Why Magento should be your ultimate choice to build an e-commerce store in 2017?

If you are looking to create an e-commerce website, a huge probability is that you will get confused at the very start of choosing a CMS that will suit your business website in the best possible manner!Pick a wrong CMS and you may have to bear the brunt in the near future very soon. If you are looking to create an e-commerce website with some of the awesome features and functionalities, give no second thoughts and go for Magento as the platform for your website. A website can be a disaster if not handled by a Magento consultant who is expert enough to handle your website professionally on time! Magento tops the list of the CMSes apt for creating e-commerce stores around the web world. Absolutely an amazing CMS which supports building websites with over-the-top features and functionalities. Creating Magento websites with the help of a Magento Specialist means fully functional and seamless websites with customization options.

If you are still thinking that Magento may not be your cup of tea, we are going to give you some really convincing reasons to rock the floor:

Open Source and Completely Manageable:

Magento, like WordPress, is an Open Source platform with more than 1 million Magento developers working around the world on this platform. Magento is free of cost to download and install. A big Magento community means you have nothing to fret about in times of need. High quality of the websites is maintained easily and freely. The features and functionalities of the Magento websites are great and excellent.

Product Catalog Option with Powerful Marketing Tools:

Visitor engagement and promoting a brand is as important as creating a fully-featured website with modern and advanced functionalities. There is no use of getting a website made from a Magento specialist and not thinking of its promotion. To take good care of promoting and engaging, Magento has some extraordinary marketing tools which are marketing-focused and a great choice to reach more and more customers in an engaging way.

There are basic SEO tools as well as advanced ones. Create Coupons, Newsletter subscriptions, Offers and Discounts…a ton of options to suit every type of business.

Product data import and Search Options make things all the more easier if you are using Magento as the platform.

Scalable and Highly Customizable:

It’s a known fact that Magento can create websites when a business is a startup but what happens if your business starts catching momentum and you need to highly customize your website for that increasing business demands?Development work is so non-technical and a Magento specialist can easily add new categories and products to start selling in minutes. Just add new categories and products and make it live in a few clicks for all the customers to buy online.

Seamless Customer Experience:

The e-commerce store you create using Magento as the platform has a great ability to give awesome seamless experience to the customers. Customers and buyers should find the environment encouraging to buy the products.

You can easily put up positive reviews and put product pictures from every angle. Customers should be able to have a look at the products from each and every side before purchasing. Shipping, payment methods and other third-party integration’s are very easy to incorporate in a Magento eCommerce store.

In a nutshell, Magento is a power-packed CMS which is best to create websites but the websites are best created with the help of a Magento Specialist who can take care of technical as well as customer support in an easy way.

Why to Choose Magento for E-commerce Website Development?

Magento is right now the backbone of E-Commerce technology. It is most famous and right now almost 2,40,000 online stores are powered by Magento. It is most effective E-commerce platform and provides best advantages. Magento can handle all the tasks of the business smoothly irrespective of the size of the business. Magento is most effective and cheapest method and it used by all the businesses over the globe to create scalable E-commerce websites and applications. Magneto website development leads to increase in sales and profit of the E-commerce business by driving high customer traffic to the website.

Therefore Custom Magento Development is very famous among merchants these days. Magneto is an open source E-commerce platform and was especially created for e-stores. It also helps in improving conversion rates and promotes smooth navigation. Large brands like Samsung, Ford, Nike, Olympus, Lenovo, Nestle etc and million others from medium to small commercial enterprises use Magento platform. Currently about 25% of the E-commerce websites are built using Magento. Now we will discuss about some of the reasons behind its success and why to choose Magento for E-commerce.

  • Magento is Open Source

Magento comes with two editions i.e. Magento Community Edition and Magento Enterprise Edition. Magento Community Edition is completely free. You can easily install or use any version of Magento Community Edition. You can also develop and install Magneto modules to accelerate the performance of your Magento store and to promote your e-commerce website with all new features and functionalities. You can find a large library of Magento modules at the Magento Connect Marketplace. Hence Magento is on top of the E-commerce industry due to the power of open source.

  • Especially created to be an E-commerce platform

Most of the businesses go for Magento Website Development as Magento fulfills their requirements upto large extent. Developers has created Magento especially for the custom requirements of an E-commerce platform. That’s why Magento satisfies the business owners. Magento is the only platform which provides E-commerce solution with more comprehensive features and designs.

  • Magento Community

As the Magneto platform is open source hence it has a huge community of developers, bloggers, project managers, CEOs, designers etc around the world. These members often interact with each other and contribute in the upgradation of Magento platform and also help each other to resolve their issues if any. Magento is a safe and fast platform and the regular updates fulfill the requirements of end users.

  • High Performance

When we talk about the factors like page load time, query processing time and other dynamic and static operations, Magento is a clear winner on all fronts. As per latest research, the users don’t give more than 2-3 seconds for loading the website otherwise they just leave the site immediately. Magento understands this very well and loads in few milliseconds. Magento uses modern technologies like Varnish, Redis, Memcached, FPC and optimized databases to provide amazing user experience.

