analytic.

Micro-interactions: Even though we’re surrounded by micro interactions every day, we don’t usually notice them until something goes horribly wrong. Whenever we change a setting, sync our data or device, set an alarm or set a status message, we are engaged in a micro interaction.

These are only good for:

- Interacting with a single piece of data
- Controlling an ongoing process
- Adjusting a setting
- Viewing smaller part of content as a status message
- Turning a feature or function on or off
- Connecting devices together
- Accessing a single task

Rich Animations: Animation makes the illusion of motion and changes through a speedy display static images that minimally differ from one another. In a layman’s language, it will make the user experience more interactive and entertaining.

The most trending Animations techniques are:

- Loading Animations where the delight users are entertained during a boring experience. It is useful for flat design, minimalism, portfolios and one-page sites.
- Hover animations give a more intuitive feel when users mouse over content.
- Galleries and slideshows are also an effective way to showcase multiple images without exhausting the users. These are the best example for photography sites, product showcases, and portfolios.
- Background Videos are simple animated background videos that can add visibility to a site, but balanced utilized or it can be distracting the users.

Why and Why Not to Choose Magento For Ecommerce Development?

If you’ve been planning to take your e-commerce business online and create a strong standing in the market, you must first decide which platform should you choose to build a dominant website.

Magento is proclaimed as one of the best e-commerce platforms, for building online stores, among the majority of retailers. However, some retailers also find the platform complicated to use and costly. While Magento might not work for everyone, yet it is trusted by 240,000 retailers for creating an online storefront.

So, you may feel confused and baffled whether to use Magento for your e-commerce website development project or not. Right? Besides, with plenty of other options available for e-commerce development, picking a suitable platform is not that easy.

This article will help clear out your doubts, by making you understand the reason behind Magento popularity as the perfect platform for developing e-commerce sites. And, what makes it a less attractive option to retail businesses.

What Makes Magento Better Than Others?

Below listed are five best Magento features that make it one of the most preferred e-commerce platforms compared to others:

1. Easy to Customize User Interface (UI)

To keep users engaged with your e-store, it becomes needful to modify the layout or design of your store. With Magento, users get access to a flexible and usable interface that provide the necessary tools for managing the store and performing other important tasks with efficiency. The ability that Magento renders to users in making the customizations by maintaining a single back-end helps in enhancing UX (User Experience) and eventually increases conversion rate. Most importantly, the release of Magento 2 UI makes the process of constructing custom UI even more easy.

If you are perplexed about moving your site or store to the new Magento version release, here’s an article that will provide you useful insight on the same:

Switching From Magento 1 to Magento 2: Everything You Need to Know

2. Multi-Store Management

If you plan on expanding the reach of your store to users spread geographically, then you’ll require a site that displays information in different languages. Also, you may want to run multiple stores to meet the needs of diverse industries. Thankfully, Magento helps configure multi-stores with various languages a less hassled task. The best part is that Magento helps in managing multiple front-ends via a single back-end.

3. Catalog Management Simplified

Let’s face it, uploading products manually (one by one) for a large-size e-commerce website can be a time-consuming and tiresome task. Thanks to Magento, you can upload thousands and more products in just a single click. In fact, it allows users to add several attributes, including SKU number, product description, price, and many other options in a quick manner. Essentially, Magento makes catalog management simplified as it supports inventory management, up-sells, cross-sells, batch import and much more.

4. Analytics and Reporting

Magento comes integrated with Google Analytics and thereby helps track users visiting your store. Plus, the e-commerce platform helps generate reports which include sales and tax reports, product reviews, details of little stock, coupon usage, and others – that are essential to measure the performance of your store.

5. Mobile Commerce

The use of handheld (i.e. smartphones and tablets) devices for Internet browsing is increasing at a rapid pace. In fact, such devices have become the primary source of accessing and purchasing things online. Thus, it is imperative that the e-commerce platform you are choosing supports mobile commerce. Magento mobile-friendly configuration makes it an ideal platform for building a storefront optimized for mobile users. It comes with a mobile interface based on HTML5 technology that includes features like user-friendly search, device-specific media capabilities, and so on.

Problems Associated With Magento

Despite of the rich feature set that Magento provides, there are a few factors that you  must take into consideration before choosing this platform:

1. Magento Can Be Expensive

While Magento is open source and free to download, the software requires large servers to run a site, which increases the operational cost. Moreover, the platform often needs vast resources to work, making you spend more money in putting up an online store. Therefore, if you just need to build a small online store, make sure to plan your development budget to run your site on the Magento platform.

2. Professional Assistance For Customization

In case you run an online store or a website built on the Magento platform, then you must have familiarity with operating its back-end interface. Remember, it may happen that your team might fail to make the desired modifications or upgrade because of complex nature of the Magento interface. In that case, you will have to recruit the services of a certified Magento developer to meet your specific needs with efficiency.

3. Regular Maintenance

For smooth functioning of your Magento site, you’ll have to maintain regularly the logs, caches, flat tables, and other components of the website. Even though you can make such task automated using Magento extensions, but you will still need to keep a vigilant watch on each component to ensure that everything is working in the right manner.

Conclusion

Hopefully, the above mentioned points will remove your doubts about selecting the Magento platform for building an e-commerce site or an online store.