How can Magento 2 boost eCommerce Sales

At the time of investing in an online store, you likely put tremendous efforts to increase your sales. You focus on customer’s requirement and develop what they want. Not only this, but you also send out promotions to encourage sales, invest in email marketing and focus on driving huge sales via social media marketing. It can be possible that your website traffic is high, but plenty of people are abandoning it without making any purchase.

Therefore, it is crucial for you to create a checkout experience for your customers. It will give your users a complete shopping experience. But luckily, Magento development company does not have start from scratch. Magento 2 has taken care of all the requirement designing the new and improved cart system in Magento version 2.0.

So here in this post, we will see why Magento 2 checkout is excellent and how it is important for improving your online sales.

Top Reasons that make Magento 2 a Good Checkout Experience

1. Flexibility and Customization

Magento 2 offers great customization options in the eCommerce website. It offers easy-to-implement Magento extensions that are needed to provide delightful customer experience with the right information at the right time. Magento 2 allows for a faster-to-market time meaning you’ll have your eCommerce products in front of customers quickly.

2. Prioritizing the customer

Magento 2 offers a seamless, customized consumer experience to its users. The newest version provides a responsive interface for personalized and appealing browsing which enhances the checkout process and reduces the distraction and increases conversion.

3. Improved user interface

Magento 2 offers a pleasant surprise to your e-commerce business. The new user interface and administration of Magento 2 panel save time on day-to-day tasks and motivates to learn the software quickly. It also provides easy and faster set up for your new employees which is more convenient than ever before.

4. Everyone benefits from secure payments

Security of payment was a matter of concern in Magento. But it is improved in Magento 2. So it is the perfect time to hire Magento developer for Magento website development.

It is quite obvious that if the business offers more options for payment at checkout to their customer, then your business is more likely to complete the transaction. Moreover, it provides a positive experience to the customers and the more positive experiences they have; more likely is it they’ll visit your site for shopping.

5. Magento 2 requires less upkeep

If you have upgraded to Magento 2, your business will admire a boost in sales and revenue. An easier and less expensive upkeep on your Magento 2 website will give your business time and money it needs to reach new customers and foster repeat business. While easier to maintain, your website will have expansive functionality and personalization, for both your business and your consumer. The newly simplified structure will allow for easy implementation of additions and upgrades as they become available.

Conclusion

Magento 2 has exclusive features that ensure optimal marketing and analytical techniques. It has also provided unique administrative options which have increased the customer’s shopping experience. Thus, we can say Magento 2 has sincerely improved the scalability. It has quite literally been stripped down and rebuilt from scratch to be quicker, easier and safer than the predecessors.

How to set eCommerce Store with Magento 2

Undoubtedly Magento is one of the powerful eCommerce store which is nowadays most preferred among eCommerce store owner. It offers online merchants with flexible shopping cart system. The platform also takes complete control over the beautification, content and functionality of their online eCommerce store. Overall Magento is considered as a powerful marketing with strong SEO and catalogue management tool.

Recently Magento 2 was launched with exclusive features. So if you want to start with Magento platform hire a professional Magento developer and follow the guide.  This guide that will explain how to configure a eCommerce store with Magento 2. It will focus on the transactional Magento 2 store up and see how run it efficiently. Here is a series of additional guide which will focus entirely on Magento 2 features.

This guide assumes that the reader have the following available.

1. A Magento 2 Community Enterprise (CE) or Enterprise Edition (EE) example installed either locally or with a web host.
2. Understands well about eCommerce.
3. Comprehend using a Content Management System (CMS).

1. Navigating the Administration

It is one of the greatest alternation in the revised version of Magento. The improved administration panel has been significantly improved. It is turned to be more touch friendly and responsive. The new navigation has been redesigned vertically on the left-hand side. It will display a sub-navigation upon the click.

If you’ve been using Magento 1.x version, then administration may take some time in understanding how to switch from Mangeto 1 to Magento 2 comfortably. The new and improved navigation is structured in an intuitive way which makes it easier for admins to manage the stores.

2. General Configuration

The new Magento 2 administration within the configuration section allows the developer to configure details of the company, payment or shipping. The user may locate the Configuration section within Store under the Settings section. In the first appearance, the configuration may appear to be lucrative. However, only few settings are essential to begin selling your products/ services online.

3. Sales Configuration

Magento enables the user to manage sales order of the platform. It can be done manually with native Magento functionality. It configures the shipping methods, default payment gateways and what is required to get them up and to run to take payment for your first order.

4. Category Administration

The category extension of Magento 2 allows to control how products are organized and structured.

To manage the categories, go to Products> Categories. Here you will find two sections:

(a) Category structure, where users can find all the categories and their sub-categories.
(b) Category detail, where the user can edit the category specific information.