  • Flexibility

Magento developers can create a unique and amazing user experience and frontend based on multiple accessing devices. Magneto also enables to customize the back-end of the e-store to meet the specific requirements. Magneto also offers you to take control of the interfaces and processing capabilities of the E-commerce solution.

  • SEO Friendly

Magneto is an open source e-commerce platform with SEO friendly features. Magneto has many inbuilt SEO friendly features like SEO friendly URLs, Search Engine, URL rewrites, Positioning Layer, Sitemaps, Tags and Description etc.

Conclusion

Magneto is loved by merchants as well as developers as it offers full capability and features to build advanced E-commerce solutions. Developers also loved it because of its flexibility, as they can do almost anything to fulfill the client’s needs. Merchants love it due to vast number of functionalities and features Magento offers. Magento Platform offers so much. Overall you can say that Magento is simply awesome.

Some lesser-known facts about the Magento Themes

Introduced in the year 2008, Magento has become a leading eCommerce development platform and is used by some of the highly reputed brands spread across the globe. If you are planning to come up with a Magento powered eCommerce store then you will be pleased to know that there will be Magento template which will help you get through this whole development process. Magento is an open-source CMS software that has worked wonders for eStores.

There’s no doubt on the fact that PSD to Magento Theme Conversion has proven to be a successful combination for building robust sites for your customers. Through this article, you will get acquainted with some of the basic facts about the PSD conversions, that you must know before proceeding with the process.

A brief overview on Magento

In a very less time, Magento has gained an immense amount of popularity in the eCommerce sector. Magento comes pre-equipped with the wide range of features, performance-based plugins and functionalities because which it has been ruling the sector from a very long time. As an interactive platform, Magento can be utilized to build extremely user-friendly & feature-rich eStores which can help you reach out to global markets. It’s compatibility with the Apache, MySQL and PHP make it the universal eStore development platform.

Scalability and flexibility are the another two major features that make Magento stand apart from the other web development tools available in the internet sphere.

Unveiling PSD to Magento template facts

Magento is one of the widely used templates based CMS for building high-end eCommerce sites. Here’s the list of some facts about Magento templates that you must know:

Easy-to-use: Irrespective of your technical know-how, using the Magento template is what comes up as a handy option for developing eStores that stand out from rest of the crowd. Easy interface allows you to quickly change the look & feel of the site.

Quick conversion services: Companies which design Magento portals also offer PSD slicing and conversion services which are essential for creating a fully-functional site. Usually, the PSD files are sent to developers in the JPEG & PDF format. These files are then converted to a Magento compatible template.

Magento’s complexity can be ended: Magento has some complex components because of which it becomes difficult for beginners to operate it. By converting the PSD designs to Magento, the whole editing process will become easy. There are several complex components which are arranged in several layers, but with a little guidance, this all can be changed.

Payment Gateways: An eCommerce store is incomplete without a payment gateway. With the help of these gateways, it will come easy for your customers to make online payments. Make sure to come up with secure gateways which keep the user’s financial information safe. Magento templates come with some definitive features that can be utilized for creating secure and robust payment gateways.

Summary

Magento has a well-defined architecture and will surely turn to be the best fit for interacting with a broad range audience.

Key Factors of Magento Website Development

Magento is the best online web development platform today. With the wide range of options, from design to functions, it has become easier to make wonderful websites.

Magento Website Development

Choose a Relevant Theme

Remember, the design should never compromise the functions of the website. It is important to understand that the domain of visitors is not limited to desktop computers. People prefer to surf the internet on their smart-phones and other mobile devices. The design of the website should be beautiful and responsive at the same time. That means the website should be equally responsiveonall kinds of devices. This increases the organic traffic on your website and visitors are not restricted to certain devices.

A good theme does more than making the website more appealing. This can be listed as;

It builds up a wide range of users

For a simple reason that your website can be easily accessed from anywhere. This makes the visitors come back again and again to your website.

It is good for SEO

The more organic traffic is always good. With more and more visitors coming to your website, Google recognizes it as a good website and the rankings go up significantly.

It is easy to modify the website

Magento themes are highly scalable. This means that making changes to a website is hassle free.

Ensure Security to Establish Trust

If you are running an online store, security is the most important aspect to look after. With a lot of hacking and identity theft going on nowadays, people sometimes do not feel secure on the internet. Use security plugins and extensions to ensure security to your visitors so that they can browse your website with ease.

Add Relevant Plugins and Extensions

Plugins and extensions are a great way to enhance user experience of your website. Appropriate plugins and extensions add a human touch to the website. Social media plugins increase your customer domain without much effort.

Some plugins to be considered are:

- Advanced reviews
- Pop-up+
- Price match
- One Step Checkout
- Fontis SecurePay

Search engine optimization

Google says: the main criteria for ranking a website on the Google index has always been user experience. Make the design, theme and everything about your website a unique experience for your visitors and you will see the rankings get better.

All of the above features add up and make a wonderful site that is responsive and a fun place to visit. Once people get addicted to the ease and the extraordinary experience you provide them, they come back to your website again and again.

So, If you want to hire a professional Magento Development Company then get in touch with Magentax Ltd.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.