Magento – A lucrative E-commerce Platform

Most of the retail businesses are aiming to expand their customer base after realizing the significance of e-commerce site. Special thanks to tons of tools and resources available online, to create the web presence faster. Operating online e-commerce business is a complicated task. It can only be amplified with constant efforts and strategies in developing a strong web presence. This can further help in ensuring competitive advantage.

The latest e-commerce website Magento is considered best platform the need to develop medium and large e-commerce sites. The platform offers everything which is necessary for developing an innovative and feature rich e-commerce websites. Even if, you get stuck in carrying the Magento website development, you can easily hire a reliable Magento developer to get your job done efficiently.

Now you may be wondering why Magento only? Why not we can switch to another platform. Then here are the top reasons to makes Magento a worthy e-commerce platform:

1. Growth of Popularity

Magento is the most popular platform used by users across the world. It occupies 26% of the market share in comparison to other e-commerce platforms. In fact, needless to say, the growth of Magento is still not stagnant. It has now grown up to a highly recognized platform which has increased the chances of attracting users and customers.

Undoubtedly, you also need to efforts in the construction of an exceptional e-store with an extensive set of features to establish yourself as a leading online brand. Magento can give you added benefits in improving your brand visibility. What’s more? Because of the ever-increasing popularity of the Magento platform, you can easily find a reliable Magento development company for your project.

2. Fetches tons of customization options

If you’re looking to start an online shop from scratch or wish to customize your existing Magento store, you may have a plethora of choices to address such specific needs including extensions and modules to build a store based on your preferences. It also gives the privilege to modify the look and feel of your theme using any pre-designed Magento template.

3. Flexible to make changes

Magento offers a user-friendly content management interface to its users. The best advantage out of everything is that users do not require any coding knowledge to perform minor edits on their site. For an instance, the interface allows viewing, create or edit product orders. Besides, the admin it comes integrated with custom coupons, wishlist feature, and other such options.

Thus, adding such add-ons on Magento platform help to make users feel privileged and motivate them to visit your e-store over and over again.

4. Improve Sales

Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools; where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.

5. Optimized for Search Engines

Magento is crammed with SEO features. This helps in optimizing the e-commerce site in a relatively better manner. Magento websites are capable of handling huge page traffic, page indexing, duplicate content, SEO optimized URLs, sitemaps, category planner, URL rewrites, navigation, etc.

Magento also deals with various kinds of stores and is considered excellent for marketing, customizable themes, Google Analytics, and options for tracking. It also allows selling your offers and deals through exclusive newsletters.

Conclusion

These were some significant points regarding Magento stating why you should consider developing an e-commerce site using the Magento platform.

How a Magento Expert can supercharge your eCommerce site

Magento is a popular platform for the various eCommerce business organizations. It is trusted by more than 240,000 traders around the globe and considered as a prospective platform for E-commerce Business.

If you’re seeking to develop Magento site or thinking to redesign your existing e-commerce portal, or would wish to have any other customization in your Magento website? Then you must look to hire a professional Magento Developer. Let’s dive into detail how?  Here in this article, we have simplified the hiring process for Magento developers.

What Type of Magento Developer Should You Hire?

Making such a decision will help you discover the right resource for getting your project completed with efficiency.

Take into account the following key points in mind when searching for your development partner:

1. Web development company vs. Freelancer

This is usually the first question the majority of people have in their mind when looking for a developer. To decide whether you should opt for a freelancer or an employee belonging to a web development company depends on your needs.

Well, in case you have a limited budget and just need to set up a small Magento site to promote your brand, it’s better to recruit services of a freelance developer. But, if you would want to sell your products via your e-shop, it is recommended that you should seek services of a professional working in a reputed company.

Bear in mind; a freelancer often doesn’t have the necessary resources required for the job. Moreover, since only one person is working on your project, it may halt in the absence of your freelancing agent. Possibly, you may choose to recruit several freelancers for your project to avoid such a situation, but be wary of the substantial amount of time you will have to spend in managing all your hired recruits. You may also face confidentiality issues. Thus, it is advised that it is better to go with a Magento development firm.

2. Small vs. Large Magento Development Company

In case you’ve decided to go for a Magento development company for your job, the next question that comes to the mind is whether it is better to choose a large development firm or a small company instead. Most people believe that working with large corporations can help them build a winning solution. But that might not be the case every time.

Simply put, smaller companies can be a lot friendlier to work with compared to a large development agency, if you want to develop a small-to-medium size Magento eCommerce website. That’s because small companies don’t have thousands or more developers and rather have a team of a few developers. And so, to strengthen their market position such companies make sure to handle every project with care. In fact, they’ll focus on all the critical areas (like designing, coding, development, testing, etc.), which are crucial for delivering a results-driven solution.

So, once you’ve come to know what sort of development service provider you want, your next concern most likely will the place from where you can find the developer.

Below are some suggestions worth taking a look at:

1. Your Personal Network

Start looking for your service provider by asking people within your personal network of your friends and colleges about some good Magento developers. But make sure to cross check whether the suggested developer is experienced and skilled enough to handle your specific project needs or not.

2. Freelance Bidding Websites

In case, you’re interested in hiring a freelancer; you can find plenty of them on bidding sites like Guru, Elance, etc. You just need to post a job advertisement with your project details on such websites, and qualified developers will bid for your job. And then, you can hire a Magento developer on the basis of experience, price, and other crucial factors. Most importantly, choose a Magento certified developer from the bidding site.

3. Magento.com

The official Magento site is the best place to locate a credible Magento developer. Also, you can look for certified Magento professionals from the Magento Certification directory.