Setting up new root category

Once the user have navigated to Products > Categories, you should see the empty fields to create a new category. You may give a name to this category and change it from “Is Active” to “Yes”.

The other information on this tab is optional; the user may skip it. The last thing is to include Navigation Menu. If you want this to appear in your website menu, then change this to “Yes”. Once completed, click to save category. After root category is set, one may create multiple subcategories by simply clicking on the category and click Add Subcategory.

5. Product Administration

After your categories are made, you may continue to fill awesome products. To do this navigate to Products > Catalogue. Here you will see the Add product button. To create your first product, you may click to proceed.

On this page, you may notice the general information required for the product. The only required fields for this section are Name, SKU, and Price. In the image, we have pout this product in sale category, but you may add various other categories to it. And you are just all the way to create a new product! Be sure to hit the save button to complete the set-up. Of course, you can edit the information and click to open the
product information.

6. Content Pages

Magento platform offers an easy way out to manage amazing content via a content page. Simply navigate to Content > Pages. Here the user can create a new page with any content as per his/her wish.

To get started click on to Add New Page. After giving title to a page, select the store view you want to display. Then choose Published from the drop-down menu, and that is the admin complete for your new content page. To add brilliant content use the left-hand table to navigate to content.

7. Promotion Rules

Magento 2 also offers to reward your customers with money off their orders in two ways:

- Catalogue Price Rules: Allows to set a discount rule across the whole category.
- Cart Price Rules: Allows to set a discount on the basket level, notwithstanding of products.

The major difference between the two are, Catalogue Rules are enacted on products before they are affixed to the cart, while Cart Price Rules are applied in the shopping cart.

8. Order processing

After making the first sale, you need to execute the order by shipping the product. The user may view the list of all orders by go to the following steps i.e. Sales > Orders.

9. Refunds

In case of refund of an order, simply open the refund order and click on the credit memo as shown below:

After refunding scroll down to the items to refund section and confirm with the return status. If the user wants to return some items, just update the Qty to Refund, and correct amount to refund will be updated automatically. Once you’re satisfied with the items you want to return, you can review the total refund section. Once everything is completed, simply click refund offline, which will proceed through payment gateway.

10. Customer Information

Magento 2 gives plenty of information about customers. Go to  Customer > All Customers, which will show you all the information about your customers. Once you found the person, click on them and view their information in details. Key tabs include address, product reviews, order, account information, etc.

Wrapping up

We hope you have found Magento 2 interface easy to navigate. The admin panel is very simple and can be gripped conveniently. It can become a great asset for eCommerce traders, and this tutorial will further guide you to play well with its advanced admin feature.

Magento Community vs. Enterprise: Which one do you prefer?

Building an eCommerce platform on the free version is the first impulse comes in the mind of the people while talking about Magento Community vs. Enterprise. The platform should not take the least feature rich version but rather pick the correct solution for the phase in which your business is currently in and go from there.

Magento GO or Magento Community is a possible solution for smaller merchants landing into the e-commerce space with a relatively limited amount of products. It could be very fruitful for your revenues, logistics or product catalog. There are other criteria for making a selection between the Magento Community vs. Enterprise. So let’s not waste anymore time, hire a professional Magento developer to proceed with Magento platform.

But before thinking of Magento development let’s dive into Magento Community vs. Enterprise story first.

Magento Community

The Magento Community Edition is a free and open source software. Across the globe, tons of users have taken advantage of it. Small businesses have been benefited by this free version. In fact, many of them have already started developing extensions and embraced other customization techniques. Lots of tips and tricks have been discovered to make the Community Edition more powerful. Magento Community Edition is good for small companies also as it enjoy this state-of-the-art platform for no cost. The free edition is available to download through the Discussion Forum.

Magento Enterprise

Many Magento Community thinks the platform is not sufficient. It can be due to additional advanced features or for the people who are looking for more customization options. The free version also provides the same thing but adds more functions to fulfill the requirements of the users with different business needs. Furthermore, the premium version is totally backed by the Magento team. This provides businesses with a higher level of e-commerce. Service level agreement is backed by Magento Enterprise, and can be proceeded only by subscription. The subscription fetches additional features and exclusive product enhancements.

The aim of this post is to focus on the two local deployments of Magento that provide the clients flexibility and control. Features, support, and performance are the key differences between these platforms which both versions feature but of course to a very different degree.

Features

The image below shows all differences between the Magento Enterprise and community. It is important to note that anything in Magento Community that says weak determines that it’s difficult to use or not strong to be worth mentioning. Other items are only featured in Magento Enterprise.