Conclusion

Hope that the suggestions covered in this article will assist you in choosing the right Magento service provider for your project.

Is your eCommerce store fully Secured?

eCommerce frauds are incredibly increasing every year, underlying the increasing threat to merchants and customers. It has become one of the biggest challenges of every merchant as well as consumers today. Online credit cards is one of the major sources of frauds today. Stolen credit cards information are available all over the web, and it can become a real big hassle just to check in detail every transaction your website.

In the U.S., the first steps which was taken to fight against this trend was the mandatory i.e. EMV rollout, and the consumers were receiving new “chip” credit cards which needed a pin to complete their purchase. With the implementation of this new “chip-and-pin” cards, there have been a great relieved in the credit card fraud. Europe has been relieved by the reduction of 80% frauds, 49% in Canada, 56% in the UK, and 38% Australia.

The rise of modern Magento e-commerce development has also helped to reduce the deceptions in online shopping. It has several critical extensions which account with your e-Commerce store so that customers can quickly and easily use cards for payment.

How to fight against Fraud?

Look for Good Customers

Merchants and traders are often pissed off between the fraud prevention plannings and the wish to provide a hassle-free buying interface experience for their customers. So maintaining a balance between the two is critical. Also, about 0.9% of the transactions are fraudulent and time-consuming to find. So, instead of picking and finding out from every transaction, one can begin with identifying good customers, mapping their spending patterns, order history and cross-referencing with their information.

Dropping good customers from the fraud search will ensure not to trap in the fraud checks. Thus, offering better customer experience.

Usage of Fraud Protection Tools

Merchants may engage in some manual fraud checks. There are online software tools that help in identifying both healthy transactions and fraudulent transactions in mere seconds. The credit and debit card  fraud detection solutions look for fraud in two main ways:

1. Recognize stolen or suspected Cards

The fraud prevention software can quickly review more than four billion transactions globally and can check whether the card entered is faulty. It intimates in advance whether the transactions as “risky” or not. Thus, restricting it from being completed without further examination.

2. IP Piercing and Fingerprinting of the device

Nowadays, the card can be identified when used either excessively in multiple devices or used in strange places.

With the use of fraud prevention software a person can keep hold of fraudulent transactions that saves not only a lot of time, money and frustration but also builds a seamless experience for good customers.

Tap Tokenization

Tokenization is a new buzz word of the e-commerce industry. Many security problems have the same root cause and attackers get access to raw credit card information from the owners or retailers. Tokenization eliminates a merchant’s need to store customers’ payment information directly. After storing it on a payment, providers secure you never have to transmit sensitive information through your systems.

A token is worthless to a hacker but priceless to the merchants and consumers. It eliminates the need to save credit card information, thus,  reducing the risk for merchants on servers. It has become the popular way for businesses to reinforce the security of credit card and e-commerce transactions and reducing the cost and complexities at the same time, to match with industry standards.

Bottom Line

We have seen multiple frauds in online shopping, and we have to take care to create a tool that brings you the protection and peace in mind. Anything suspicious or sounds fishy should be checked over and over again. It is better to make your customers happy than charging back.

Magento’s Shopper-Popper Patch saves from Big bug

Last year a major bug “ShopLift” was discovered which had panicked the eCommerce community to use Magento. It gave the hackers to control the Magento eCommerce website completely. This has revealed customer information too. Many of the Development Companies across the globe installed the necessary patch for the big bug, but have you ever doubted on the vulnerability of the Magento eCommerce security?

You must be wondering why to go for lengthy procedures to hire a professional Magento developer and then install a security patch on your website. But considering the current online environment, this may be dangerous. Therefore, the best antidote here is to install security patch as soon as possible. The major aim of the eCommerce mall is to earn maximum profit. However, you may lose this opportunity by not going in for a security upgrade.

In previous month Independent security researcher Nethanel Rubin revealed a since-patched vulnerability in eBay’s Magento e-commerce platform. The bug allowed hackers to compromise retailers. However, the vulnerability (CVE-2016-4010) is fixed in version 2.0.6. The popular eCommerce platform, Magento handed the flaw a 9.8 out of 10 severity score. It explained that the platform installation code which is now not accessible after the completion installation process.

The eBay company, however, says that the earlier an unauthenticated user or user with minimal permissions could execute PHP code on the server. It was because of this the installation process leaves the app, and even the administrators may not change the permissions on this directory after installation.

The vulnerability allows an attacker to execute PHP code. Therefore, he recommended using all Magento administrators to update their installations to the 2.0.6 patch. The major accountability lies with the sizeable and powerful API for each Magento module. Moreover, Rubin praised  Magento for its code overhaul which has seen vast re-writing, code improvements, and reinforcing security.

Hence, you need to understand about Magento Ecommerce Security Development, because it is important for you to protect the customer privacy and maintain good reputation at the same time.

Check your Magento security

Magento community has fetched few important tools which check whether all of the patches have been applied correctly or not. They also state whether your Magento store has some other security issues. Mage report, Mage scan are few popular tools which can help you in checking your Magento security.

On the other hand, they can be harmful too. These tools can not be only accessed by the store owners alone. The possible attackers can also easily scan your Magento website using those services for vulnerabilities. This can be unsecured. Therefore, all these security tools are not reliable. Therefore, it is recommended to install all the patches soon.

Other Security Advice

So, these were simple security advice that may drive you safe. You can also make a security audit in every one or two-quarters, especially if you are going to install new extensions, and make additions to the website. You may also go through a password changing method once in every quarter in case you hire a Magento Developer or share the password with anyone.