Cost

The  Magento Community Edition is free of cost to use which is perhaps the greatest feature. Anyone can make free alterations to the software to keep up with their system requirements. While, on the other hand, the Magento paid edition is enriched with advanced features after the payment of the subscription fee, which can be considered as a fast return on investment. Moreover, users can take benefit of the multi-year payment and multi-server options.

Security

The community version is less equipped with security features than Magento premium edition, whereas, not powered by any secured payment bridges like credit card tokenization. To meet safety standards in the industry it includes a PA-DSS payment bridge.

Support

There is a high difference in both of these editions. Magento provides full-time support that helps the company that has purchased a copy of Magento Enterprise. It does not offer direct support from the software creator on the community version which ultimately fall back is the community which takes some time to provide any targeted response.

Functionality

Both Magento community and the Enterprise Edition have the same core which is an undeniable fact. However, the advanced version which is paid offers more advanced features. Its features include customer segmentation, return management authorization, promotion consent, low advertisment cost, an improved Catalog and best Content Management System, etc.

Performance

It is hard to believe that free edition is faster than the other software available today. The features can fulfill the primary business requirement. However, businesses that need more modules, they may want to purchase the paid version. Few enterprise features can be increased by adding extensions to the existing free version. Though right, it is not supported. The production and performances of paid edition are much lower than free versions.

Final Thoughts

Careful assessment and planning can only choose the right software.  Remember; the Magento Enterprise Edition charges only a small amount of money. Currently, there are no current plans for adding advanced features of Magento Enterprise Edition to the free version, which denotes you require a smart decision. However, one thing is noteworthy that this version has everything a business wants. On the other hand, the free version offers basic features that are also precious for business houses. Either of the two can contribute to the success of the business.

Magento 2.1 Release Candidate 1: Here we go

Here we present Magento Community Edition 2.1 Release Candidate 1 (RC1). This new release is not proposed for production purposes. But it is expected to provide support to the development community.

Here are some significant considerations:

1. Research the new features and fixes that Magento 2.1 GA
2. Contribute to the Magento 2.1 code base by identifying unresolved issues.
3. Test 2.0 extensions against 2.1

So it is the perfect time to hire a professional Magento Developer to flow with the numerous functional fixes and enhancements.

Here are the highlights of Magento Community Edition 2.1 Release Candidate.

1.  PayPal  Enrichments: PayPal can increase conversion rates by permitting shoppers to pay with PayPal without leaving the merchant’s website. It has saved the credit card capabilities by enabling merchants to store credit cards securely with PayPal. This allows the shoppers to make future purchases without re-entering their credit card information.

2. Braintree Hosted Fields: This enhancement enables the e-commerce traders to qualify for the simplest set of PCI compliance requirements. It uses Braintree Hosted Fields to assemble all sensitive card holder data in checkout. The Braintree uses small, transparent iframes to replace individual payment fields for merchants to maintain complete control over their checkout style and layout. It provides the leverage for eCommerce traders to access Braintree settlement reports from within the Magento Admin.

3. Improved Management Interfaces: It provides faster and easier admin interface to search for information. The new update can also set up global search synonyms, and create a new product, category, and CMS content.

Security Enhancements

After the release Magento 2.0 the new release candidate includes enhancements to improve the security of your Magento application. As such there are no vulnerabilities reported till date. But of course, certain vulnerabilities can potentially exploit by accessing customer information. Therefore, it is recommended to upgrade your Magento software to the latest version as soon as possible.

Installation Process

You can install Magento Enterprise Edition 2.1 from either Github or by using Composer.

Install from GitHub

Before proceeding, please familiarize yourself with these prerequisites, then run

git clone [email protected]:magento/magento2.git

cd magento2

git checkout tags/<version> [-b <version>]

where

<version> is 2.1.0 (GA release), 2.1.0-rc3

[-b <version] optionally checks out a new branch.

Install using Composer

This Release Candidate is available from repo.magento.com. Before installing this Release Candidate using Composer, familiarize yourself with the Composer meta package prerequisites, then run

composer create-project –repository-url=https://repo.magento.com/ magento/project-community-edition=<version> <installation directory name>

where <version> is 2.1.0 (GA release), or a Release Candidate; for example, 2.1.0-rc3

For example, to install Magento CE RC3 in the magento2 directory:

composer create-project –repository-url=https://repo.magento.com/ magento/project-community-edition=2.1.0 magento2.

Bottom Line

The new Magento 2.1 release fetches security improvements, enhancements to onsite search, new dashboard features and greater opportunities to plug into Magento’s cloud facilities. We’re sure the new features will help you manage Magento website in a more efficient manner, which is imperative to stay ahead of your competitors.